Quality and Performance inCommunity RBS Training

George VásquezFriedner Wittman, PhD

Tom ColthurstCalifornia Prevention Summit 2004

Prism of Prevention: Healthy Safe CommunityOctober 4, 2004, Riverside

California Coordinating Council onResponsible Beverage Service

www.c3rbs.org

George Vásquez

FIGHTING BACK PARTNERSHIP505 Santa Clara Ave. - Vallejo, CA 94590

(707) 648-5230 - fax (707) 648-5212

Friedner Wittman, PhDTHE INSTITUTE FOR THE STUDY OF SOCIAL CHANGE (ISSC)

University of California, Berkeley

Tom Colthurst

www.edc.org/hec/

This Session Will Consider these Topics

1. Purpose, composition, and history of C3RBS

2. Research basis for RBS (Robert Saltz, PhD)

3. RBS in the community

4. Responsible Hospitality and higher education

5. Opportunities for RBS in California (SIGs, SPF, local ordinances, et al.)

Purpose of RBSResponsible Beverage Service (RBS) encompasses a variety of strategies for reducing risks associated with the sale and service of alcoholic beverages. RBS programs have three goals, to: (1) prevent illegal alcohol service to minors, (2) reduce the likelihood of drinkers becoming intoxicated, and (3) prevent those who are impaired from harming themselves or others. Research literature suggests that properly implemented and enforced RH strategies can reduce the incidence of intoxication and adverse alcohol-related consequences.

C3RBS premisesResponsible Beverage Service (RBS) is a risk-reduction strategy that addresses problems associated with the sale and service of alcoholic beverages. Server and management training combined with management policies create safer drinking environments and reduce the likelihood of impairment and related problems. Research evidence suggests that properly implemented and enforced RBS strategies can reduce the incidence of intoxication and adverse consequences. The Governors’ Highway Safety Association (GHSA) recommends that “NHTSA, state highway safety agencies, industry representatives, liquor control agencies, and grassroots organizations with an interest in the issue of server training meet and develop standards and establish strategies for implementing such server training standards.” C3RBS has already developed such standards.

Composition of C3RBSCalifornia Beer and Beverage Distributors

California Beverage MerchantsCalifornia Council on Alcohol Policy

California Department of Alcoholic Beverage ControlCalifornia Hotel and Lodging Association

California Restaurant AssociationCenter for College Health and SafetyOrange County Health Care Agency

Responsible Hospitality Coalition, San DiegoUnited States Bartenders Guild

University of California, BerkeleyVallejo Responsible Beverage Service Project

Viva Enterprises

C3RBS Training StandardsPROVIDER CERTIFICATION CHECKLIST

1. Course Outline. Submit an outline listing instruction time per curriculum area.2. Educational Materials/Workbook3. Provider Policies regarding:

. Enrollment

. Tuition

. Registration

. Class Size

. Class cancellation

. Refund

. Staff requirements

. Marketing plans

. License to use copy righted materials

History of C3RBSMid-1980s, PRC (NIAAA-funded) U.S. Navy Gater Gardens

research project demonstrates efficacy 1991 Cal RBS Summit with RHI mobilizes stakeholders1992 – 1995 OTS grant leads to creation of training standards 1994 incorporation as not-for-profit Cal corporation

(C1910623)1995 – 2004 C3RBS certifies over a dozen training providers

across the state

Research basis for RBS

Primary ConclusionsPrimary ConclusionsPrimary Conclusions

RBS can significantly reduce alcohol impairment and intoxication

Training alone seems unpromising, but Oregon results argue otherwise

RBS RBS cancan significantly reduce alcohol significantly reduce alcohol impairment and intoxicationimpairment and intoxication

Training alone seems unpromising, Training alone seems unpromising, but Oregon results argue otherwisebut Oregon results argue otherwise

Navy Server StudyNavy Server StudyNavy Server Study

Revision in House Policies

Sixteen-hour manager & server training

One intervention and one comparison site

Outcome = Imputed BAC from self-reported and observed consumption data

Revision in House PoliciesRevision in House Policies

SixteenSixteen--hour manager & server hour manager & server trainingtraining

One intervention and one One intervention and one comparison sitecomparison site

Outcome = Imputed BAC from selfOutcome = Imputed BAC from self--reported and observed consumption reported and observed consumption datadata

FindingsFindingsFindings

Proportion of intoxicated drinkers at experimental Navy bar cut in half (e.g., males dropped from 33% to 15%)

No change at comparison site

No change in overall sales (more drinks to 1 and 2 drink orders)

Proportion of intoxicated drinkers at Proportion of intoxicated drinkers at experimental Navy bar cut in half (e.g., experimental Navy bar cut in half (e.g., males dropped from 33% to 15%)males dropped from 33% to 15%)

No change at comparison siteNo change at comparison site

No change in overall sales (more No change in overall sales (more drinks to 1 and 2 drink orders)drinks to 1 and 2 drink orders)

What We Don’t Know…What We What We Don’tDon’t Know…Know…

What kinds of harm RBS can reduce

What combination of incentives will reliably change serving practices

What combination of incentives will reduce harm most cost-effectively

What What kindskinds of harm RBS can reduceof harm RBS can reduce

What combination of incentives will What combination of incentives will reliably change serving practicesreliably change serving practices

What combination of incentives will What combination of incentives will reduce harm most costreduce harm most cost--effectively effectively

RBS in the community

3-LEGGED STOOL

Business

Law enforcement

Community

AGENDA

Liabilities & laws,

Minors,

Intoxicated patrons,

Business concepts,

Community rights.

LIABILITIES

Administrative

Criminal

Civil

LAWS

Business

Minors

Parents

Community

Decoy3-strikesWindow advertisingConditional Use Permit OrdinanceDeemed Approved Ordinance

Zero toleranceFalse identificationAttempt, purchase, possession

Keg registrationTeen party

Shoulder tap

ELEMENTS OF A VALID I.D.

Photo

Name/signature

Government issued

Physical description

Birth date

Valid (not expired)

FORMS OF IDENTIFICATION

State issued driver’s license

State issued I.D. Card

Military I.D.

Passport

Alien registration card

F = Feel

L = Look

A = Ask

G = Give Back

BUSINESS EQUATION

SALES EXPENSES PROFIT

+

BUSINESS CONCEPTSHappy Hours with reduced food price

Non-Alcoholic drinks promotions

One drink served at a time

Drink counting

Chips and nuts: not salty

Know the house policy to deal with intoxicated patrons.

BUSINESS CONCEPTSTrained staff

Proper measurement of servings

Limit on servings

Written house policies for staff

100% satisfaction guaranteed

Repeat business

What Is Responsible Hospitality?Key Elements of Successful RHWhat Can My Campus Do?Examples of Higher Education RH ProgramsCampus Pubs: Pros and ConsReferences Resource Organizations

www.edc.org/hec/pubs/prev-updates/rhs.html

Responsible Hospitality in Higher Education

Key Elements of Successful RHA 2003 National Academy of Sciences, Institute of Medicine (IOM) report summarized RH research findings and concluded that successful RH was characterized by “six key elements”:

1. All servers and sellers are at least 21 years of age. 2. Staff are aware of legal responsibility. 3. Staff are aware of the alcohol sales outlet’s policies as well as what

sanctions to expect for violations. 4. All patrons who appear to be less than 30 years old are required to

present valid age identification. 5. Staff receive training regarding acceptable age ID and follow clearly

understood guidelines. 6. Managers regularly check on staff compliance with RH policy and

administer sanctions in the event of policy violations.

What Can My Campus Do?

1. Adopt and enforce RH guidelines for on-campus venues

2. Adopt and enforce RH guidelines for parties sponsored by campus-recognized student organizations

3. Join in partnerships with other community stakeholders

Examples of Higher Education RH Programs

A number of colleges and universities describe their RH policies and practices on their Web sites. These resources can help you get started in developing an RH program in conjunction with your ongoing problem analyses and strategic planning.

Stanford University Party Planning GuideWhen planning a party, organizers must remember that a successful event means more than providing a fun atmosphere. It means providing a safe one too. As social hosts, you are responsible for implementing a party plan designed to promote the health and safety of your guests and to minimize risk and potential liability to you and your organization. osa.stanford.edu/publications/ppg/2004-2005/

Responsible Alcohol Sales & ServiceThe Nebraska University NU Directions Campus-Community Coalition was built on a long-standing history of civic commitment to responsible hospitality. Many of the community leaders, business owners, alcohol vendors, and law enforcement officials involved with NU Directions believe that the responsible sale/service of alcohol can also be highly profitable.  We believe that many University of Nebraska students long for more than cheap drink prices and places to become intoxicated, and are willing to spend their entertainment dollars on comfortable, responsible, reasonable social spaces that offer a variety of beverages, food choices, and other forms of entertainment. 

www.nudirections.org/Hospitalitypage.htm

Lincoln Responsible Hospitality CouncilA collective of hospitality owners, law enforcement and prevention specialists offering management training, support, representation at City Council Internal Liquor Committee meetings, and host to many community forums.

www.ci.lincoln.ne.us/city/council/rhc/index.html

Web-Based Server-Seller Training Program

Created by NU Directions through a grant by the Liquor Control Commission and the Nebraska Office of Highway Safety, this FREE web-based training provides certification for your servers/sellers with records kept at the LCC.

dcscpp.unl.edu/rbst

NUtodo.com is a searchable database promoted to all NU students where local vendors offer specials, post events, and advertise directly to students.  To have your business listed, contact Lynn Jenkins at (402) 472-6605.

I.D., PleaseIf you want to serve alcohol in the town of Framingham, MA, 18 miles west of Boston, you had better be the holder of a special identification card issued by the Framingham Police Department. And you had better be a graduate of an approved alcoholic beverage training program. This requirement applies not only if you are a server in a restaurant or a bar; it applies if you sell alcohol at a convenience store, a supermarket, a package store, or anywhere else in the town. The server training law, one of the strictest in the state, was passed in August 1998. It grew out of the collaboration between this town of 68,000 and Framingham State College, located within its borders. It shows what can happen when the town-gown dichotomy becomes a source of cooperation instead of conflict. www.edc.org/hec/pubs/articles/prevfile0204.html#id

Resource Organizations

Governors Highway Safety Associationwww.ghsa.org

National Alcohol Beverage Control Association (NABCA) www.nabca.org

National Conference of State Liquor Administrators (NCSLA) www.ncsla.org

The Responsible Hospitality Institutewww.hospitalityweb.org/rhi/

Responsible Retailing Forumfcpr.fsu.edu/retail/

TEAM Coalition-Techniques for Effective Alcohol Managementwww.teamcoalition.org/about/about.asp

Opportunities for RBS in California

SIGs

SPF

Local ordinances

Thank you!George Vásquez - marinrbs@comcast.net

Friedner Wittman - fwittman@uclink4.berkeley.edu

Tom Colthurst – tomc@silvergategroup.com

www.c3rbs.org