QR Code - focus on the task not the technologie, as this will change
-
Upload
barbara-hallama -
Category
Technology
-
view
933 -
download
0
description
Transcript of QR Code - focus on the task not the technologie, as this will change
![Page 1: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/1.jpg)
BarbNerdy - Barbara Hallama
• Projekt- / Produktmanagement• Digitale Trends• Music Consulting / DJ
![Page 2: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/2.jpg)
• ...boring?
• ...cases
• ...some numbers
• ...do‘s + thoughts
• ...lets play!
QR - Codes
![Page 3: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/3.jpg)
QR - Codes.... boring. Sherlock would to say
![Page 4: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/4.jpg)
315
![Page 5: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/5.jpg)
315
??? notes
![Page 6: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/6.jpg)
315
![Page 7: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/7.jpg)
...but
![Page 8: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/8.jpg)
focus on the task not the technology
as this will change
![Page 9: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/9.jpg)
![Page 10: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/10.jpg)
Artist: Sweza
Video
Graffyard
![Page 11: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/11.jpg)
Beeing destructive has never been so easy
![Page 12: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/12.jpg)
![Page 13: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/13.jpg)
perfect for exploring your hood
![Page 14: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/14.jpg)
![Page 15: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/15.jpg)
http://sweza.com/graffyard/#
![Page 16: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/16.jpg)
![Page 17: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/17.jpg)
![Page 18: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/18.jpg)
The world park campaign
![Page 19: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/19.jpg)
![Page 20: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/20.jpg)
![Page 21: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/21.jpg)
Rebuilt Central Park
Good seeds wanted. After being hit by the worst storm in park history, New York’s Central Park has sadly lost over 500 trees and over 200 years of history. Central Park is a precious jewel where the world comes to enjoy.
The World Park Project is an awareness and fundraising campaign to rebuild New York's Central Park. Donate all you can right now, or help spread the word one digital tree at a time.--> DONATE NOW You'll be linked to the Central Park Conservancy's donation page.Help the fight—Post our message on Facebook, Tweet it on Twitter, Sponsor your status for a day, or Post-up an ad by the watercooler. Make a difference in one click-of-a-button. ---> GENERATE AWARENESS
![Page 22: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/22.jpg)
...numbers
![Page 23: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/23.jpg)
Quelle: comScore Data Mine
In the EU5 region (including France, Germany, Italy, Spain and UK) 4.6 % of mobile users and 9.8 % of smartphone owners scanned a QR or bar code during the month of June 2011.
![Page 24: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/24.jpg)
Quelle: comScore Data Mine
![Page 25: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/25.jpg)
Print to E-Commerce
UK Magazine Glamour plans to run print ads in March allowing readers to purchase items with a scan of their smart phone
Quelle: clickZ.com
![Page 26: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/26.jpg)
The program went well. According to Condé Nast, it produced 512,339 print engagements among a circulation of 2 million readers. Advertisers collected 50,814 Facebook likes through the effort, which included fashion/beauty, retail, CPG, and tech brands. Among them were Gap, Lancome, Skinny Cow, GNC, Land's End, and HTC. The campaign was promoted from sept. 2011 on.
Quelle: clickZ.com
![Page 27: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/27.jpg)
..do‘s
be creative and let the people play
![Page 28: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/28.jpg)
...think about
• does it makes any sense at all?• is there internet connection?• is it possible to scan?• landingpage: mobile optimized?• makes it sense to link to DL the app?
Tumblr: WTF QR - Codes
![Page 29: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/29.jpg)
??
![Page 30: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/30.jpg)
....lets play!
![Page 31: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/31.jpg)
jemeinsam.de
• real life check in system• digital autographs• and and and....
![Page 32: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/32.jpg)
• How to make nice QR Codes (List): http://gumpelmaier.net/2011/08/19/qr-codes-fur-alle-linkliste/
• QR-Code Reader: Barcoo:
• Street Artist Sweza : http://www.sweza.com
• The World Park Campaign:Video: http://www.youtube.com/watch?v=7OCyfV_k2_gAgency: http://www.agencymagma.com/
The World Park Campaign:
• Conde Nast: Glamour scores 512,339 engagements with QR-enabled print adshttp://www.clickz.com/clickz/news/2136313/cond-eacute-nast-print-ads-feature-mobile-commerce?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+clickz+%28ClickZ+-+News%29
• Why Lady Gaga Could Deploy a Sound Only Your Smartphone Can Hearhttp://www.wired.com/underwire/2012/02/sonic-notify/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Findex+&fb_source=message
• MI5 recruit by QR code and Bit.ly exposes data: Blog: Andrew R H Girdwood (18.06.2011) http://blog.arhg.net/2011/06/mi5-recruit-by-qr-code-and-bitly.html • Tumblr: WTF QR Codes LINK
•11 dubious uses of QR codesBlog: Econsutancy Digital Marketers United - 13.01.2012http://econsultancy.com/uk/blog/8669-11-dubious-uses-of-qr-codes?utm_campaign=blogtweets&utm_medium=socialnetwork&utm_source=twitter
Linklist
![Page 34: QR Code - focus on the task not the technologie, as this will change](https://reader033.fdocuments.in/reader033/viewer/2022051816/54587213af79592b448b53e6/html5/thumbnails/34.jpg)
BarbNerdy - Barbara Hallama
• Projekt- / Produktmanagement• Digitale Trends• Music Consulting / DJ
thank you!