Quad Graphics nfc mit
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Transcript of Quad Graphics nfc mit
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Near Field Communications
Overview and Case Studies
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Print and Near Field Communications
• Fantastic Consumer Experience: No Click, Just Touch and Go
• Deliver Content Directly to Consumers with No App Required
• Secure and Serialized Method for Consumer Communication
• Active-Passive and Active-Active Options for Marketing Campaigns and Ads
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Quad/Graphics NFC Platform
• Inline and Offline Application Options
• Tag Verification at speed
• Successfully tested one to one matching of tags to unique recipients
• Cloud-based Content Delivery Platform
• Integrated with the IPS Analytics Platform
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Interactive Print Analytics
• Real time, Credentialed Environment
• Installs, Campaign Performance, Mobile Carriers and Geography
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Interactive Print Analytics• Clean and Easy to Understand
• Readily Exportable to PDF or .csv
• Customizable, Integrated Across Technologies
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Print-based NFC Case Study
• Wired Magazine and Lexus
• Integrated into a Single Leaf Insert and bound in
• Over 500,000 NFC-enabled Inserts Delivered to Wired Subscribers
• Largest Campaign of its type in History
• Testing and Verification Allowed for 100% Good Product Mailed
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Lexus NFC Ad Campaign
• Wired readers could place their device over the tag to launch the cloud-hosted content.
• With no app needed, the device immediately began to play the intro video to the Lexus console experience
• Then, readers could continue to interact with the console as if sitting inside the new Lexus GS
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Lexus NFC Advantages
• Direct Response from Wired Readers
• Generated Tremendous Media Coverage> Ad Age
>RFID Journal
>NFC News
> Etc.
• Positioned both Lexus and Conde Nast as Technology Leaders and Innovators