QSR's Social Media Report In The Middle East For Q4 2015

QSR ChainsIn Middle EastOn Facebook

Oct 01 2015 - Dec 31 2015

Ten QSR Brands In Middle East On Social Media

This report looks at how

Ten QSR brands in Middle East

performed on social media between

October 1st – December 31st, 2015

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KFC Arabia(EG) had the largest fan base of 2,575,693 while Starbucks Middle East showed the highest fan growth of

13.53%.

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K

Gro

wth

%

Number of Fans

Chili's UAE Costa Coffee UAE McDonald's(AE) Nando's(AE)

Dunkin' Donuts(AE) KFC Arabia(EG) Starbucks Middle Eas Burger King UAE

Pizza Hut Middle East(EG) Subway Arabia

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

United Arab Emirates Egypt Philippines Countries < 2% Saudi Arabia

Morocco Syrian Arab Republic Jordan Other Countries Kuwait

Fans - Geography

Starbucks Middle East had the highest PTAT of 4.55% as a percentage of its average number of Fans during this time

period.

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K

Pe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fan

s)

Average Number of Fans

Chili's UAE Costa Coffee UAE McDonald's(AE) Nando's(AE) Dunkin' Donuts(AE)

KFC Arabia(EG) Starbucks Middle Eas Burger King UAE Pizza Hut Middle East(EG) Subway Arabia

Conversations

McDonald's(AE) published the greatest number of posts (94). Starbucks Middle East had the highest average

engagement, with a score of 999.

0 10 20 30 40 50 60 70 80 90 100

0 200 400 600 800 1000 1200

Chili's UAE

Costa Coffee UAE

McDonald's(AE)

Nando's(AE)

Dunkin' Donuts(AE)

KFC Arabia(EG)

Starbucks Middle Eas

Burger King UAE

Pizza Hut Middle East(EG)

Subway Arabia

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

KFC Arabia(EG) received the most number of Likes (303,537), Starbucks Middle East got the most number of

Comments (11,779) and Starbucks Middle East had the most number of Shares (10,275).

0K 50K 100K 150K 200K 250K 300K 350K

Chili's UAE

Costa Coffee UAE

Nando's(AE)

McDonald's(AE)

Dunkin' Donuts(AE)

KFC Arabia(EG)

Burger King UAE



Subway Arabia

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsStarbucks Middle East

23-DEC-15, WED 1:53AM

Every day is a treat day.

#HoneyAlmondHotChocolate

يُ المذاقاللوزونكهةبالعسلالساخنةالشوكوالته ..

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 36,273 3,650 3,830 Positive

Subway Arabia

15-DEC-15, TUE 1:00AM

What is the name of the actress playing

the role of “Rey” in Star Wars:

#TheForceAwakens? Answer tod ..

McDonald's(AE)

09-DEC-15, WED 8:33AM

McDonald's added a new photo.

ENGM

T.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 46,591 1,079 870 Positive

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 47,012 539 757 Positive

http://www.facebook.com/297276700389130/posts/856518644464930



Most Engaging Brand PostsStarbucks Middle East

09-NOV-15, MON 1:15AM

Oh hello, Red Cups. Welcome back.

#RedCups

الحمراءاألكواب .. جديدمنعادت

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 205,214 4,154 2,313 Positive

Starbucks Middle East

08-OCT-15, THU 8:02AM

Add spice to the season.

#PumpkinSpiceLatte

للموسممميزةنكهة التيه_سبايس_بمبكن# .

McDonald's(AE)

30-OCT-15, FRI 4:30AM

Don’t you just love Italy? Well, stay tuned

because we’re bringing it to you

إيطاليايعشقالجميع ... ..

ENGM

T.


S

SENTIMENT

1,000 23,910 2,774 2,676 Positive

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

999 12,363 76 672 Positive




Subway Arabia's Facebook Page saw the highest number of Fan posts (98).

0 20 40 60 80 100 120

Chili's UAE

Costa Coffee UAE

McDonald's(AE)

Nando's(AE)

Dunkin' Donuts(AE)

KFC Arabia(EG)


Burger King UAE


Subway Arabia

Number of Fan Posts

Fan Posts

KFC Arabia(EG) received the highest percentage of Positive Sentiment (100.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Costa Coffee UAE

McDonald's(AE)

Nando's(AE)

Dunkin' Donuts(AE)

KFC Arabia(EG)

Burger King UAE

Subway Arabia

Negative Neutral Positive

Sentiment Analysis

Burger King UAE responded to the highest percentage of Fan posts (70.00%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

0 1000 2000 3000 4000 5000 6000 7000

% o

f F

an

Po

sts

Bra

nd

Res

po

nd

ed

to

Average Response Time (mins)

Costa Coffee UAE McDonald's(AE) Nando's(AE) Dunkin' Donuts(AE) KFC Arabia(EG) Burger King UAE Subway Arabia

Brand Responses

McDonald's(AE) published the most with 94 posts, among the brands.

7%

9%

12%

9%

2%15%

13%

15%

11%

7%

Pizza Hut Middle East(EG) Subway Arabia Dunkin' Donuts(AE) Nando's(AE) Starbucks Middle Eas

KFC Arabia(EG) Burger King UAE McDonald's(AE) Costa Coffee UAE Chili's UAE

Share Of Voice – Volume of Posts

KFC Arabia(EG) received the largest volume of Likes (303,537), among the brands.

11%

16%

0%

0%

25%

26%

0%

20%

1%1%



Share Of Voice – Likes

Starbucks Middle East received the largest volume of Comments (11,779), among the brands.

21%

14%

0%

1%29%

18%

5%

10%

2% 0%



Share Of Voice – Comments

Starbucks Middle East received the largest volume of Shares (10,275), among the brands.

11%

10%

0%1%

33%

25%

1%

17%

1% 1%



Share Of Voice – Shares

Analysis of

Burger King UAEFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

822,968 27,973 3.52%

United

Arab

Emirates

Mostly Young, Male and

Single

Burger King UAE

Engagement Score Total Fan Posts

40 20

Total Posts Brand Response Rate

79 70.00%

Total Likes Avg. Reply Time

4,008 2 days, 17 hrs, 26 mins

Total Comments General Sentiment

2,185 Neutral

Total Shares

241

BRAND POSTS FAN POSTS

Brand Overview

780K

785K

790K

795K

800K

805K

810K

815K

820K

825K

830K

30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec

Fan Growth

Total Fans

822,968

New Fans

27,973

Engagement

0

250

500

750

Burger King UAE had an average engagement score of 40 and a highest of 503.

Community Analysis

Burger King UAE fans are mostly Young, Male and Single Burger King UAE fans are largely from Egypt followed by

Lebanon.

Fan Demographics Distribution of Fans

64%

36%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K 500K

Egypt

Lebanon

United Arab Emirates

Saudi Arabia

Jordan

Oman

Pakistan

India

United States

0

1

1

2

2

3

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

ما 7

great shot 7

Burger King 7

كل 6

burger 5

44%

56%

Brand Participation Brand Non Participation

74%

3%

23%

Posititve Negative Neutral

Brand Posts - Engagement

Burger King UAE responded to 35 conversations generated by

the 79 Posts they published.

Burger King UAE receives more positive than negative vibes

from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

25-NOV-15, WED 1:30AM

We are giving away a free meal; be our

lucky winner!

Mushroom ’N’ S_____?

ENGMT

.


S

SENTIMENT

619 405 755 100 Positive

07-DEC-15, MON 9:54AM

رجر؟البتكملعشانالصحالتوقيتعلىالفيديوتوقفتقدر

Can you stop the video at the right

moment ;)

01-DEC-15, TUE 2:15AM

المفضلصديقكمينمنشن،المفضلصديقناهوالبرجرلشخصينوجبةمعناتربحواممكنعشان

Burger is our best ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

503 319 597 46 Positive

ENGMT

.


S

SENTIMENT

245 223 214 22 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50 60 70 80

0 50 100 150 200

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15

0 20 40 60 80 100

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequenc

y

Visited Burger King 5

bk 2

burger 1

بسوي 1

بأقلواألوربيةالعربيةالدول 1

User Posts

0

1

1

2

2

3

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Burger King UAE responded to 14 conversations generated by

the 20 Posts fans published.

Burger King UAE appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

70%

30%


20%

10%

70%


Analysis of

Chili's UAEFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

63,670 7,513 13.38%

United

Arab

Emirates

Chili's UAE

Engagement Score

368

Total Posts

40

Total Likes

8,672

Total Comments

182

Total Shares

278

BRAND POSTS

Brand Overview

52K

54K

56K

58K

60K

62K

64K

66K


Fan Growth

Total Fans

63,670

New Fans

7,513

Engagement

0

250

500

750

1,000

1,250

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

Chili's UAE had an average engagement score of 368 and a highest of 956.

Community Analysis

Chili's UAE fans are largely from United Arab Emirates followed by Philippines.

Distribution of Fans

0K 5K 10K 15K 20K 25K 30K 35K 40K 45K 50K


Philippines

Egypt

India

Pakistan

United States

Saudi Arabia

United Kingdom

Lebanon

0

1

1

2

2

3


Brand Posts


ChilisUAE 12

endlesslove 1

البرغر 1

month full 1

Dubai 1

20%

80%


59%

0%

41%



Chili's UAE responded to 8 conversations generated by the 40

Posts they published.

Chili's UAE receives more positive than negative vibes from

comments on their Posts.



07-OCT-15, WED 4:00AM

#ChilisUAE

#BreastCancerAwarenessMonth

ENGMT

.


S

SENTIMENT

956 1,693 2 27 Neutral

02-DEC-15, WED 3:47AM

What better way to celebrate

#UAENationalDay than a sizzling

#ChilisUAE meal?

44الوطني_اليوم#

24-NOV-15, TUE 8:18AM

Visit us at Mushrif Mall to check out our

#NewBranch ! #ChilisUAE #MushrifMall

#Abudhabi

ENGMT

.


943 1,075 61 56 Positive

ENGMT

.


S

SENTIMENT

892 1,080 14 35 Neutral

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 5 10 15 20 25 30 35 40

0 100 200 300 400 500 600 700

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10 12

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Analysis of

Costa Coffee UAEFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview


79,088 2,787 3.65%

United

Arab

Emirates

Costa Coffee UAE


213 42


70 19.05%


6,027 4 days, 3 hrs, 32 mins


849 Neutral

Total Shares

339


Brand Overview

75K

75K

76K

76K

77K

77K

78K

78K

79K

79K

80K


Fan Growth

Total Fans

79,088

New Fans

2,787

Engagement

0

250

500

750

1,000

1,250

Costa Coffee UAE had an average engagement score of 213 and a highest of 966.

Community Analysis

Costa Coffee UAE fans are largely from United Arab Emirates followed by Philippines.


0K 5K 10K 15K 20K 25K 30K 35K


Philippines

Egypt

Saudi Arabia

India

Pakistan

Oman

Kuwait

Bahrain

0

1

1

2

2

3

3

4


Brand Posts


coffee 16

chance 15

baristas 8

tag 7

cakes 7

25%

75%


79%

0%

21%



Costa Coffee UAE responded to 15 conversations generated

by the 59 Posts they published.

Costa Coffee UAE receives more positive than negative vibes

from comments on their Posts.



06-OCT-15, TUE 5:11AM

COMPETITION: Tag a friend or a family

member who will be celebrating an

occasion during the month of ..

ENGMT

.


S

SENTIMENT

966 575 273 78 Positive

15-NOV-15, SUN 7:45AM

The gang is here to spread some festive

cheer!

But the elf, penguin and snowman don't

have faces on ..

23-NOV-15, MON 8:00AM

We're giving away a GoPro for the best

submission! Just show us how creative

you can be with the Cos ..

ENGMT

.


958 2,241 32 15 Positive

ENGMT

.


S

SENTIMENT

850 809 90 28 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 10 20 30 40 50 60

0 100 200 300 400 500

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 100 200 300 400

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



y

Costa Coffee UAE 22

cake 15

dedication 15

staff 5

Costa 4

User Posts

0

2

4

6

8

10

12

14

16


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


Costa Coffee UAE responded to 8 conversations generated by

the 42 Posts fans published.

Costa Coffee UAE appears to participate more when Fan




19%

81%


31%

10%

59%


Analysis of

McDonald'sFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview


348,688 12,202 3.63%

United

Arab

Emirates

McDonald's


699 80


94 23.75%


227,980 21 hrs, 54 mins


4,121 Neutral

Total Shares

5,244


Brand Overview

330K

332K

334K

336K

338K

340K

342K

344K

346K

348K

350K


Fan Growth

Total Fans

348,688

New Fans

12,202

Engagement

0

250

500

750

1,000

1,250

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

McDonald's had an average engagement score of 699 and a highest of 1000.

Community Analysis

McDonald's fans are largely from United Arab Emirates followed by Philippines.


0K 50K 100K 150K 200K 250K 300K 350K 400K


Philippines

Pakistan

India

Egypt

United States

Saudi Arabia

Bangladesh

Iran

0

1

1

2

2

3

3

4

4

5


Brand Posts


McDonald’s 15

من 12

Tastes 9

في 8

مع 7

37%

63%


77%

5%

18%



McDonald's responded to 35 conversations generated by the

94 Posts they published.

McDonald's receives more positive than negative vibes from




09-DEC-15, WED 8:33AM

McDonald's added a new photo.

ENGMT

.


S

SENTIMENT

1,000 47,012 539 757 Positive

30-OCT-15, FRI 4:30AM

Don’t you just love Italy? Well, stay tuned

because we’re bringing it to you

إيطاليايعشقالجميع ... ..

29-DEC-15, TUE 5:11AM

Vote for your favorite burger from our

Tastes of the World journey! Was it the

magnificent Italian, ..

ENGMT

.


999 12,363 76 672 Positive

ENGMT

.


S

SENTIMENT

998 12,824 560 162 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 20 40 60 80 100

0 100 200 300 400 500 600 700 800

Videos

Photos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25 30

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



y

McDonald 37

guys 24

drive-thru video 24

Dubai 92 24

hands 24

User Posts

0

5

10

15

20

25

30


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


McDonald's responded to 19 conversations generated by the

80 Posts fans published.

McDonald's appears to participate more when Fan




24%

76%


12%

5%

83%


Analysis of

KFC ArabiaFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

2,575,693 153,249 6.33%

United

Arab

Emirates

Mostly Young, Male and

Single

KFC Arabia


297 1


92 0.00%


303,537 0 sec


7,134 Positive

Total Shares

7,838


Brand Overview

2,300K

2,350K

2,400K

2,450K

2,500K

2,550K

2,600K


Fan Growth

Total Fans

2,575,693

New Fans

153,249

Engagement

0

250

500

750

1,000

1,250

KFC Arabia had an average engagement score of 297 and a highest of 978.

Community Analysis

KFC Arabia fans are mostly Young, Male and Single KFC Arabia fans are largely from Egypt followed by Saudi

Arabia.

Fan Demographics Distribution of Fans

54%

46%

male female

0% 10% 20% 30% 40% 50%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 400K 800K 1,200K

Egypt

Saudi Arabia


Lebanon

Jordan

Kuwait

Morocco

Qatar

Algeria

0

1

1

2

2

3

3

4


Brand Posts


كنتاكيدجاج 27

KFC 20

مع 17

دجاجمن 15

اليوم 15

82%

18%


92%

2%6%



KFC Arabia responded to 75 conversations generated by the

92 Posts they published.

KFC Arabia receives more positive than negative vibes from




18-NOV-15, WED 9:45AM

كنتاكيدجاجمنالجديدشرمبوزنجر المغامرةطعم ... !

The NEW Zinger Shrimpo from KFC … The taste of a ..

ENGMT

.


S

SENTIMENT

978 27,028 971 1,696 Positive

08-OCT-15, THU 11:00AM

The new Box Master Tex Mex from

KFC..The Pleasure of Mexican taste!

06-OCT-15, TUE 4:30AM

مكستكسماستربوكسمعمكسيكيعيشها ابتكارأعد !

وشاركالخاصبأسلوبك،نحنفعلنامثلما،الصورةهذه

..الصو

ENGMT

.


974 22,925 777 1,988 Positive

ENGMT

.


S

SENTIMENT

953 37,242 168 107 Positive

NO

IMAGE






0 20 40 60 80 100

0 200 400 600 800 1,000

Photos

Links

Plain Text

Videos

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Analysis of

Nando'sFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview


41,522 1,094 2.71%

United

Arab

Emirates

Nando's


208 45


53 2.22%


983 20 hrs, 30 mins


436 Neutral

Total Shares

294


Brand Overview

40K

40K

40K

40K

41K

41K

41K

41K

41K

42K

42K


Fan Growth

Total Fans

41,522

New Fans

1,094

Engagement

0

250

500

750

1,000

1,250

Nando's had an average engagement score of 208 and a highest of 994.

Community Analysis

Nando's fans are largely from United Arab Emirates followed by Pakistan.


0K 5K 10K 15K 20K 25K 30K 35K 40K 45K


Pakistan

United Kingdom

India

Philippines

United States

South Africa

Egypt

Bangladesh

0

1

1

2

2

3

3

4

4

5


Brand Posts


NandosUAE 22

PERi-PERi 10

TrySomethingNewUAE 9

coop 7

Nando’s 6

6%

94%


68%

4%

28%



Nando's responded to 3 conversations generated by the 53

Posts they published.

Nando's receives more positive than negative vibes from




29-DEC-15, TUE 1:37AM

Time to get voting Fandos! Tell us your

favourite Nando’s dessert from our new

delish menu! One of y ..

ENGMT

.


S

SENTIMENT

994 144 150 163 Positive

18-NOV-15, WED 4:04AM

We are opening a new Nando's coop very

soon, can you guess where it is? Tell us

and you could win a ..

27-OCT-15, TUE 4:20AM

Want to know how bad boys make

seriously good wraps?! Watch how

@TwoToneDXB made our PERi-PERi

best ..

ENGMT

.


991 231 248 86 Positive

ENGMT

.


S

SENTIMENT

241 25 0 11 Positive

NO

IMAGE

NO

IMAGE

NO

IMAGE






0 10 20 30 40 50 60

0 50 100 150 200 250

Videos

Photos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10 12

0 100 200 300 400 500

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



y

PERi-PERi 38

Deira City Center 6

Dubai UAE 4

City Centre Deira 4

newest restaurant 2

User Posts

0

5

10

15

20

25

30

35


19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec


Nando's responded to 1 conversations generated by the 45

Posts fans published.

Nando's appears to participate more when Fan conversations

have greater positive vibes than negative.



2%

98%


13%2%

85%


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QSR's Social Media Report In The Middle East For Q4 2015

Social Media

Transcript of QSR's Social Media Report In The Middle East For Q4 2015