QRODO LIVE SPORTSCASTERBroadcast your sport live

2011.01.10

•Capture and Broadcast Sports Live

•AutomaticRecording on server

•Addrelated event information

• Live Score and game log

•Activeviewers who comment, vote,

rate, tag and boost the livecast.

Qrodo LiveThe way you and I canbroadcast

sports live

•Downloadable Windows Application

• Streaming services

• Channel and Events on Qrodo.com

• Web widgets for ownsite

•Pay-per-view

•YouTube, Facebook and Twitter

Qrodo ReleaseLarionov 5.1 – December 2010

•Anybodycannow make

fancySportscasts

• John 19 yearsoldfriend

•Camcorder, windows laptop & 3G

modem

• Set up your Sportschannel

•ConnectAdvertisment service

• Charge viewersPay-per-view

No FrictionAll you need – ready to go

•Communiceramoreeffeciently.

•Live, recorded live,

reportage,uploaded video

•Good advertisementopportunity

Web-TVThink like a TV station

OwniPhoneapplication in

Apple Store.

Club logo &branding

All video content in oneplace

- live

-recorded

- highlights

- clips

- YouTube

Textfeeds from othersource

Mobile-TVCustomerscanhavetheirown

branding

Aroscupen, S:t Erikscup Finals, Golden

Cup – Major YouthFootballtournaments

Mälarcupen in ArtisticGymnastikcs –

International Participation

1891 cup , Women 4-nation Challenge,

Nordic Trophy Djurgården – Färjestad

Swedish Championship and

WorldcupFencing

Swedish Championship Swimming

Sverige – Finland 1-0

Live from Stora Mossen

HighlightsRecent Events of significance

Broadcasts Elitserien in

SpeedwayTuesdaynights for Canal+.

OB-bus and 30 men. BIG BUDGET.

Broadcasts Ikaros Smederna in

Division 1 on Wednesday night using

Qrodo. 18-year oldson filmar och

sköter allt. 1/1000 of the cost.

500-1000 viewers

SpeedwayTV ProducerHåkan Ringkvist

Viewer becomesownproducer.

Ad-hoc mobil broadcast in the middle of the ”standard” program.

Goal camera live! The puck crossed the line. Audience camera is broadcasting.

With the right partners Qrodo canbecome an enabler for TV 2.0.

Media in ChangeNew Challenges – New Solutions

Blockbuster ->Usergenerated ->Longtail

No valuemiddlementradingbroadcastingrights are no longerneeded.

What’s a TV station? ESPN or John’s Hockey channel with 2000 regulars

Who canbroadcast? Expensiveproducersor open to 19-year old Erik as well

Who canparticipate? TV metaphore with passiv viewers is yesterday

VisionEnourmousamout of live sportscasts

Qrodo removes technology hurdles

Qrodo removeseconomicalhurdles

Qrodo removespsychologicalhurdles

Whatifmost live sport event are

broadcasted live and stored?

Whatif this enourmousamount of

broadcasts are open for collaboration

and crowdsourcing?

Qrodo has developed a technology that canbecome the foundation for this.

•Live and Recorded Live

•Highlightsignificant events

•AutomaticPlaylists

•Roster

CrowdsourcingOpen Collaboration

Qrodoselastic streaming is a hybrid of

P2P and cloudcomputing and is the

result of research at Ericsson and HP

Labs.

Based on elasticnodes in a cloud

service for costefficient and secure

global distribution. For the end-user it

meanscostsavings and bettercontrol.

Qrodo use video encoders from ON2

and Mainconcept.

Qrodo does not require standard

streaming servers like Adobe FMS,

butcanbroadcast to them as well.

TechnologyPatent pending

Wethank you for your

attention!

Kenneth Pernyér - kenneth.pernyer@qrodo.se

• Team names

• Rosters

•Score

• Time of game

• Time of Day

ScoreboardConnectivityFeed the arena system straigthinto the Live Sportscast

Team sports

Westerstrand Sportsystem

Swiss Timing, Microbus

•Real-time video analysis

•Semanticlayers

•Crowdsourcing - wikipedia

EU 7FP researchMay 2010 – April 2013