Qualities of an Impressive Logo Design & Why

You Need One for Your Business

Original Article Source : http://goo.gl/qzHz0m

IntroductionA logo is the visual image of a brand, and intends to give a unique identity to it.

Here are a few points explaining the importance of having an impressive logo design, especially when you are planning to do or promote a new business, online. A Logo Ensures Consistency in Brand Representation Across all Brand Contact PointsBrand contact points for any business have not just increased in numbers but have become widely dispersed as well. This has happened due two reasons,

A.) the number of different types of media vehicles (gadgets) has increased, B.) brand communication has become propagative as it could be shared across various social-networking websites and over multi-media platforms.

Continue..

If your firm aims to acquire new customers and maintain a touch with the existing ones, then it is important to ensure that there is consistency in brand representation across all the media platforms, your audience could learn about you from. A well designed logo could help maintain consistency in brand representation across all of your brand contact points. Also, in case there exists another brand with the same name as yours, then your unique logo would distinguish your brand from the other.

An Impressive and Easy-To-Recognize Logo Builds Trust in The Audience

A logo has its unique importance, as it often represents the value a firm stands for. Hence, a symbolic representation of a brand makes it appear reliable and worth spending one’s resources on. In the long run, if a business succeeds in building a significant customer base, then the logo becomes its prime identity and perhaps the main source of brand recognition.

Categories of Logo DesignsA logo design could typically be of one of the three types, mentioned below:

1. Only a symbol2. Only the brand name (or its initial(s))3. A combination of both- a symbol & the brand name

‘Logo Designing’ is an opportunity to create a visual indication/communication about your business offering. Therefore, ideally, it should either be only a symbol, or a combination of symbol and the company name, so that even before someone has read about your brand, he would have an opportunity to guess what you do, by seeing your logo.

Logo Color

Logo color is of great importance. It communicates the value your brand carries or wants to be recognized for. Therefore, the color for logo should be chosen strategically. When designing a brand logo, generally, firms pick up a logo color that either represents their core value, or represents the field they belong to. For instance, an organization working towards solving environmental issues is likely to have a green logo. On the other hand, a jewelry brand would probably use black as their main color for logo since it represents sophistication.

Related Post : How to Use the Psychology of Colors When Marketing

Qualities of Highly Impressive LogosThe most impressive and well recognized logos have some or all of the attributes, mentioned below.

1. Clear RepresentationClear representation of the brand offering, makes the logo not only impressive but also highly recallable

Wella’s logo is an appropriate example of a visual representation that clearly communicates the brand’s offering. Clear representations create clear and highly memorable visual identity for the brand.

2. Hidden MessageSome logos carry indirect or hidden meaning or message that is left to the customers to infer. This kind of representation makes a logo unique and adds appeal to it, thereby creating an impressive visual identity for the brand.

For instance, the yellow arrow in Amazon’s logo is intended to communicate that Amazon has everything - ‘from a to z’ - available for you. Such kind of indirect representation is an example of well delivered brand communication.

Another impressive logo that silently gives out meaningful information by the virtue of its design, is the Baskin-Robbins’ Logo.

The pink portion of the characters B & R together make ‘31’ , thereby indicating 31 flavors of ice-creams, that Baskin Robbins serves. Such kind of stylish logos definitely create a memory of the brands they uniquely represent.

3. Symbolic MeaningFew of the most recognized brand logos symbolize some essential information/value that their brands stand for.

Toyota’s logo is one of the most appropriate examples for this. The three ovals in this logo represent the customers, the company and the world. The overlapping inner two ovals represent a mutually beneficial relationship and trust between customers and company. Interestingly, these overlapping ovals, also form and represent the ‘T’ of Toyota. The outermost oval on the other hand, indicates that the entire world embraces Toyota as a brand.

These kinds of symbolic representations communicate a much deeper sense of commitment that these brands have towards their customers, thus going beyond being mere symbols.

Having a logo is a must since it creates an identity that is unique to the brand. After all, one of the most important objectives of any business is to distinguish from its competitors and be uniquely remembered by its audience.

Create a unique identity for your new business by having a meaningful and interesting logo designed for it!

Read Full Article Here: http://goo.gl/qzHz0m

For Any Query Regarding Video Production, Web Development & Logo Creation Feel Free to Contact Us:

Phoeniixx Designs Pvt Ltd.

A-253, Second Floor, Okhla Industrial Area Phase-1, 110020

Contact Person:Tarun Sainitarun@phoeniixx.com+91-8860616134