QNT 575 2009. Overview Introductions Admin Syllabus Review material Learning teams Next assignment.

111
QNT 575 2009

Transcript of QNT 575 2009. Overview Introductions Admin Syllabus Review material Learning teams Next assignment.

Page 1: QNT 575 2009. Overview Introductions Admin Syllabus Review material Learning teams Next assignment.

QNT 575

2009

Page 2: QNT 575 2009. Overview Introductions Admin Syllabus Review material Learning teams Next assignment.

Overview

Introductions Admin Syllabus Review material Learning teams Next assignment

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Introductions

Where do you work? Your degree? Reason for an MBA? Anything else interesting…..

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Syllabus

Want a different approach?

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Policies

Laptops Breaks? Food Contacting Me Etiquette Individual/group assignment ROE End of class cleanup

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Research Process and Design (Umbach) 6

Why do we do educational research? Helps educators understand educational processes;

make professional decisions Provides information to policy groups to assist them

with mandated changes in education Serves the information needs of concerned public,

professional, and private organizations Reviews and interprets accumulated empirical

evidence Is readily available Includes educators in the field in research projects

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Research Process and Design (Umbach) 7

More importantly, why is it important for you to learn how to read, evaluate, and design research?

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Research Process and Design (Umbach) 8

Principles of Scientific Evidence-Based Inquiry Adapted from National Research Council Definition—evidenced-based inquiry is the

search for knowledge using systematically gathered empirical data

Principle 1: pose significant questions that can be investigated empirically

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Research Process and Design (Umbach) 9

Principles of Scientific Evidence-Based Inquiry Principle 2: link research to relevant theory or

conceptual framework Principle 3: use methods that allow direct

investigation of the research question Principle 4: provide a coherent and explicit

chain of reasoning

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Research Process and Design (Umbach) 10

Principles of Scientific Evidence-Based Inquiry Principle 5: replicate/generalize or extend

across studies Principle 6: disclose research to encourage

professional scrutiny and critique

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Research Disciplines

Education Sociology Psychology Policy History Biography Management Practice based

Pedagogy Linguistics etc

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Classifying research

Typesexploratory, descriptive,explanatory, predictive

Usepure, applied, evaluative,action/practitioner

Classifyingprimary vs. secondarytheoretical vs. empiricalquantitative vs. qualitative (vs. mixed methods)inductive vs. deduction

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Types of research

exploratory generate new ideas, concepts, or hypotheses

little or no prior knowledge looks for clues or basic facts, settings, and concerns creates a general picture of conditions formulate and focus questions for future research

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Types of research

descriptive provides a detailed, highly accurate picture create a set of categories or classify types report on the background or context of a situation little attempt to explain the results

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Types of research

explanatory explains why something happens look for casual relationships between concepts elaborate and enrich a theory’s explanation or

extend a theory to new issues or topics support or refute an explanation or prediction determine which of several explanations is best

predictive forecasts future phenomena, based on findings

suggested by explanatory research

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Use of research

pure, basic, or academic research adds to the body of knowledge contributes to theory focus on issues of importance to researchers

applied research focus on issues of importance to society helps to understand the nature and sources of

human problems used to make practical decisions

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Use of research

summative evaluation determines the effectiveness of an interventions focus on the goals of the intervention

formative evaluation improving an intervention focus on providing recommendations or changes

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Use of research

action research

solves problems in a program, organisation or community

focus on empowering participants to solve issues themselves

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Classifying research

primary involves the collection and analysis of original

data

secondary find existing data and (re)analyse

census data participation surveys

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Classifying research

theoretical generation of new ideas through analysing

existing theory and explanations.

empirical generation of new ideas through the collection

and analysis of data

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Deductive

hypothesishypothesis

theorytheory

test hypothesistest hypothesis

accept/reject theoryaccept/reject theory

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Inductive

identify patternsidentify patternsidentify patternsidentify patterns

observationsobservationsobservationsobservations

generalisationsgeneralisationsgeneralisationsgeneralisations

theorytheorytheorytheory

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The Research ProcessIdentifytopicIdentifytopic

Reviewtheliterature

Reviewtheliterature

Identifyconcepts&theory

Identifyconcepts&theory

Clarifyresearchproblem

Clarifyresearchproblem

ResearchdesignResearchdesign

Collectionofdata

Collectionofdata

AnalysedataAnalysedata

DrawconclusionDrawconclusion

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24

Research Process (M & S)Select a general problem

Conduct literature review

Exhaustive review

Preliminary search, later

expanded

Select specific problem, research question, or

hypothesis

Decide design and methodology

Collect data

Analyze and present data

Interpret findings

State conclusion/ generalization about problem

Integrative diagrams

Statistical tables

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The Research Process

background to the problem’s context why is your problem important

who will benefit?

who will use your conclusions policy/ practice/ research (also why they will use it)

IdentifytopicIdentifytopic

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The Research Process

dyslexia and memory Eleni Sakellariou (PhD Candidate)

background dyslexia appears to be linked to various aspects of memory

importance understanding how memory interacts with dyslexia will

assist teachers in helping students

IdentifytopicIdentifytopic

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The Research Process

general definitions general discussion of your issue and related

topics specific research that is related to your topic existing work on your topic

who, why, where, when, findings, shortcomings general conclusions about work done to date

Reviewtheliterature

Reviewtheliterature

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The Research Process

for each article/study examine: the central purpose of their study state information about the sample and subjects review key results that relate to your study how is this article of relevance to your study how does this study inform your methods

Reviewtheliterature

Reviewtheliterature

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The Research Process

dyslexia and memory Literature: Books Pickering, S. (2006). Working memory and education. Amsterdam: Elsevier

Press. Miyake, A. & Shah, P. (1999). Models of Working Memory: Mechanisms of

Active Maintenance and Executive Control. Cambridge, UK: Cambridge University Press.

Torrance, M. & Jeffery, G. (1999). The cognitive demands of writing. Amsterdam: Amsterdam University Press.

Kellogg, R. T. (1996). A model of working memory in writing. In C. M. Levy & S. Ransdell (Eds.), The science of writing: Theories, methods, individual differences, and applications. Mahwah, NJ: Erlbaum.

Reviewtheliterature

Reviewtheliterature

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The Research Process

dyslexia and memory Literature: Articles Baddeley, A. D. (2002). Is working memory still working? European Psychologist, 56,

849-864. Swanson, H. L. & Berninger, V. (1996). Individual differences in children’s working

memory and writing skill. Journal of Experimental Child Psychology, 63, 358-385. Berninger, V. W., Nielsen, K.H., Abbott, R.D., Wijsman, E. & Raskind, W. (2007).

Writing problems in developmental dyslexia: Under-recognized and under-treated. Journal of School Psychology, 4, 257-280.

McCutchen, D. (1996). A capacity theory of writing: Working memory in composition. Educational Psychology Review, 8, 299-325.

Olive, T. (2004). Working Memory in Writing: Empirical evidence from the Dual-Task Technique. European Psychologist, 9, 1, 32-42.

Martin, R. C. (1993). Short-term memory and sentence processing: Evidence from neuropsychology. Memory & Cognition, 21, 176-183.

Reviewtheliterature

Reviewtheliterature

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The Research Process

identify the concepts you are actually studying

what theoretical background do they come from?

methods of data collection validity of research instruments sampling issues

Identifyconcepts&theory

Identifyconcepts&theory

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The Research Process

dyslexia and memory cognitive psychology

short term memory phonological loop

visual spatial sketchpad visual memory

central executive working memory

Identifyconcepts&theory

Identifyconcepts&theory

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The Research Process

Research Question or Research Problem or (null) Hypothesis

dyslexia and memoryIs there a pattern in

cognitive profile which

influences the writing

performance of the

dyslexic children?

Clarifyresearchproblem

Clarifyresearchproblem

Page 34: QNT 575 2009. Overview Introductions Admin Syllabus Review material Learning teams Next assignment.

The Research ProcessIdentifytopicIdentifytopic

Reviewtheliterature

Reviewtheliterature

Identifyconcepts&theory

Identifyconcepts&theory

Clarifyresearchproblem

Clarifyresearchproblem

ResearchdesignResearchdesign

Collectionofdata

Collectionofdata

AnalysedataAnalysedata

DrawconclusionDrawconclusion

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The Research Process

research philosophy / approach inductive/deductive/positivism/interpretism?

research purpose exploratory/descriptive/explanatory/predictive

research strategy experiment/survey/case study/grounded theory/

ethnography dictates:

why you do things how you do things Research

designResearchdesign

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The Research Process

dyslexia and memory the literature was relatively developed

therefore an deductive approach

the topic is about cognitive processes therefore it is relatively post-postivistic

ResearchdesignResearchdesign

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The Research Process

data collection what is your data what is your sample what is your sampling method what is your collection method what is your collection instrument timeline?

Collectionofdata

Collectionofdata

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The Research Process

data collection what is your data what is your sample what is your sampling method what is your collection method what is your collection instrument timeline? ethics? privacy?

Collectionofdata

Collectionofdata

pilottest

is it reliable

is itvalid

do they need to berepresentative

surveys, interviews,observation

self, questionnaireinterview schedule/guide,checklist

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The Research Process

two stages preparing the data

transcribing interviews entering surveys into computer programs

analysis summary of responses

AnalysedataAnalysedata

similarities differences relationships

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The Research Process

two stages preparing the data

transcribing interviews entering surveys into computer programs

analysis summary of responses

AnalysedataAnalysedata

record interviewthen transcriberecord interviewthen transcribe

what doyou dowithmissingdata

what doyou dowithmissingdata

content analysisopen/axial codingpattern codingthematic coding

content analysisopen/axial codingpattern codingthematic coding

means/s.d.chi2, t-testsANOVA, correlation

means/s.d.chi2, t-testsANOVA, correlation

similarities differences relationships

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The Research Process

Conclusions must stem from your data

Links to other peoples research Limitations with findings Applications of findings

DrawconclusionDrawconclusion

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Research Process and Design (Umbach) 42

The Research Process—Seven Phases1. Select a general problem2. Review the literature on the problem3. Decide the specific research problem,

question, or hypothesis4. Determine the design and methodology5. Collect data6. Analyze data and present the results7. Interpret the findings and state conclusions

or summary regarding the problem

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Research Process and Design (Umbach) 43

Research Design

Research design describes how the study was conducted What is general plan How research is set up What happens to the subjects What were methods of data collection

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Research Process and Design (Umbach) 44

Research Design Match the design to the question(s) being asked so

as to best answer the question(s) Consider limitations and cautions in interpreting

results from each design Analyze data in keeping with research design

Provide the most valid, accurate answers to research questions

Congruency between the research question and the research design selected to answer that question

Implications related to the type of data analysis with specific research designs

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Research Process and Design (Umbach) 45

Three Major Categories of Research Design

Quantitative Experimental (true, quasi, single-subject) Nonexperimental (descriptive, comparative,

correlational, ex post facto) Qualitative

any information that is not numerical in nature data is ‘rich’ or ‘thick’

Mixed Methods

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Research Process and Design (Umbach) 46

Quantitative and Qualitative Research Approaches Assumptions about the world

Quantitative—single reality (i.e., cause and effect, reduce to specific variables, test of theories)

Qualitative—multiple reality (i.e., multiple meanings of individual experiences, meanings are socially constructed)

Research purpose Quantitative—establish relationships or explain causes of

change Qualitative—understand social phenomenon, explore a

process, describe experiences, report stories

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Research Process and Design (Umbach) 47

Quantitative and Qualitative Research Approaches

Research methods and process Quantitative—established set of procedures and

steps Qualitative—flexible design, emergent design

Prototypical studies Quantitative—experimental or correlational

designs, designed to reduce bias, error, and extraneous variables

Qualitative—takes into account bias and subjectivity

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Research Process and Design (Umbach) 48

Quantitative and Qualitative Research Approaches

Researcher role Quantitative—detached from study to avoid bias Qualitative—immersed in phenomenon being

studied; participant observation Importance of the context in the study

Quantitative—aims to establish universal context-free generalizations

Qualitative—develops context-bound summaries

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Research Process and Design (Umbach) 49

Elements of a research proposal Introduction

Should capture the reader’s interest and sell them on the idea that the study is worth doing

Can serve as a standalone document that describes your study

Review of the literature Summarizes and analyzes previous research Shows relationship of current study to what has been done

Method Clearly describes how you plan to take answer your

research questions or test your hypotheses

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Research Process and Design (Umbach) 50

Introduction should answer the following: What do you plan to study? Why is it important to study it? How do you plan to study it? Who do you plan to study?

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Research Process and Design (Umbach) 51

The introduction is likely to include: The research problem Studies that have addressed the problem Deficiencies in the studies Importance of the proposed research Brief introduction to theoretical framework Purpose statement Research questions and/or hypotheses

(sometimes included in the literature review section)

Brief description of method (who? and how?) Limitations and delimitations

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Research Process and Design (Umbach) 52

One model for introduction (suggested by Creswell)

Research problem

Review of studies addressing problem

Deficiencies of previous work

Importance of study

Purpose of study, research questions, and/or hypotheses

Brief statement of method

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Research Process and Design (Umbach) 53

What research problem would you like to address in your proposal?

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Qualitative Research

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Qualitative Research

Qualitative research is an interdisciplinary, transdisciplinary, and sometimes counterdisciplinary field. It crosses the humanities and the social and

physical sciences. Qualitative research is many things at the same time. It is multiparadigmatic in focus. Its

practitioners are sensitive to the value of the multimethod approach. They are committed to the

naturalistic perspective, and to the interpretative understanding of human experience. At the same time,

the field is inherently political and shaped by multiple ethical and political positions. Nelson et al’s (1992, p4)

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Qualitative Research

‘Qualitative Research…involves finding out what

people think, and how they feel - or at any rate,

what they say they think and how they say they

feel. This kind of information is subjective. It

involves feelings and impressions, rather than

numbers’ Bellenger, Bernhardt and Goldstucker, Qualitative Research in

Marketing, American Marketing Association

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Qualitative Research

Qualitative research is multimethod in focus, involving an interpretative, naturalistic approach to its subject matter.

Qualitative Researchers study “things” (people and their thoughts) in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them.

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Qualitative Research

Qualitative research involves the studied use and

collection of a variety of empirical materials - case study,

personal experience, introspective, life story, interview,

observational, historical, interactional, and visual texts-

that describe routine and problematic moments and

meanings in individuals lives.

Deploy a wide range of interconnected methods, hoping

always to get a better fix on the subject matter at hand.

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Qualitative v.'s Quantitative

QualitativeResearch

QuantitativeResearch

Type of questions Probing Limited probing

Sample Size small large

Info. Perrespondent

much varies

Admin Requires skilledresearcher

Fewer specialistskills required

Type of Analysis Subjective,interpretative

Statistical

Type of research Exploratory Descriptive orcausal

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Popularity of Qualitative Research1 Usually much cheaper than quantitative

research2 No better way than qualitative research to

understand in-depth the motivations and feelings of consumers

3 Qualitative research can improve the efficiency and effectiveness of quantitative research

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Limitations of Qualitative Research1 Marketing successes and failures are based on small

differences in the marketing mix. Qualitative research doesn’t distinguish these

differences as well as quantitative research can.2 Not representative of the population that is of interest to

the researcher3 The multitude of individuals who, without formal training,

profess to be experts in the field

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The Nature of Quantitative Research

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The Stages of Quantitative Research Theory/hypothesis Research design Devise measures of concepts Select site and sample Collect data Code and analyze data Write up

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A basket of concepts…

Femininity/Masculinity

Household division of labour

Body image

Glass ceiling

Gender Inequality

Sexual harassment

Gender

Patriarchy

Feminism

Women and Girls

Boys and Men

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Concepts and Conceptualization Concepts = ‘categories for the organisation of

ideas and observations’ (Bulmer, 1984: 43) May provide explanations of social

phenomena May represent things we want to explain Conceptualization = the process of specifying

what is meant by a term

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Measurements. . .

delineate fine differences between people/cases.

are consistent and reliable. are more precise estimates of the degree of

relatedness between concepts.

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Indicators of Concepts

Produced by the operational definition of a concept and are less directly quantifiable than measures

Common-sense understandings of the form a concept might take

Multiple-indicator measures: concept may have different dimensions example: ‘commitment to work’

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How to measure the concept of ‘Keeping up’ in a course? Direct measures? Indicators? Dimensions?

Can we research a concept without using any measures or indicators? (e.g. poverty, body image, intelligence, etc.)

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Reliability

Stability over time test-retest method (correlation between measure

on different occasions) Internal reliability

split-half method (correlation between measures on two halves of a scale)

Cronbach’s alpha

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Types of reliability

Inter-rater reliability Do two (or more)

researchers see the same thing?

Used frequently in qualitative research

Our recent group observations in Student Center employed inter-rater reliability

Test-retest reliability Does a repeat study

generate similar results?

Do not have to be identical because of variations in population, sample, etc.

Used in qualitative and quantitative research

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Internal reliability/consistency How reliable are measures within one project? Used frequently for assessing reliability of scales

and typologies but only good for unidimensional constructs

Split half reliability- randomly divide measure items and compare outcomes.

Cronbach’s alpha- a average of all possible split-half scores.

Parallel forms reliability- divide questions into two and administer each separately to the same sample. For all, the closer the score is to 1 the more reliable the

scale, etc.

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Inter-observer consistency agreement between different researchers

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Measurement Validity

Face validity Concurrent validity Construct validity Convergent validity

Validity presupposes reliability (but not vice versa). Why is this?

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Two general types of validity

Internal validity External validity The logic of the study

design Accounting for alternative

(or additional) explanations of causal relationships if study focuses on causal

relationships

Generalizable (quantitative) or transferable (qualitative)

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Main Preoccupations of Quantitative Researchers 1. Measurement

Can a concept be quantified? Comparisons between measures Changes in a variable over time

2. Causality Explanations of social phenomena Causal relationships between independent and

dependent variables Inference only in cross-sectional designs

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3. Generalization Can the results be applied to individuals beyond

the sample? Aims to generalize to target population Requires representative sample (random,

probability sample)

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4. Replication Detailed description of procedures allows other

researchers to replicate study Low incidence of published replications

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Transferability

Not all studies are intended to be generalizable to an entire population

Refers to the ability to apply research results in another context or to inform other research

Also refers to the ability of the research to connect the reader with the research Make study environment, respondents, social

phenomena “come alive” Solicits comparisons between reader’s own

experiences and experiences described in the research

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All of these measures

Of validity and reliability are conducted after research is conducted

Frustrating to have to report that your measures were invalid or unreliable But that is still a legitimate finding! Just as frustrating sometimes to have to report

you found no support for your hypothesis!

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No way to know a priori

Can’t know for certain how reliable or valid something is before you’ve conducted the research Unless you are using something that has

reliability/validity previously established That’s why so much time and effort is put into

research design Conceptualization Operationalization Reviewing past research

Exploring theories Exploring methods

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Pretesting and preliminary investigation Can also increased reliability and validity

As well as improving overall research design Pre-testing

After research instrument/guidelines established Involves giving your survey, using your observation

guidelines in the field, doing a few interviews with respondents or informants

Analyzing data generated and soliciting feedback from respondents about instrument (if applicable)

Revising measurements, instrument

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Preliminary investigation

Often occurs prior to creating research instrument/guidelines

May talk informally with individuals from the target population or otherwise associated with social phenomena

May do field observations May collect and analyze social artifacts

associated with research topic

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Criticisms of Quantitative Research Failure to distinguish between objects in the

natural world and social phenomena Artificial and false sense of precision and

accuracy presumed connection between concepts and

measures respondents make different interpretations of

questions and other research tools

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Lack of external validity reliance on instruments and measurements little relevance to participants’ everyday lives variation in the meaning of concepts to each

individual

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Static view of social life reduced to relationships between variables ignores processes of human definition and

interpretation (Blumer, 1956)

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The Gap Between the Ideal and the Actual Quantitative research design is an ideal-

typical approach Useful as a guide to good practice but there

is a discrepancy between ideal type and actual practice of social research

Pragmatic concerns mean that researchers may not adhere rigidly to these principles

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How does quantitative research sometimes depart from the principles of good practice?

Three examples…

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1. Reverse operationalism

Quantitative research is usually deductive (operational definition of concepts), but measurements can sometimes lead to inductive theorizing (Bryman, 1988) example: factor analysis

groups of indicators cluster together and suggest a common factor e.g. personality trait research

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2. Reliability and validity testing Published accounts of quantitative research

rarely report evidence of reliability and validity (Podsakoff & Dalton, 1987) Researchers are primarily interested in the

substantive content and findings of their research Tests of reliability and validity are often

neglected

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3. Sampling

Good practice in quantitative research calls for probability sampling

Sometimes it may not be possible to obtain a probability sample due to lack of time, lack of resources, or the nature of the population.

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Peer Reviews

Despite the inevitable shortcomings of actual projects peer review helps ensure that quantitative researchers remain committed to the principles of good practice.

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Backup slides for general info

Research Process and Design (Umbach) 94

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Educational Research

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Topics Discussed in this Chapter

Data collection Measuring instruments

Terminology Interpreting data Types of instruments

Technical issues Validity Reliability

Selection of a test

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Data Collection

Scientific inquiry requires the collection, analysis, and interpretation of data Data – the pieces of information that are

collected to examine the research topic Issues related to the collection of this

information are the focus of this chapter

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Data Collection

Terminology related to data Constructs – abstractions that cannot be

observed directly but are helpful when trying to explain behavior Intelligence Teacher effectiveness Self concept

Obj. 1.1 & 1.2

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Data Collection

Data terminology (continued) Operational definition – the ways by which

constructs are observed and measured Weschler IQ test Virgilio Teacher Effectiveness Inventory Tennessee Self-Concept Scale

Variable – a construct that has been operationalized and has two or more values

Obj. 1.1 & 1.2

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Data Collection

Measurement scales Nominal – categories

Gender, ethnicity, etc. Ordinal – ordered categories

Rank in class, order of finish, etc. Interval – equal intervals

Test scores, attitude scores, etc. Ratio – absolute zero

Time, height, weight, etc.

Obj. 2.1

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Data Collection

Types of variables Categorical or quantitative

Categorical variables reflect nominal scales and measure the presence of different qualities (e.g., gender, ethnicity, etc.)

Quantitative variables reflect ordinal, interval, or ratio scales and measure different quantities of a variable (e.g., test scores, self-esteem scores, etc.)

Obj. 2.2

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Data Collection

Types of variables Independent or dependent

Independent variables are purported causes Dependent variables are purported effects Two instructional strategies, co-operative groups and

traditional lectures, were used during a three week social studies unit. Students’ exam scores were analyzed for differences between the groups. The independent variable is the instructional approach (of

which there are two levels) The dependent variable is the students’ achievement

Obj. 2.3

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Measurement Instruments

Important terms Instrument – a tool used to collect data Test – a formal, systematic procedure for

gathering information Assessment – the general process of collecting,

synthesizing, and interpreting information Measurement – the process of quantifying or

scoring a subject’s performance

Obj. 3.1 & 3.2

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Measurement Instruments

Important terms (continued) Cognitive tests – examining subjects’ thoughts

and thought processes Affective tests – examining subjects’ feelings,

interests, attitudes, beliefs, etc. Standardized tests – tests that are administered,

scored, and interpreted in a consistent manner

Obj. 3.1

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Measurement Instruments

Important terms (continued) Selected response item format – respondents

select answers from a set of alternatives Multiple choice True-false Matching

Supply response item format – respondents construct answers Short answer Completion Essay

Obj. 3.3 & 11.3

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Measurement Instruments

Important terms (continued) Individual tests – tests administered on an

individual basis Group tests – tests administered to a group of

subjects at the same time Performance assessments – assessments that

focus on processes or products that have been created

Obj. 3.6

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Measurement Instruments

Interpreting data Raw scores – the actual score made on a test Standard scores – statistical transformations of

raw scores Percentiles (0.00 – 99.9) Stanines (1 – 9) Normal Curve Equivalents (0.00 – 99.99)

Obj. 3.4

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Measurement Instruments

Interpreting data (continued) Norm-referenced – scores are interpreted relative

to the scores of others taking the test Criterion-referenced – scores are interpreted

relative to a predetermined level of performance Self-referenced – scores are interpreted relative to

changes over time

Obj. 3.5

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Measurement Instruments

Types of instruments Cognitive – measuring intellectual processes

such as thinking, memorizing, problem solving, analyzing, or reasoning

Achievement – measuring what students already know

Aptitude – measuring general mental ability, usually for predicting future performance

Obj. 4.1 & 4.2

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Measurement Instruments

Types of instruments (continued) Affective – assessing individuals’ feelings,

values, attitudes, beliefs, etc. Typical affective characteristics of interest

Values – deeply held beliefs about ideas, persons, or objects Attitudes – dispositions that are favorable or unfavorable

toward things Interests – inclinations to seek out or participate in particular

activities, objects, ideas, etc. Personality – characteristics that represent a person’s typical

behaviors

Obj. 4.1 & 4.5

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Measurement Instruments

Types of instruments (continued) Affective (continued)

Scales used for responding to items on affective tests Likert

Positive or negative statements to which subjects respond on scales such as strongly disagree, disagree, neutral, agree, or strongly agree

Semantic differential Bipolar adjectives (i.e., two opposite adjectives) with a scale

between each adjective Dislike: ___ ___ ___ ___ ___ :Like

Rating scales – rankings based on how a subject would rate the trait of interest

Obj. 5.1

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Measurement Instruments

Types of instruments (continued) Affective (continued)

Scales used for responding to items on affective tests (continued) Thurstone – statements related to the trait of interest to

which subjects agree or disagree Guttman – statements representing a uni-dimensional trait

Obj. 5.1

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Measurement Instruments

Issues for cognitive, aptitude, or affective tests Problems inherent in the use of self-report measures

Bias – distortions of a respondent’s performance or responses based on ethnicity, race, gender, language, etc.

Responses to affective test items Socially acceptable responses Accuracy of responses Response sets

Alternatives include the use of projective tests

Obj. 4.3, 4.4