QR Codes
description
Transcript of QR Codes
QR Codes
By Christy Lynch
What is a QR Code QR stands for “Quick Response” While around since 1994, they are just
catching on in the US with the increasing popularity of smart phones.
QR codes are a 2-dimensional bar code
Rescigno’s YouTube Video on Panoramic Photo Books
How do they work? You will need a smart phone with a camera Download a QR code app
We recommend i-nigma, free for android and iPhone
Open the app on your phone Center the QR code in the camera viewer You will be taken wherever the QR code is
setup to take youMobile
Business Card
Why use QR codes “Strike while the iron is hot” Consumers ability to respond at the
moment you pique their interest No need to write down URL’s, addresses,
etc. The number of smart phone users are on
the rise.
Track Your Results Total Number of scans Activity by Day Activity by Hour Devices being used (this allows you to
optimize the viewing experience) Locations of people scanning ROI
Track your ResultsGet More Information
Send your QR code to a website and require registration to get to content Name Company Email Cell Phone (for text updates)
Ways to use QR codes Promote future events Direct people to videos, podcasts and
web pages with more information Add your logo into the QR code to build
brand awareness Drive donations by making it easy for
people to respondSt. Patricia’s
Donation Page
Ways to Use QR Codes Build your marketing database – include QR
codes to enable people to subscribe to your email lists and other alerts
Connect printed materials with online materials, providing additional information
Allow people to interact with your greeting cards – view a picture or video that supports the card.
Mobile Business Cards Encourage audience participation
at events.Open House
YouTube Invite
Where to put the QR Code
Near the relevant information – for example near the donation form if you want online donations
Excellent on the address panel of a newsletter or self mailer
On the back side of a business card
Best Practices Shrink your URL (website address)
before creating the QR code. Tinyurl.com or similar program
Name your artwork file so you can easily find for future use Ex: qr-Rescignos.com.jpg
Best PracticesInclude Instructions!
If sending to a website, write the web address near the QR code
Include instructions (scan with mobile phone…)
Best PracticesSpruce it up
Use color, but make sure there is a white border/background
Include your logo
Best PracticesMobile Optimized Content
OptimizedNot Optimized
Best PracticesMake it the Right Size
Usually no smaller than 1 inch
Can be as large as you want! This QR code was 28 x 28 inches.
Samples – Self Mailer
Samples Remittance Envelope
Samples – Business Card
Other Uses Although most people use QR codes to
send people to a website, you can also: Have it bring up a text only message Dial or save a phone number Read an email address Add an event to your calendar