Qualitative Data Visualization: Presenting Non-Numerical Data · Qualitative Data Visualization:...
Transcript of Qualitative Data Visualization: Presenting Non-Numerical Data · Qualitative Data Visualization:...
Laurie Prange (Prange-Martin)
Qualitative Data Visualization: Presenting Non-Numerical Data
Laurie Prange (Prange-Martin)
PhD Candidate Aalborg University
SCOPe: Science Community of Practice Yukon
5 October 2017
Laurie Prange (Prange-Martin)
Introduction
This is an introduction to presenting non-numerical qualitative data for
researchers who need to give a presentation, write a report, or build
an online exhibit.
Laurie Prange (Prange-Martin)
About the Presenter
• Laurie Prange (Prange-Martin) is a PhD Candidate in the Business Economics Programme at Aalborg University in Denmark.
• Dissertation defense Winter 2018 (expected)
• Studying how and why new industries emerge in remote regions – case study of Yukon ICT sector
• Previously librarian and instructor at Yukon College
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Agenda • Main Sources for Non-Numerical Data
• 6 Reasons for visualizing qualitative data
• 5 Thematic Groupings 1. Clusters
2. Text-based figures
3. Multi-media
4. Maps
5. Static Social Media
• Labelling terms according to formatting rules
• 5 Free tools
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Main Sources of Non-Numerical Qualitative Data Collection
• Interviews
• Documents
• Social media
• Unobtrusive data
• Observational
• Sensory
• Pictures
• Arts-based
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6 Reasons for Visualizing Qualitative Data
1. See your data in a new way
2. Simplify complex knowledge
3. Create shareable objects
4. Improve the readability
5. Improve the memorability
6. Improve the persuasiveness
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5 Thematic Groupings
1.Clusters
2.Text-based figures
3.Multi-media
4.Maps
5.Static Social Media
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Cluster
A visual diagram to express the ideas, relationships, and thinking of the author.
Note: “Mind map” is a registered
trademark term to Tony Buzan and the Buzan Organization.
http://www.buzan.com.au
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1. Clusters
• Mindmap (single)
• Mindmap (grouping concepts, not always inter-related)
• Mindmap (comparative modelling)
• Modelling tool (show relationships)
• Modelling tool (building theory)
• Venn diagram
• Prezi
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Mindmap (single) http://library.columbia.edu/locations/dssc/nvivo_guide/reports_models_folders/_jcr_
content/layout_par_main_1/textimage_v2_4/image.img.png/1370385567674.png
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Mindmap (grouping concepts, not always inter-related)
http://library.columbia.edu/locations/dssc/nvivo_guide/reports_models_folders/_jcr_content/layout_par_main_1/textimage_v2_2/image.img.png/1370370620463.png
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Mindmap (comparative modelling) Source: Grounded theory: The philosophy, method, and work of Barney Glaser (2011)
Published by BrownWalker Press http://www.universal-publishers.com/book.php?method=ISBN&book=1612335152
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Modelling tool (show relationships) Source: Research basics: Design to data analysis in six steps (2016) Published by SAGE
https://us.sagepub.com/en-us/nam/research-basics/book244998
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Modelling tool (building theory) Source: Toward a metatheory of economic bubbles: Socio-political and cultural
perspectives (2014). Published by Springer https://link.springer.com/book/10.1057%2F9781137361790
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Venn diagram Source: https://4.bp.blogspot.com/-G6EgWv_i9ns/V-
FxPixL_tI/AAAAAAAAMHk/LQN1JN8lc9MnKuD-G_2PY6a9c0MEcyeDwCLcB/s1600/datascience_skills_venn_diagram2.png
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Prezi http://theheureka.com/wp-content/uploads/2013/10/Prezi_edit.png
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Text-Based Figure
A diagram that incorporates text to express, represent, or
communicate information, ideas, or concepts.
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2. Text-Based Figures
• Word Cloud
• Word Frequency List
• Word Tree
• Word Collocations List (multi-word expressions)
• Word Concordance List (the substantive words)
• Pull-out Quotations
• Contingency Table
• Coding chart (i.e. classifications)
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Word Frequency List http://library.columbia.edu/locations/dssc/nvivo_guide/reports_models_folders/_jcr_
content/layout_par_main_1/textimage_v2_11/image.img.png/1370375387197.png
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Word Tree http://library.columbia.edu/locations/dssc/nvivo_guide/reports_models_folders/_jcr_
content/layout_par_main_1/textimage_v2_16/image.img.png/1370480066261.png
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Word Collocations List (multi-word expressions)
http://2.bp.blogspot.com/-pxHi4hIfxOg/Tu058C0cdII/AAAAAAAAAQQ/-zcyyidSdN8/s1600/curiosity.png
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Word Concordance List (the substantive words)
http://spatial.ucsb.edu/wp-content/uploads/Cc_Architecture.png
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Pull-out Quotations Source: Authoring a PhD: How to plan, draft, write and finish a doctoral thesis or
dissertation (2003). Published by Palgrave https://he.palgrave.com/page/detail/Authoring-a-PhD/?K=9781403911919
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Coding chart (i.e. classification)http://library.columbia.edu/locations/dssc/nviv
o_guide/reports_models_folders/_jcr_content/layout_par_main_1/textimage_v2_1/image.img.png/1370368029086.png
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Multi-Media
Alternatives to the text-only or traditional forms of expression to communicate ideas, concepts, or
information.
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3. Multi-Media
• Photographs (static)
• Photographs (change over time)
• Illustrations
• Video recording
• Audio recording
• Live streaming (video or sound)
• Live performance (theatre, dance, music, etc.)
• Fine Arts expression (sculpture, textiles, etc.)
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Photographs (static)
Energy, Mines, and Resources Library SkyLine Air Photo Locator
• http://www.emr.gov.yk.ca/library/skyline.html
• Yukon aerial photographs
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Photographs (change over time) https://petapixel.com/assets/uploads/2015/10/header3.jpg
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Illustrations https://www.arcus.org/files/resize/article/images/wta18_3_arcsocsci_caribou_bone_
names_sketch-650x542.jpg
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Video recording http://www.ferdio.com/en/denmark-as-100-people
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Audio recording
The Library of Congress has many collections of audio recordings. One example: Voices from the Days of Slavery
• https://memory.loc.gov/ammem/collections/voices/
• Recordings from 1932 to 1975 of 23 interviewees who were born into slavery
• Totalling nearly seven hours of recorded interviews
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Live streaming / Live performance
PhD in Performance Studies at University of Alberta • In addition to the written Dissertation, there is
the Performance Practice component. https://www.ualberta.ca/drama/graduate-programs/phd-in-performance-studies/performance-practice – 90 studio hours (2:1 preparation time) – Theatre project (as playwright, major acting role,
director, stage manager, designer, dramaturg, translator or equivalent)
– Or TWO more minor responsibilities (supporting role, assistant director, assistant dramaturg, assistant…)
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Fine Arts expression (sculpture, textiles, etc.) Graduate Students’ Sculpture Exhibition
https://digital.library.unt.edu/ark:/67531/metadc129880/
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Map
A diagram expressing the surveyed physical features of a geographical area or a figure
with sequenced points.
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4. Maps
• Heat map
• Raster map (zoom in and out)
• Vector map (database of points that form the map)
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Heat map https://onproductmanagement.files.wordpress.com/2007/08/comm-heatmap-
medium.jpg
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Raster map http://www.caliper.com/Graphics/territory-mapping-software-canada-time-based.jpg
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Vector map https://www.vincentbroute.fr/mapael/assets/img/example2.png
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Static Social Media
Shareable content for use in social media with no interactivity, which is usually originally from a more formal source.
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5. Static Social Media
• Pinboard (Pinterest)
• Moment (Twitter)
• Meme (Instagram, Facebook, Weibo, etc.)
• Comic or Cartoon
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Pinboard (Pinterest) https://www.pinterest.ca/kitigan14/indigenous-businesses-and-organizations/
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Twitter Moment http://www.businessinsider.com/advertiser-reaction-to-twitter-moments-2015-10
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Meme Great Book: Communicating your research with social media: A practical guide to using blogs,
podcasts, data visualisations and video (2017) Published by SAGE https://us.sagepub.com/en-us/nam/communicating-your-research-with-social-
media/book245914%20
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Comic or Cartoon “Yes, you are a writer” by Giulia Forsythe
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Key Labelling Terms
APA, CSE, Chicago, & Turabian 1. Tables 2. Figures
MLA 1. Table 2. Figures 3. Examples
Other 1. Display 2. Image
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Voyant https://voyant-tools.org
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Wordle http://www.wordle.net
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RQDA http://rqda.r-forge.r-project.org
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CAT http://cat.texifter.com
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In Conclusion
• 6 reasons for visualizing qualitative data
• 5 thematic groupings for presenting non-numerical qualitative data
• 5 free tools for visualizing qualitative data
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The End
Laurie Prange (Prange-Martin)
https://www.linkedin.com/in/laurieprangemartin/