Quad Bike Safety Campaign 2019-20

Content for stakeholder use

2

Contents

Introduction 3

TVC 4

Social Media 5

Email 7

Posters 8

Newsletters 9

Additional Resources 10

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Introduction

Quad bike safety is a priority for WorkSafe Tasmania and the Tasmanian Government. The Quad Bike Safety campaign 2019-20 draws attention to the alarming number of quad bike fatalities that have occurred in Australia over the last eight years, and some of the recurring contributing factors, namely lack of helmet use, inadequate training, and the young age and inexperience of riders. The campaign aims to create positive change amongst quad bike riders by encouraging them to always ‘Ride Safe’. This means always wearing a helmet when on a quad bike, ensuring anyone riding a quad bike has been provided with appropriate training, adopting an ‘active’ riding style when using a quad bike and never allowing children to ride adult-sized quad bikes.

This package provides content across different media channels for you to share this campaign and its important messages with your stakeholders. Please do not change any of the facts, so the content remains correct.

If you have any queries regarding the use of this material, please contact wstcomms@justice.tas.gov.au.

All imagery is the property of WorkSafe Tasmania and must not be altered

Ride safe

73 people without a helmet. 73 dead.In the last 8 years, 128 people have been killed riding quad bikes in Australia.

73 weren’t wearing helmets. A quad bike is not a toy, always wear a helmet.

2011–2018 national statistics. Source: Safe Work Australia.

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TVC

https://youtu.be/gxJxsHM5ftY

The TVC is available on our YouTube channel at:

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Social mediaUse the text and images provided to promote the campaign to your stakeholders via social media. The text is provided as a guide only and can be altered to suit your brand.

Be sure to use the correct image dimensions for each social media platform.

Please tag WorkSafe Tasmania so we can like and share!

Text:

In the last eight years, 73 Australians died riding quad bikes without a helmet. Always wear a helmet on quad bikes. #ridesafe

Text:

Do you Ride Safe with your quad bike? Wear a helmet, get training, and never let children ride adult size quads. #ridesafe

Text:

Be safe when using your quad bike. Wear a properly fitted helmet, avoid riding on rough terrain and steep slopes, and don’t carry passengers on quad bikes meant for one person. Get important quad bike safety info at worksafe.tas.gov.au/ridesafe #ridesafe

Text:

Know how to ride your quad bike properly and safely this summer. Always wear a helmet, never let kids ride an adult sized quad and avoid riding on rough terrain or steep slopes. Get important quad bike safety info at worksafe.tas.gov.au/ridesafe #ridesafe

Text:

You’ve seen our new quad bike safety TV commercial, now check out our quad bike safety resources at at worksafe.tas.gov.au/ridesafe #ridesafe

Download Facebook & LinkedIn option 1

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Download Facebook & LinkedIn option 3

Download Instagram option 1

Download Instagram option 2

Download Instagram option 3

Download Facebook cover image

Option 1

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Text:In the last eight years, 18 kids under 16 have been killed riding quad bikes in Australia. Keep kids safe around quad bikes. #ridesafe

Text:Kids and quads don’t mix. Never let children ride quad bikes that are meant for adults, not even as passengers. Make sure they’re wearing a properly fitted helmet, and supervise children at all times near any quad bike activity. Get quad bike safety info at worksafe.tas.gov.au/ridesafe #ridesafe

Text:The summer holiday season is one of the most common times for quad bike deaths in Australia. Whether you use them for work or ride them for pleasure, WorkSafe Tasmania urges you to ride them safely. Get quad bike safety info at worksafe.tas.gov.au/ridesafe #ridesafe

Text:Sadly, quad bikes are one of the leading causes of death and injury on Australian farms, and Tasmania has not been immune to this trend. Between 2011 and 2018 there were 10 quad bike related deaths in Tasmania. See our quad bike safety resources at worksafe.tas.gov.au/ridesafe #ridesafe

Text:In the last eight years, 128 people have been killed riding quad bikes in Australia. A quad bike is not a toy. #ridesafe

Text:Rollover protection devices are designed to protect riders from serious injuries and death in the event of a quad bike rollover. WorkSafe Tasmania are offering rebates to help farmers get these important safety devices. Find out more at worksafe.tas.gov.au #ridesafe

Text:Quad bike rollovers are the leading cause of farm deaths in Australia. To protect yourself and your workers, consider getting a rollover protection device. Find out more at worksafe.tas.gov.au #ridesafe

Text:The Quad Bike Safety Rebate Scheme is available to Tasmanian farmers to improve safety on quad bikes. The Tasmanian Government is encouraging relevant workplaces to take advantage of the rebate scheme to help reduce quad bike injuries and deaths. Find out more at worksafe.tas.gov.au #ridesafe

Text:Whether you use quad bikes for work or ride them for pleasure, #ridesafe. Get important quad bike safety info at worksafe.tas.gov.au/ridesafe

Option 2 Option 3

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EmailUse the text and image provided to email information about the campaign to your stakeholders. The text is provided as a guide only and can be altered to suit your brand.

Download email image

Dear XX —

Quad Bike Safety Campaign

A quad bike can be useful equipment on a farm, but it can have serious safety risks when used incorrectly.

Every year, quad bikes are among the leading cause of death and serious injury on Australian farms.

Many of these deaths are due to rollovers where riders die from asphyxiation, crush and head injuries.

Quad bike safety is a priority for WorkSafe Tasmania and the Tasmanian Government. The Quad Bike Safety campaign 2019 draws attention to the alarming number of quad bike fatalities that have occurred in Australia over the last eight years, and some of the recurring contributing factors, namely lack of helmet use, inadequate training, and the young age and inexperience of riders. The campaign aims to create positive change amongst quad bike riders by encouraging them to always ‘Ride Safe’. This means always wearing a helmet when on a quad bike, ensuring anyone riding a quad bike has been provided with appropriate training, adopting an ‘active’ riding style when using a quad bike and never allowing children to ride adult-sized quad bikes.

The campaign was launched on 17 December 2019 and is running statewide for three months. The campaign includes television, print commercials, billboards and is supported by posts on social media. Posters that workplaces can print and display can be downloaded from worksafe.tas.gov.au/ridesafe.

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Posters

Download poster 1

Printable posters are available for download.

128 people dead in 8 years.In the last 8 years, 128 people have been killed riding quad bikes in Australia. 73 weren't wearing helmets, 18 were under 16 years of age. A quad bike is not a toy. Always wear a helmet and keep kids off adult quads.

2011-2018 national statistics. Source: Safe Work Australia

Download poster 2

18 kids under 16. 18 dead.In the last 8 years, 128 people have been killed riding quad bikes in Australia. 18 were under 16 years of age. A quad bike is not a toy. Keep kids off adult quads.

2011-2018 national statistics. Source: Safe Work Australia

73 people without a helmet. 73 dead.In the last 8 years, 128 people have been killed riding quad bikes in Australia. 73 weren't wearing helmets. A quad bike is not a toy. Always wear a helmet.

2011-2018 national statistics. Source: Safe Work Australia

Download poster 3

9

NewslettersUse the text and image provided to promote the campaign to your networks. The text is provided as a guide only and can be altered to suit your brand.

Download newsletter image

A quad bike can be useful equipment on a farm, but it can have serious safety risks when used incorrectly.

Every year, quad bikes are among the leading cause of death and serious injury on Australian farms.

Many of these deaths are due to rollovers where riders die from asphyxiation, crush and head injuries.

Follow these tips to be quad bike safe.

Before you ride • Decide if a quad bike is the right vehicle for the activity • Maintain the quad bike in a safe condition• Read the operator manual and follow the manufacturer’s safety warnings• Tell someone where you plan to go and when you expect to return.

Use the right safety gear

• Always wear a properly fitting helmet and protective clothing such as goggles, long sleeves, long pants, boots and gloves/hand protection

• Fit a crush protection device to your quad bike.

Get training• Make sure you’re properly trained before you ride a quad bike.

Don’t take unnecessary risks• Don’t carry passengers on quad bikes • Avoid riding on uneven terrain or steep slopes• Carry a mobile phone or radio device to use in case of an emergency • Never ride under the influence of alcohol or drugs• Only carry accessories and attachments you need.

Quad bikes and children

• Never let children ride quad bikes that are designed for adults, not even as passengers • Do not let children under 6 years of age ride any quad bike and children under 16 years of

age should not ride adult size quad bikes • Supervise children at all times near any quad bike activity• Remove the keys from the quad bike when not in use.

For more quad bike safety resources and practical guidance, go to worksafe.tas.gov.au/ridesafe.

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Additional ResourcesBelow are links to additional resources to support this campaign.

Quad Bike SafetyA Practical Guide

Quad Bike Safety Guide

Download guide

Quad Bike Safety Rebate Scheme Guidelines

Download guidelines

Quad Safe: WorkSafe Tasmania

worksafe.tas.gov.au/quadsafe

Quad Bike Safety Rebate Scheme

Page 1July 2019

Rebate application formJuly 2019 - Tasmanian quad bike safety rebate scheme

1. Applicant Details

Applicant name (trading name of business)

Legal name (if different from trading name)

As a farmer, what is the type of entity of the business?

Sole trader

Partnership

Private company

Trust

ABN

Business address

Suburb/Town State Postcode

Postal address

Suburb/Town State Postcode

Website

2. Property Details

Tasmania wide

Break O’Day

Brighton

Burnie

Central Coast

Circular Head

Central Highlands

Clarence

Derwent Valley

Devonport

Dorset

Flinders

George Town

Glamorgan/Spring Bay

Glenorchy

Hobart

Huon Valley

Kentish

Kingborough

King Island

Latrobe

Launceston

Meander Valley

Northern Midlands

Sorell

Southern Midlands

Tasman

Waratah - Wynyard

West Tamar

West Coast

Local Government Area

Quad Bike Safety Rebate Scheme Application

Apply now

A quad bike can be useful equipment on a farm, but it can have serious safety risks when used incorrectly.

Every year quad bikes are among the leading cause of death and serious injury on Tasmanian farms.

What are the risks?Many deaths are due to rollovers where riders die from asphyxiation, crush and head injuries.

Quad bikes can roll over in any direction – to the front, side or back — and can happen even at low speeds. The risk of a rollover increases if you’re travelling across uneven ground or slopes, at high speed, towing an attachment or carrying a heavy or unstable load.

Quad BikeSafety Quad Bike Safety Fact Sheet

Download fact sheet

Discuss quad bike safety with your parents, your

employer and other riders to survive the ride.

Work safe. Home safe.

For more information visit worksafe.qld.gov.au or 1300 362 128

Survive the ride

Protect yourself• Wear a properly fitting compliant

helmet—it’s the best protection you have against a head injury.

• Wear eye protection, gloves, sturdy footwear and clothing that covers arms and legs.

• Employers should ensure that personal protective equipment such as helmets are used and worn by workers, and workers who are provided with personal protective equipment must wear a helmet and use other safety gear as required.

Think before you act• Stick to tracks and paths that you

know. Recognise creeks and gullies and steep areas that are dangerous to ride in, and keep out of these no-go zones.

• Look out for rough or uneven ground, especially after rain or flooding.

Adopt a ‘safety-first’ attitude

• Reduce your speed, especially if you are on rough or uneven ground that might cause you to lose control.

• If you’re not confident that you can do the job, speak up and ask for help.

• Do not be tempted to carry passengers if the bike is not designed for it—how would you feel if your mate fell off your bike and was seriously injured?

• Make sure someone knows where you’re going and when you’ll be back.

• Riding after using drugs or drinking alcohol is not a good move.

Only carry what you need to

• Remove attachments and loads that you don’t need. Towing and attachments add to the overall weight and instability of the bike.

• Take extra care when carrying liquid loads as the weight will shift when turning corners or crossing slopes making the bike unstable.

Get ahead of the pack• Ask your parents or employer about

quad bike training to improve your riding skills in all situations.

Quad bike safety tips for young workersQuad bikes can be deadly for children, teenagers and adults when used incorrectly. Rider behaviour and not wearing helmets have contributed to serious incidents.

Office of Industrial Relations Workplace Health and Safety Queensland

Survive the ride: Worplace Health and Safety Queensland

Download guide

Quad and vehicle safety: Farmsafe Australia

farmsafe.org.au/Quad-and-Vehicle-Safety

Quad bikes: Product Safety Australia

productsafety.gov.au/products/transport/quad-bikes