1. Quick Response CodeAbhishek Sheth

2. Invention of QR code The QR code was invented in Japan by the Toyota subsidiary Denso Wave in 1994 to track vehicles during manufacture. It was designed to allow high-speed component scanning. It has since become one of the most popular types of twodimensional barcodes.Page 2 3. Page 3 4. What are QR codes QR codes are two-dimensional (2D) bar codes that contain small bits of data, such as an uniform resource locator URL strings, phone numbers and email addresses. To read the QR code, a user simply launches a reader application on their mobile device and takes a picture of the image. The reader software will then trigger the appropriate response, which can include anything from launching a URL in the phones browser to streaming a video or MP3.Page 4 5. QR code diagramQR codes house more data than regular 1-dimensional barcodesPage 5 6. What do you need to read a QR code You need just 2 things to read a QR code: An electronic device with a wireless network and camera A QR code software scanner and reader application, a number of which are widely available in app stores for most any wireless device with an LCD screen. Some apps, like the ZXing Project, also include a QR code generator, which you can create directly onlinePage 6 7. Exhibit 1Page 7 8. Exhibit 2 Billboards are one good example of QR codes popping up all around us. Last July, Calvin Klein ran three billboards in New York and Los Angeles that linked to an exclusive uncensored commercial.Page 8 9. Diesel People love to share! Diesel had a great idea and included like button in a dynamic QR Code. With proper Mobile content delivery, the effects are awesome!Page 9 10. Innovative QR code campaignsPage 10 11. NY Central Park Great examples of how a QR Code campaign turned New York Citys Central Park into an interactive board game. It's genius how this technology is used in the real-world.Page 11 12. NY Central ParkPage 12 13. Hairdressers Asia innovative use of QR Code. Imagine yourself as a walking QR ad! These guys went even further They invented a stylish QR Code for hairdressers.Page 13 14. HairdressersPage 14 15. Tesco The best video if you are in commercial business and want to offer your customers something new. QR Code, e - commerce and Mobile Apps: an elegant and successful combination.Page 15 16. TescoPage 16 17. Volkswagen In this print ad you need to scan a QR Code to get to the Mobile App that allows users to take a test drive. QR Code campaigns promote your business with numerous different possibilities!Page 17 18. VolkswagenPage 18