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![Page 1: qr code_presentation](https://reader036.fdocuments.in/reader036/viewer/2022081421/5584da91d8b42ad73a8b49e0/html5/thumbnails/1.jpg)
Josh Fleming,Lessing-Flynn Advertising
QR CODES
From Creation To Best Practices
![Page 2: qr code_presentation](https://reader036.fdocuments.in/reader036/viewer/2022081421/5584da91d8b42ad73a8b49e0/html5/thumbnails/2.jpg)
Who Is This Guy?
![Page 3: qr code_presentation](https://reader036.fdocuments.in/reader036/viewer/2022081421/5584da91d8b42ad73a8b49e0/html5/thumbnails/3.jpg)
Agenda
• What are QR Codes?• Creating a QR Code• Best Practices
– The Good– The Bad– The Ugly
• Challenges
![Page 4: qr code_presentation](https://reader036.fdocuments.in/reader036/viewer/2022081421/5584da91d8b42ad73a8b49e0/html5/thumbnails/4.jpg)
This is a QR Code
• Two Dimensional bar code• Connects print to the web• 28% of people have scanned a barcode
![Page 5: qr code_presentation](https://reader036.fdocuments.in/reader036/viewer/2022081421/5584da91d8b42ad73a8b49e0/html5/thumbnails/5.jpg)
Reading QR Codes
![Page 6: qr code_presentation](https://reader036.fdocuments.in/reader036/viewer/2022081421/5584da91d8b42ad73a8b49e0/html5/thumbnails/6.jpg)
QR Code Process
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Making QR Codes
![Page 8: qr code_presentation](https://reader036.fdocuments.in/reader036/viewer/2022081421/5584da91d8b42ad73a8b49e0/html5/thumbnails/8.jpg)
Offline To Online
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Mobile Utility
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Where You Are…
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Where You Are…
![Page 12: qr code_presentation](https://reader036.fdocuments.in/reader036/viewer/2022081421/5584da91d8b42ad73a8b49e0/html5/thumbnails/12.jpg)
The Good
![Page 13: qr code_presentation](https://reader036.fdocuments.in/reader036/viewer/2022081421/5584da91d8b42ad73a8b49e0/html5/thumbnails/13.jpg)
The Good
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The Good
![Page 15: qr code_presentation](https://reader036.fdocuments.in/reader036/viewer/2022081421/5584da91d8b42ad73a8b49e0/html5/thumbnails/15.jpg)
The Good
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The Good
![Page 17: qr code_presentation](https://reader036.fdocuments.in/reader036/viewer/2022081421/5584da91d8b42ad73a8b49e0/html5/thumbnails/17.jpg)
The Good
![Page 18: qr code_presentation](https://reader036.fdocuments.in/reader036/viewer/2022081421/5584da91d8b42ad73a8b49e0/html5/thumbnails/18.jpg)
The Good
![Page 19: qr code_presentation](https://reader036.fdocuments.in/reader036/viewer/2022081421/5584da91d8b42ad73a8b49e0/html5/thumbnails/19.jpg)
The Good
![Page 20: qr code_presentation](https://reader036.fdocuments.in/reader036/viewer/2022081421/5584da91d8b42ad73a8b49e0/html5/thumbnails/20.jpg)
The Bad
![Page 21: qr code_presentation](https://reader036.fdocuments.in/reader036/viewer/2022081421/5584da91d8b42ad73a8b49e0/html5/thumbnails/21.jpg)
The Ugly
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The Really Ugly
![Page 23: qr code_presentation](https://reader036.fdocuments.in/reader036/viewer/2022081421/5584da91d8b42ad73a8b49e0/html5/thumbnails/23.jpg)
Challenges
•One & Done
•Adoption Rate
•Strong Incentives
![Page 24: qr code_presentation](https://reader036.fdocuments.in/reader036/viewer/2022081421/5584da91d8b42ad73a8b49e0/html5/thumbnails/24.jpg)
Recap
•QR Codes should have a reward or incentive
•Multiple uses – think creatively
•Utility / Where they are is essential
•Print to Online NOT Online to Online!
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Open Discussion