Qualitative Research = Strategic Branding Qualitative Research = Strategic Branding.
Qualitative research 25 th November 2015 RNIB Research day.
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Transcript of Qualitative research 25 th November 2015 RNIB Research day.
Qualitative research
25th November 2015
RNIB Research day
Qualitative research
What is qualitative research?
Why is it different from quantitative research?
Myth busters
What you can get out of qualitative research
Group exercise
Case studies – qualitative research in the sight loss and health care sectors
When should you consider using qualitative research
When qualitative? When quantitative?
Qualitative researchWhen you want to understand, explore or describe something in depth
Quantitative researchWhen you want to measure, quantify or predict the scale of something
What is qualitative research?Qualitative research aim to understand the social world from the participant’s perspective
Qualitative methods:•Explore events, experiences, attitudes, emotions and reasoning •Search for underlying factors and motivations•Generate ideas, suggestions•Map range and diversity
What is qualitative research?
Your own generated data:• reconstruction and retelling by respondent• respondents’ own interpretation and
explanation
Main methods:• in-depth interviews• Focus groups
What is qualitative research?
Naturally occurring data:• Social behaviour enacted in its natural setting• Subconscious, complex, delicate issues
Main methods:• Observation• Documentary analysis
What underpins robust qualitative research?
• Appropriate research design• Inclusive sampling• In-depth fieldwork• Ethics• Comprehensive and systematic analysis• In-depth interpretation• Transparent documentation
Myth busters - stats not stories
1. The numbers of people used in qualitative research are too small for me to say anything about my service
2. Qualitative research is just anecdotal evidence
3. Funders/policy makers only take notice of statistics
Key messages to remember Research questions
- Explore, identify, understandData collection method
- Structured data collections - methods include: in-depth interviews, focus groups,
observationsSampling
- Range of different groups: age, gender, types of sight lossAnalysis
- Systematic and thematic Reporting
- Thematic analysis - Provides in-depth analysis and recommendations
Case study 1 – Personal Independence payment research
Funded by RNIB, Sense and TPT• Mixed methods design • 2 year study – mapping the experience of
people moving to PIP• Longitudinal qualitative interviews, over 3
different time points • DWP data
Case study 2 – Social care research
NIHR SSCR funded • Aimed to understand why people from black
and minority ethnic groups consistently report lower levels of satisfaction with social care
• Depth interviews with service users and carers• Focus groups and depth interviews with local
authority staff and social care providers• Deliberative workshops
Group exercise
In groups 3-4 discuss:
1.Examples of when qualitative research has been useful 2.How can qualitative research help you in your role
When should you use qualitative research?
Qualitative research can be used:
1. Strategy, policy and formulation exploring
2. Evaluation and impact
