QSR Marketing & Operations
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Transcript of QSR Marketing & Operations
F&B / QSR Business
02-12-2012 F&B / QSR by Nihit Gandhi
F&B / QSR Business
• Key Elements QSR Business
• Operational Elements in QSR and F&B
• Marketing Elements in QSR and F&B
• In store Visibility /Structure
• POP / Till Stratergy
• How to improve Operations
• How to go about Marketing
02-12-2012 F&B / QSR by Nihit Gandhi
Key Elements QSR Business
02-12-2012 F&B / QSR by Nihit Gandhi
Good Ambiance
Quick Service
Soft Skills Cleanliness /Hygiene
Customer Satisfaction
Taste/Food
Food/ Taste
02-12-2012 F&B / QSR by Nihit Gandhi
A Good Ambiance
02-12-2012 F&B / QSR by Nihit Gandhi
Quick Service
02-12-2012 F&B / QSR by Nihit Gandhi
Soft Skills of Sales Staff
02-12-2012 F&B / QSR by Nihit Gandhi
Cleanliness/ Hygiene
02-12-2012 F&B / QSR by Nihit Gandhi
Operational Aspects in QSR and F&B
02-12-2012 F&B / QSR by Nihit Gandhi
Team Management
Raw Material Management
Training/Briefing
Customer Handling
Food Cost Management
Hygiene Management
Reporting
P&L efficiency
Operation
Marketing Aspects in QSR and F&B
02-12-2012 F&B / QSR by Nihit Gandhi
Promotion/ Campaigns
Direct /ATL/BTL/Digital
Visibility & Branding
Product Development
Food Cost Management
Research & Insights
Precision
CRM & Loyalty
Penetration Matrix
New Customer addition
Marketing
In Store Design/Visibility/ Strategy
02-12-2012 F&B / QSR by Nihit Gandhi
In Store POP/ Till
02-12-2012 F&B / QSR by Nihit Gandhi
To know more about QSR contact Nihit Gandhi
02-12-2012 F&B / QSR by Nihit Gandhi