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832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 121
PROJECT GUIDE BY SUBMITTED BY
MOHIT JAIN NABU XAVIER
BIBHUTI PRASAD LENKAPALLABI DUTTAMANISH JAISWALPRAJIT GOSWAMI
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 221
Introduction
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 321
INDEX Consumer buying behaviour in India ndash An overview
Biscuit industry in India- Overview
Objective of the project
BRITANNIA ndash
SWOT analysis
PARLE ndash
SWOT analysis
Findings And Analysis
Summaryconclusion
SuggestionsRecommendations
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 421
Industry Analysis The consumer food industry mainly consists of ready-
to-eat products or ready-to-cook products such aspasta products bakery products biscuits soft drinks
etc Bakery industry in India is probably the largest
among the processed food industries the productionof which has been steadily increasing in the countryThe two major bakery industries viz bread andbiscuits account for almost 82 of the total bakeryproducts
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 521
Overview
Objective of the survey- To understand the buying behaviour of the 100 consumers
who are surveyed by us
The major Brands of biscuits on which we have done thesurvey are- Britannia Parle Cadbury Biskfarm Sunfeast
First we have prepared the Questionnaire
We started collecting the data on daily basis
Data was collected in the excel sheet
Findings And Analysis were found the relevant survey
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 621
Basis Of SegmentationBroadly there are three ways to segment the market followed bythe biscuit industry
Based on age group
Based on purchasing power of the consumers
The lifestyle approach
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 721
Industry Research Of the people who
consume biscuits 39people prefer cream
biscuits 23 salted
34 prefer sweet plainbiscuits and
15 prefers Glucose 8 prefer Marie
39
23
15
15
8
Chart Title
Cream Salted Digestive Glucose Marie Biscuit
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 821
Industry Research The number of people who
eat biscuits include 4 of people who eat them
everyday 30 eat once a week
19 eat 2-3 days
20 eat anytime
DAILY 4
2-3DAYS19
ONCE A WEEK 30
Once a month27
any time20
Chart Title
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 921
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1021
Britannia Company Overview
1892 - Britannia established with an investment of Rs 295 inKolkata
2007- Britannia ranked No1 in the Metros across all categories
The Origin of ldquoEat Healthy Think Betterrdquo Britannia saw the writing on the wall Its Swasth Khao TanMan Jagao (Eat Healthy Think Better) re-position directlyaddressed this new trend by promising the new generation ahealthy and nutritious alternative - that was also delightful andtasty
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1121
Makeover of Britannia
From being a manufacturer of baked products BILkicked off a diversification exercise to become acomprehensive foods and beverages company
making cheese and other dairy products
BIL hired a Paris based design studio- ShiningStrategic design to craft a new logo and corporateslogan Its work involved understanding the
perceived and potential value of the brand whereeverything from colors and symbols to the typefacewas evaluated Research showed that the brandBritannia was synonymous with trust and qualityand the wide portfolio of products was seen as asource of strength
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1221
SWOT ANALYSIS STRENGTHS
BIL has strong brands like Tiger Marie goldand Good day It also haswell penetrated distribution networkBIL is holding leadership position in
six out of seven sub-categories of biscuits
WEAKNESS
BIL is unable to improve its marginsince last few quarters due to increasing inputcosts BIL is also facing problem of high
turnover of itsKey Managerial Personnel (KMP)
OPPURTUNITIES
BIL has immense opportunities to increase itsexport turnover which atpresents is very meager BIL can leverage itspillar brands in full swing It may enter in toother food products or health beverages and tobecome total foods company
THREATS
Threats of regional and local players are moreOther competitors like ITC and Surya Agro areplaying very aggressive role in this era besidethe threat of inflation in prices of agriculturebased commodities are always attached with it
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1321
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1421
Parle Company Overview In 1929 a small company by the name of Parle
products emerged in British dominated India
Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest
selling Glucose biscuit in the world
Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1521
Brands Ambassadors
With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products
With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by
making them integral to the campaign thought
Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1621
Current market position of Parlebiscuits
INTR O
DUCTION G
R OW
TH
M ATUR IT
Y
DECLIN
E
Time
Sales
Hide amp Seek Krackjack Parle gMonaco
K re
ams
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1721
SWOT ANALYSIS
STRENGTHS
Parle has strong brands like Monaco Parle gand Krackjack It also has
well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand
WEAKNESS
There are less number of brands under itsumbrella than Britannia Its portfolio does
not include breads and cakes
OPPURTUNITIES
The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard
THREATS
Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1821
Britannia Vs Parle
(Corporate Social Responsibility)
Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come
together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme
Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati
Puja inviting schools fromall across the state toparticipate
These events gives a chanceto interact with children on a
one-to-one basis andpromote the belief of funand health for the wholefamily
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1921
MARKET SHARE
6
13
27
27
27
Chart Title
Parle
Sun Feast
Cadbury
Britannia
Bisk Farm
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 221
Introduction
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 321
INDEX Consumer buying behaviour in India ndash An overview
Biscuit industry in India- Overview
Objective of the project
BRITANNIA ndash
SWOT analysis
PARLE ndash
SWOT analysis
Findings And Analysis
Summaryconclusion
SuggestionsRecommendations
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 421
Industry Analysis The consumer food industry mainly consists of ready-
to-eat products or ready-to-cook products such aspasta products bakery products biscuits soft drinks
etc Bakery industry in India is probably the largest
among the processed food industries the productionof which has been steadily increasing in the countryThe two major bakery industries viz bread andbiscuits account for almost 82 of the total bakeryproducts
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 521
Overview
Objective of the survey- To understand the buying behaviour of the 100 consumers
who are surveyed by us
The major Brands of biscuits on which we have done thesurvey are- Britannia Parle Cadbury Biskfarm Sunfeast
First we have prepared the Questionnaire
We started collecting the data on daily basis
Data was collected in the excel sheet
Findings And Analysis were found the relevant survey
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 621
Basis Of SegmentationBroadly there are three ways to segment the market followed bythe biscuit industry
Based on age group
Based on purchasing power of the consumers
The lifestyle approach
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 721
Industry Research Of the people who
consume biscuits 39people prefer cream
biscuits 23 salted
34 prefer sweet plainbiscuits and
15 prefers Glucose 8 prefer Marie
39
23
15
15
8
Chart Title
Cream Salted Digestive Glucose Marie Biscuit
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 821
Industry Research The number of people who
eat biscuits include 4 of people who eat them
everyday 30 eat once a week
19 eat 2-3 days
20 eat anytime
DAILY 4
2-3DAYS19
ONCE A WEEK 30
Once a month27
any time20
Chart Title
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 921
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1021
Britannia Company Overview
1892 - Britannia established with an investment of Rs 295 inKolkata
2007- Britannia ranked No1 in the Metros across all categories
The Origin of ldquoEat Healthy Think Betterrdquo Britannia saw the writing on the wall Its Swasth Khao TanMan Jagao (Eat Healthy Think Better) re-position directlyaddressed this new trend by promising the new generation ahealthy and nutritious alternative - that was also delightful andtasty
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1121
Makeover of Britannia
From being a manufacturer of baked products BILkicked off a diversification exercise to become acomprehensive foods and beverages company
making cheese and other dairy products
BIL hired a Paris based design studio- ShiningStrategic design to craft a new logo and corporateslogan Its work involved understanding the
perceived and potential value of the brand whereeverything from colors and symbols to the typefacewas evaluated Research showed that the brandBritannia was synonymous with trust and qualityand the wide portfolio of products was seen as asource of strength
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1221
SWOT ANALYSIS STRENGTHS
BIL has strong brands like Tiger Marie goldand Good day It also haswell penetrated distribution networkBIL is holding leadership position in
six out of seven sub-categories of biscuits
WEAKNESS
BIL is unable to improve its marginsince last few quarters due to increasing inputcosts BIL is also facing problem of high
turnover of itsKey Managerial Personnel (KMP)
OPPURTUNITIES
BIL has immense opportunities to increase itsexport turnover which atpresents is very meager BIL can leverage itspillar brands in full swing It may enter in toother food products or health beverages and tobecome total foods company
THREATS
Threats of regional and local players are moreOther competitors like ITC and Surya Agro areplaying very aggressive role in this era besidethe threat of inflation in prices of agriculturebased commodities are always attached with it
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1321
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1421
Parle Company Overview In 1929 a small company by the name of Parle
products emerged in British dominated India
Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest
selling Glucose biscuit in the world
Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1521
Brands Ambassadors
With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products
With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by
making them integral to the campaign thought
Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1621
Current market position of Parlebiscuits
INTR O
DUCTION G
R OW
TH
M ATUR IT
Y
DECLIN
E
Time
Sales
Hide amp Seek Krackjack Parle gMonaco
K re
ams
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1721
SWOT ANALYSIS
STRENGTHS
Parle has strong brands like Monaco Parle gand Krackjack It also has
well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand
WEAKNESS
There are less number of brands under itsumbrella than Britannia Its portfolio does
not include breads and cakes
OPPURTUNITIES
The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard
THREATS
Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1821
Britannia Vs Parle
(Corporate Social Responsibility)
Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come
together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme
Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati
Puja inviting schools fromall across the state toparticipate
These events gives a chanceto interact with children on a
one-to-one basis andpromote the belief of funand health for the wholefamily
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1921
MARKET SHARE
6
13
27
27
27
Chart Title
Parle
Sun Feast
Cadbury
Britannia
Bisk Farm
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 321
INDEX Consumer buying behaviour in India ndash An overview
Biscuit industry in India- Overview
Objective of the project
BRITANNIA ndash
SWOT analysis
PARLE ndash
SWOT analysis
Findings And Analysis
Summaryconclusion
SuggestionsRecommendations
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 421
Industry Analysis The consumer food industry mainly consists of ready-
to-eat products or ready-to-cook products such aspasta products bakery products biscuits soft drinks
etc Bakery industry in India is probably the largest
among the processed food industries the productionof which has been steadily increasing in the countryThe two major bakery industries viz bread andbiscuits account for almost 82 of the total bakeryproducts
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 521
Overview
Objective of the survey- To understand the buying behaviour of the 100 consumers
who are surveyed by us
The major Brands of biscuits on which we have done thesurvey are- Britannia Parle Cadbury Biskfarm Sunfeast
First we have prepared the Questionnaire
We started collecting the data on daily basis
Data was collected in the excel sheet
Findings And Analysis were found the relevant survey
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 621
Basis Of SegmentationBroadly there are three ways to segment the market followed bythe biscuit industry
Based on age group
Based on purchasing power of the consumers
The lifestyle approach
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 721
Industry Research Of the people who
consume biscuits 39people prefer cream
biscuits 23 salted
34 prefer sweet plainbiscuits and
15 prefers Glucose 8 prefer Marie
39
23
15
15
8
Chart Title
Cream Salted Digestive Glucose Marie Biscuit
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 821
Industry Research The number of people who
eat biscuits include 4 of people who eat them
everyday 30 eat once a week
19 eat 2-3 days
20 eat anytime
DAILY 4
2-3DAYS19
ONCE A WEEK 30
Once a month27
any time20
Chart Title
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 921
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1021
Britannia Company Overview
1892 - Britannia established with an investment of Rs 295 inKolkata
2007- Britannia ranked No1 in the Metros across all categories
The Origin of ldquoEat Healthy Think Betterrdquo Britannia saw the writing on the wall Its Swasth Khao TanMan Jagao (Eat Healthy Think Better) re-position directlyaddressed this new trend by promising the new generation ahealthy and nutritious alternative - that was also delightful andtasty
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1121
Makeover of Britannia
From being a manufacturer of baked products BILkicked off a diversification exercise to become acomprehensive foods and beverages company
making cheese and other dairy products
BIL hired a Paris based design studio- ShiningStrategic design to craft a new logo and corporateslogan Its work involved understanding the
perceived and potential value of the brand whereeverything from colors and symbols to the typefacewas evaluated Research showed that the brandBritannia was synonymous with trust and qualityand the wide portfolio of products was seen as asource of strength
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1221
SWOT ANALYSIS STRENGTHS
BIL has strong brands like Tiger Marie goldand Good day It also haswell penetrated distribution networkBIL is holding leadership position in
six out of seven sub-categories of biscuits
WEAKNESS
BIL is unable to improve its marginsince last few quarters due to increasing inputcosts BIL is also facing problem of high
turnover of itsKey Managerial Personnel (KMP)
OPPURTUNITIES
BIL has immense opportunities to increase itsexport turnover which atpresents is very meager BIL can leverage itspillar brands in full swing It may enter in toother food products or health beverages and tobecome total foods company
THREATS
Threats of regional and local players are moreOther competitors like ITC and Surya Agro areplaying very aggressive role in this era besidethe threat of inflation in prices of agriculturebased commodities are always attached with it
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1321
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1421
Parle Company Overview In 1929 a small company by the name of Parle
products emerged in British dominated India
Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest
selling Glucose biscuit in the world
Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1521
Brands Ambassadors
With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products
With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by
making them integral to the campaign thought
Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1621
Current market position of Parlebiscuits
INTR O
DUCTION G
R OW
TH
M ATUR IT
Y
DECLIN
E
Time
Sales
Hide amp Seek Krackjack Parle gMonaco
K re
ams
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1721
SWOT ANALYSIS
STRENGTHS
Parle has strong brands like Monaco Parle gand Krackjack It also has
well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand
WEAKNESS
There are less number of brands under itsumbrella than Britannia Its portfolio does
not include breads and cakes
OPPURTUNITIES
The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard
THREATS
Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1821
Britannia Vs Parle
(Corporate Social Responsibility)
Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come
together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme
Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati
Puja inviting schools fromall across the state toparticipate
These events gives a chanceto interact with children on a
one-to-one basis andpromote the belief of funand health for the wholefamily
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1921
MARKET SHARE
6
13
27
27
27
Chart Title
Parle
Sun Feast
Cadbury
Britannia
Bisk Farm
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 421
Industry Analysis The consumer food industry mainly consists of ready-
to-eat products or ready-to-cook products such aspasta products bakery products biscuits soft drinks
etc Bakery industry in India is probably the largest
among the processed food industries the productionof which has been steadily increasing in the countryThe two major bakery industries viz bread andbiscuits account for almost 82 of the total bakeryproducts
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 521
Overview
Objective of the survey- To understand the buying behaviour of the 100 consumers
who are surveyed by us
The major Brands of biscuits on which we have done thesurvey are- Britannia Parle Cadbury Biskfarm Sunfeast
First we have prepared the Questionnaire
We started collecting the data on daily basis
Data was collected in the excel sheet
Findings And Analysis were found the relevant survey
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 621
Basis Of SegmentationBroadly there are three ways to segment the market followed bythe biscuit industry
Based on age group
Based on purchasing power of the consumers
The lifestyle approach
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 721
Industry Research Of the people who
consume biscuits 39people prefer cream
biscuits 23 salted
34 prefer sweet plainbiscuits and
15 prefers Glucose 8 prefer Marie
39
23
15
15
8
Chart Title
Cream Salted Digestive Glucose Marie Biscuit
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 821
Industry Research The number of people who
eat biscuits include 4 of people who eat them
everyday 30 eat once a week
19 eat 2-3 days
20 eat anytime
DAILY 4
2-3DAYS19
ONCE A WEEK 30
Once a month27
any time20
Chart Title
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 921
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1021
Britannia Company Overview
1892 - Britannia established with an investment of Rs 295 inKolkata
2007- Britannia ranked No1 in the Metros across all categories
The Origin of ldquoEat Healthy Think Betterrdquo Britannia saw the writing on the wall Its Swasth Khao TanMan Jagao (Eat Healthy Think Better) re-position directlyaddressed this new trend by promising the new generation ahealthy and nutritious alternative - that was also delightful andtasty
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1121
Makeover of Britannia
From being a manufacturer of baked products BILkicked off a diversification exercise to become acomprehensive foods and beverages company
making cheese and other dairy products
BIL hired a Paris based design studio- ShiningStrategic design to craft a new logo and corporateslogan Its work involved understanding the
perceived and potential value of the brand whereeverything from colors and symbols to the typefacewas evaluated Research showed that the brandBritannia was synonymous with trust and qualityand the wide portfolio of products was seen as asource of strength
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1221
SWOT ANALYSIS STRENGTHS
BIL has strong brands like Tiger Marie goldand Good day It also haswell penetrated distribution networkBIL is holding leadership position in
six out of seven sub-categories of biscuits
WEAKNESS
BIL is unable to improve its marginsince last few quarters due to increasing inputcosts BIL is also facing problem of high
turnover of itsKey Managerial Personnel (KMP)
OPPURTUNITIES
BIL has immense opportunities to increase itsexport turnover which atpresents is very meager BIL can leverage itspillar brands in full swing It may enter in toother food products or health beverages and tobecome total foods company
THREATS
Threats of regional and local players are moreOther competitors like ITC and Surya Agro areplaying very aggressive role in this era besidethe threat of inflation in prices of agriculturebased commodities are always attached with it
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1321
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1421
Parle Company Overview In 1929 a small company by the name of Parle
products emerged in British dominated India
Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest
selling Glucose biscuit in the world
Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1521
Brands Ambassadors
With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products
With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by
making them integral to the campaign thought
Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1621
Current market position of Parlebiscuits
INTR O
DUCTION G
R OW
TH
M ATUR IT
Y
DECLIN
E
Time
Sales
Hide amp Seek Krackjack Parle gMonaco
K re
ams
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1721
SWOT ANALYSIS
STRENGTHS
Parle has strong brands like Monaco Parle gand Krackjack It also has
well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand
WEAKNESS
There are less number of brands under itsumbrella than Britannia Its portfolio does
not include breads and cakes
OPPURTUNITIES
The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard
THREATS
Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1821
Britannia Vs Parle
(Corporate Social Responsibility)
Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come
together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme
Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati
Puja inviting schools fromall across the state toparticipate
These events gives a chanceto interact with children on a
one-to-one basis andpromote the belief of funand health for the wholefamily
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1921
MARKET SHARE
6
13
27
27
27
Chart Title
Parle
Sun Feast
Cadbury
Britannia
Bisk Farm
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 521
Overview
Objective of the survey- To understand the buying behaviour of the 100 consumers
who are surveyed by us
The major Brands of biscuits on which we have done thesurvey are- Britannia Parle Cadbury Biskfarm Sunfeast
First we have prepared the Questionnaire
We started collecting the data on daily basis
Data was collected in the excel sheet
Findings And Analysis were found the relevant survey
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 621
Basis Of SegmentationBroadly there are three ways to segment the market followed bythe biscuit industry
Based on age group
Based on purchasing power of the consumers
The lifestyle approach
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 721
Industry Research Of the people who
consume biscuits 39people prefer cream
biscuits 23 salted
34 prefer sweet plainbiscuits and
15 prefers Glucose 8 prefer Marie
39
23
15
15
8
Chart Title
Cream Salted Digestive Glucose Marie Biscuit
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 821
Industry Research The number of people who
eat biscuits include 4 of people who eat them
everyday 30 eat once a week
19 eat 2-3 days
20 eat anytime
DAILY 4
2-3DAYS19
ONCE A WEEK 30
Once a month27
any time20
Chart Title
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 921
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1021
Britannia Company Overview
1892 - Britannia established with an investment of Rs 295 inKolkata
2007- Britannia ranked No1 in the Metros across all categories
The Origin of ldquoEat Healthy Think Betterrdquo Britannia saw the writing on the wall Its Swasth Khao TanMan Jagao (Eat Healthy Think Better) re-position directlyaddressed this new trend by promising the new generation ahealthy and nutritious alternative - that was also delightful andtasty
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1121
Makeover of Britannia
From being a manufacturer of baked products BILkicked off a diversification exercise to become acomprehensive foods and beverages company
making cheese and other dairy products
BIL hired a Paris based design studio- ShiningStrategic design to craft a new logo and corporateslogan Its work involved understanding the
perceived and potential value of the brand whereeverything from colors and symbols to the typefacewas evaluated Research showed that the brandBritannia was synonymous with trust and qualityand the wide portfolio of products was seen as asource of strength
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1221
SWOT ANALYSIS STRENGTHS
BIL has strong brands like Tiger Marie goldand Good day It also haswell penetrated distribution networkBIL is holding leadership position in
six out of seven sub-categories of biscuits
WEAKNESS
BIL is unable to improve its marginsince last few quarters due to increasing inputcosts BIL is also facing problem of high
turnover of itsKey Managerial Personnel (KMP)
OPPURTUNITIES
BIL has immense opportunities to increase itsexport turnover which atpresents is very meager BIL can leverage itspillar brands in full swing It may enter in toother food products or health beverages and tobecome total foods company
THREATS
Threats of regional and local players are moreOther competitors like ITC and Surya Agro areplaying very aggressive role in this era besidethe threat of inflation in prices of agriculturebased commodities are always attached with it
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1321
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1421
Parle Company Overview In 1929 a small company by the name of Parle
products emerged in British dominated India
Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest
selling Glucose biscuit in the world
Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1521
Brands Ambassadors
With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products
With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by
making them integral to the campaign thought
Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1621
Current market position of Parlebiscuits
INTR O
DUCTION G
R OW
TH
M ATUR IT
Y
DECLIN
E
Time
Sales
Hide amp Seek Krackjack Parle gMonaco
K re
ams
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1721
SWOT ANALYSIS
STRENGTHS
Parle has strong brands like Monaco Parle gand Krackjack It also has
well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand
WEAKNESS
There are less number of brands under itsumbrella than Britannia Its portfolio does
not include breads and cakes
OPPURTUNITIES
The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard
THREATS
Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1821
Britannia Vs Parle
(Corporate Social Responsibility)
Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come
together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme
Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati
Puja inviting schools fromall across the state toparticipate
These events gives a chanceto interact with children on a
one-to-one basis andpromote the belief of funand health for the wholefamily
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1921
MARKET SHARE
6
13
27
27
27
Chart Title
Parle
Sun Feast
Cadbury
Britannia
Bisk Farm
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 621
Basis Of SegmentationBroadly there are three ways to segment the market followed bythe biscuit industry
Based on age group
Based on purchasing power of the consumers
The lifestyle approach
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 721
Industry Research Of the people who
consume biscuits 39people prefer cream
biscuits 23 salted
34 prefer sweet plainbiscuits and
15 prefers Glucose 8 prefer Marie
39
23
15
15
8
Chart Title
Cream Salted Digestive Glucose Marie Biscuit
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 821
Industry Research The number of people who
eat biscuits include 4 of people who eat them
everyday 30 eat once a week
19 eat 2-3 days
20 eat anytime
DAILY 4
2-3DAYS19
ONCE A WEEK 30
Once a month27
any time20
Chart Title
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 921
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1021
Britannia Company Overview
1892 - Britannia established with an investment of Rs 295 inKolkata
2007- Britannia ranked No1 in the Metros across all categories
The Origin of ldquoEat Healthy Think Betterrdquo Britannia saw the writing on the wall Its Swasth Khao TanMan Jagao (Eat Healthy Think Better) re-position directlyaddressed this new trend by promising the new generation ahealthy and nutritious alternative - that was also delightful andtasty
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1121
Makeover of Britannia
From being a manufacturer of baked products BILkicked off a diversification exercise to become acomprehensive foods and beverages company
making cheese and other dairy products
BIL hired a Paris based design studio- ShiningStrategic design to craft a new logo and corporateslogan Its work involved understanding the
perceived and potential value of the brand whereeverything from colors and symbols to the typefacewas evaluated Research showed that the brandBritannia was synonymous with trust and qualityand the wide portfolio of products was seen as asource of strength
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1221
SWOT ANALYSIS STRENGTHS
BIL has strong brands like Tiger Marie goldand Good day It also haswell penetrated distribution networkBIL is holding leadership position in
six out of seven sub-categories of biscuits
WEAKNESS
BIL is unable to improve its marginsince last few quarters due to increasing inputcosts BIL is also facing problem of high
turnover of itsKey Managerial Personnel (KMP)
OPPURTUNITIES
BIL has immense opportunities to increase itsexport turnover which atpresents is very meager BIL can leverage itspillar brands in full swing It may enter in toother food products or health beverages and tobecome total foods company
THREATS
Threats of regional and local players are moreOther competitors like ITC and Surya Agro areplaying very aggressive role in this era besidethe threat of inflation in prices of agriculturebased commodities are always attached with it
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1321
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1421
Parle Company Overview In 1929 a small company by the name of Parle
products emerged in British dominated India
Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest
selling Glucose biscuit in the world
Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1521
Brands Ambassadors
With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products
With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by
making them integral to the campaign thought
Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1621
Current market position of Parlebiscuits
INTR O
DUCTION G
R OW
TH
M ATUR IT
Y
DECLIN
E
Time
Sales
Hide amp Seek Krackjack Parle gMonaco
K re
ams
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1721
SWOT ANALYSIS
STRENGTHS
Parle has strong brands like Monaco Parle gand Krackjack It also has
well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand
WEAKNESS
There are less number of brands under itsumbrella than Britannia Its portfolio does
not include breads and cakes
OPPURTUNITIES
The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard
THREATS
Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1821
Britannia Vs Parle
(Corporate Social Responsibility)
Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come
together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme
Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati
Puja inviting schools fromall across the state toparticipate
These events gives a chanceto interact with children on a
one-to-one basis andpromote the belief of funand health for the wholefamily
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1921
MARKET SHARE
6
13
27
27
27
Chart Title
Parle
Sun Feast
Cadbury
Britannia
Bisk Farm
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 721
Industry Research Of the people who
consume biscuits 39people prefer cream
biscuits 23 salted
34 prefer sweet plainbiscuits and
15 prefers Glucose 8 prefer Marie
39
23
15
15
8
Chart Title
Cream Salted Digestive Glucose Marie Biscuit
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 821
Industry Research The number of people who
eat biscuits include 4 of people who eat them
everyday 30 eat once a week
19 eat 2-3 days
20 eat anytime
DAILY 4
2-3DAYS19
ONCE A WEEK 30
Once a month27
any time20
Chart Title
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 921
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1021
Britannia Company Overview
1892 - Britannia established with an investment of Rs 295 inKolkata
2007- Britannia ranked No1 in the Metros across all categories
The Origin of ldquoEat Healthy Think Betterrdquo Britannia saw the writing on the wall Its Swasth Khao TanMan Jagao (Eat Healthy Think Better) re-position directlyaddressed this new trend by promising the new generation ahealthy and nutritious alternative - that was also delightful andtasty
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1121
Makeover of Britannia
From being a manufacturer of baked products BILkicked off a diversification exercise to become acomprehensive foods and beverages company
making cheese and other dairy products
BIL hired a Paris based design studio- ShiningStrategic design to craft a new logo and corporateslogan Its work involved understanding the
perceived and potential value of the brand whereeverything from colors and symbols to the typefacewas evaluated Research showed that the brandBritannia was synonymous with trust and qualityand the wide portfolio of products was seen as asource of strength
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1221
SWOT ANALYSIS STRENGTHS
BIL has strong brands like Tiger Marie goldand Good day It also haswell penetrated distribution networkBIL is holding leadership position in
six out of seven sub-categories of biscuits
WEAKNESS
BIL is unable to improve its marginsince last few quarters due to increasing inputcosts BIL is also facing problem of high
turnover of itsKey Managerial Personnel (KMP)
OPPURTUNITIES
BIL has immense opportunities to increase itsexport turnover which atpresents is very meager BIL can leverage itspillar brands in full swing It may enter in toother food products or health beverages and tobecome total foods company
THREATS
Threats of regional and local players are moreOther competitors like ITC and Surya Agro areplaying very aggressive role in this era besidethe threat of inflation in prices of agriculturebased commodities are always attached with it
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1321
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1421
Parle Company Overview In 1929 a small company by the name of Parle
products emerged in British dominated India
Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest
selling Glucose biscuit in the world
Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1521
Brands Ambassadors
With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products
With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by
making them integral to the campaign thought
Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1621
Current market position of Parlebiscuits
INTR O
DUCTION G
R OW
TH
M ATUR IT
Y
DECLIN
E
Time
Sales
Hide amp Seek Krackjack Parle gMonaco
K re
ams
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1721
SWOT ANALYSIS
STRENGTHS
Parle has strong brands like Monaco Parle gand Krackjack It also has
well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand
WEAKNESS
There are less number of brands under itsumbrella than Britannia Its portfolio does
not include breads and cakes
OPPURTUNITIES
The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard
THREATS
Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1821
Britannia Vs Parle
(Corporate Social Responsibility)
Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come
together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme
Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati
Puja inviting schools fromall across the state toparticipate
These events gives a chanceto interact with children on a
one-to-one basis andpromote the belief of funand health for the wholefamily
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1921
MARKET SHARE
6
13
27
27
27
Chart Title
Parle
Sun Feast
Cadbury
Britannia
Bisk Farm
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 821
Industry Research The number of people who
eat biscuits include 4 of people who eat them
everyday 30 eat once a week
19 eat 2-3 days
20 eat anytime
DAILY 4
2-3DAYS19
ONCE A WEEK 30
Once a month27
any time20
Chart Title
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 921
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1021
Britannia Company Overview
1892 - Britannia established with an investment of Rs 295 inKolkata
2007- Britannia ranked No1 in the Metros across all categories
The Origin of ldquoEat Healthy Think Betterrdquo Britannia saw the writing on the wall Its Swasth Khao TanMan Jagao (Eat Healthy Think Better) re-position directlyaddressed this new trend by promising the new generation ahealthy and nutritious alternative - that was also delightful andtasty
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1121
Makeover of Britannia
From being a manufacturer of baked products BILkicked off a diversification exercise to become acomprehensive foods and beverages company
making cheese and other dairy products
BIL hired a Paris based design studio- ShiningStrategic design to craft a new logo and corporateslogan Its work involved understanding the
perceived and potential value of the brand whereeverything from colors and symbols to the typefacewas evaluated Research showed that the brandBritannia was synonymous with trust and qualityand the wide portfolio of products was seen as asource of strength
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1221
SWOT ANALYSIS STRENGTHS
BIL has strong brands like Tiger Marie goldand Good day It also haswell penetrated distribution networkBIL is holding leadership position in
six out of seven sub-categories of biscuits
WEAKNESS
BIL is unable to improve its marginsince last few quarters due to increasing inputcosts BIL is also facing problem of high
turnover of itsKey Managerial Personnel (KMP)
OPPURTUNITIES
BIL has immense opportunities to increase itsexport turnover which atpresents is very meager BIL can leverage itspillar brands in full swing It may enter in toother food products or health beverages and tobecome total foods company
THREATS
Threats of regional and local players are moreOther competitors like ITC and Surya Agro areplaying very aggressive role in this era besidethe threat of inflation in prices of agriculturebased commodities are always attached with it
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1321
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1421
Parle Company Overview In 1929 a small company by the name of Parle
products emerged in British dominated India
Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest
selling Glucose biscuit in the world
Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1521
Brands Ambassadors
With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products
With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by
making them integral to the campaign thought
Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1621
Current market position of Parlebiscuits
INTR O
DUCTION G
R OW
TH
M ATUR IT
Y
DECLIN
E
Time
Sales
Hide amp Seek Krackjack Parle gMonaco
K re
ams
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1721
SWOT ANALYSIS
STRENGTHS
Parle has strong brands like Monaco Parle gand Krackjack It also has
well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand
WEAKNESS
There are less number of brands under itsumbrella than Britannia Its portfolio does
not include breads and cakes
OPPURTUNITIES
The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard
THREATS
Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1821
Britannia Vs Parle
(Corporate Social Responsibility)
Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come
together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme
Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati
Puja inviting schools fromall across the state toparticipate
These events gives a chanceto interact with children on a
one-to-one basis andpromote the belief of funand health for the wholefamily
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1921
MARKET SHARE
6
13
27
27
27
Chart Title
Parle
Sun Feast
Cadbury
Britannia
Bisk Farm
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 921
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1021
Britannia Company Overview
1892 - Britannia established with an investment of Rs 295 inKolkata
2007- Britannia ranked No1 in the Metros across all categories
The Origin of ldquoEat Healthy Think Betterrdquo Britannia saw the writing on the wall Its Swasth Khao TanMan Jagao (Eat Healthy Think Better) re-position directlyaddressed this new trend by promising the new generation ahealthy and nutritious alternative - that was also delightful andtasty
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1121
Makeover of Britannia
From being a manufacturer of baked products BILkicked off a diversification exercise to become acomprehensive foods and beverages company
making cheese and other dairy products
BIL hired a Paris based design studio- ShiningStrategic design to craft a new logo and corporateslogan Its work involved understanding the
perceived and potential value of the brand whereeverything from colors and symbols to the typefacewas evaluated Research showed that the brandBritannia was synonymous with trust and qualityand the wide portfolio of products was seen as asource of strength
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1221
SWOT ANALYSIS STRENGTHS
BIL has strong brands like Tiger Marie goldand Good day It also haswell penetrated distribution networkBIL is holding leadership position in
six out of seven sub-categories of biscuits
WEAKNESS
BIL is unable to improve its marginsince last few quarters due to increasing inputcosts BIL is also facing problem of high
turnover of itsKey Managerial Personnel (KMP)
OPPURTUNITIES
BIL has immense opportunities to increase itsexport turnover which atpresents is very meager BIL can leverage itspillar brands in full swing It may enter in toother food products or health beverages and tobecome total foods company
THREATS
Threats of regional and local players are moreOther competitors like ITC and Surya Agro areplaying very aggressive role in this era besidethe threat of inflation in prices of agriculturebased commodities are always attached with it
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1321
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1421
Parle Company Overview In 1929 a small company by the name of Parle
products emerged in British dominated India
Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest
selling Glucose biscuit in the world
Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1521
Brands Ambassadors
With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products
With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by
making them integral to the campaign thought
Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1621
Current market position of Parlebiscuits
INTR O
DUCTION G
R OW
TH
M ATUR IT
Y
DECLIN
E
Time
Sales
Hide amp Seek Krackjack Parle gMonaco
K re
ams
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1721
SWOT ANALYSIS
STRENGTHS
Parle has strong brands like Monaco Parle gand Krackjack It also has
well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand
WEAKNESS
There are less number of brands under itsumbrella than Britannia Its portfolio does
not include breads and cakes
OPPURTUNITIES
The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard
THREATS
Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1821
Britannia Vs Parle
(Corporate Social Responsibility)
Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come
together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme
Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati
Puja inviting schools fromall across the state toparticipate
These events gives a chanceto interact with children on a
one-to-one basis andpromote the belief of funand health for the wholefamily
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1921
MARKET SHARE
6
13
27
27
27
Chart Title
Parle
Sun Feast
Cadbury
Britannia
Bisk Farm
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1021
Britannia Company Overview
1892 - Britannia established with an investment of Rs 295 inKolkata
2007- Britannia ranked No1 in the Metros across all categories
The Origin of ldquoEat Healthy Think Betterrdquo Britannia saw the writing on the wall Its Swasth Khao TanMan Jagao (Eat Healthy Think Better) re-position directlyaddressed this new trend by promising the new generation ahealthy and nutritious alternative - that was also delightful andtasty
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1121
Makeover of Britannia
From being a manufacturer of baked products BILkicked off a diversification exercise to become acomprehensive foods and beverages company
making cheese and other dairy products
BIL hired a Paris based design studio- ShiningStrategic design to craft a new logo and corporateslogan Its work involved understanding the
perceived and potential value of the brand whereeverything from colors and symbols to the typefacewas evaluated Research showed that the brandBritannia was synonymous with trust and qualityand the wide portfolio of products was seen as asource of strength
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1221
SWOT ANALYSIS STRENGTHS
BIL has strong brands like Tiger Marie goldand Good day It also haswell penetrated distribution networkBIL is holding leadership position in
six out of seven sub-categories of biscuits
WEAKNESS
BIL is unable to improve its marginsince last few quarters due to increasing inputcosts BIL is also facing problem of high
turnover of itsKey Managerial Personnel (KMP)
OPPURTUNITIES
BIL has immense opportunities to increase itsexport turnover which atpresents is very meager BIL can leverage itspillar brands in full swing It may enter in toother food products or health beverages and tobecome total foods company
THREATS
Threats of regional and local players are moreOther competitors like ITC and Surya Agro areplaying very aggressive role in this era besidethe threat of inflation in prices of agriculturebased commodities are always attached with it
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1321
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1421
Parle Company Overview In 1929 a small company by the name of Parle
products emerged in British dominated India
Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest
selling Glucose biscuit in the world
Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1521
Brands Ambassadors
With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products
With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by
making them integral to the campaign thought
Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1621
Current market position of Parlebiscuits
INTR O
DUCTION G
R OW
TH
M ATUR IT
Y
DECLIN
E
Time
Sales
Hide amp Seek Krackjack Parle gMonaco
K re
ams
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1721
SWOT ANALYSIS
STRENGTHS
Parle has strong brands like Monaco Parle gand Krackjack It also has
well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand
WEAKNESS
There are less number of brands under itsumbrella than Britannia Its portfolio does
not include breads and cakes
OPPURTUNITIES
The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard
THREATS
Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1821
Britannia Vs Parle
(Corporate Social Responsibility)
Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come
together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme
Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati
Puja inviting schools fromall across the state toparticipate
These events gives a chanceto interact with children on a
one-to-one basis andpromote the belief of funand health for the wholefamily
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1921
MARKET SHARE
6
13
27
27
27
Chart Title
Parle
Sun Feast
Cadbury
Britannia
Bisk Farm
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1121
Makeover of Britannia
From being a manufacturer of baked products BILkicked off a diversification exercise to become acomprehensive foods and beverages company
making cheese and other dairy products
BIL hired a Paris based design studio- ShiningStrategic design to craft a new logo and corporateslogan Its work involved understanding the
perceived and potential value of the brand whereeverything from colors and symbols to the typefacewas evaluated Research showed that the brandBritannia was synonymous with trust and qualityand the wide portfolio of products was seen as asource of strength
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1221
SWOT ANALYSIS STRENGTHS
BIL has strong brands like Tiger Marie goldand Good day It also haswell penetrated distribution networkBIL is holding leadership position in
six out of seven sub-categories of biscuits
WEAKNESS
BIL is unable to improve its marginsince last few quarters due to increasing inputcosts BIL is also facing problem of high
turnover of itsKey Managerial Personnel (KMP)
OPPURTUNITIES
BIL has immense opportunities to increase itsexport turnover which atpresents is very meager BIL can leverage itspillar brands in full swing It may enter in toother food products or health beverages and tobecome total foods company
THREATS
Threats of regional and local players are moreOther competitors like ITC and Surya Agro areplaying very aggressive role in this era besidethe threat of inflation in prices of agriculturebased commodities are always attached with it
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1321
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1421
Parle Company Overview In 1929 a small company by the name of Parle
products emerged in British dominated India
Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest
selling Glucose biscuit in the world
Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1521
Brands Ambassadors
With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products
With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by
making them integral to the campaign thought
Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1621
Current market position of Parlebiscuits
INTR O
DUCTION G
R OW
TH
M ATUR IT
Y
DECLIN
E
Time
Sales
Hide amp Seek Krackjack Parle gMonaco
K re
ams
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1721
SWOT ANALYSIS
STRENGTHS
Parle has strong brands like Monaco Parle gand Krackjack It also has
well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand
WEAKNESS
There are less number of brands under itsumbrella than Britannia Its portfolio does
not include breads and cakes
OPPURTUNITIES
The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard
THREATS
Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1821
Britannia Vs Parle
(Corporate Social Responsibility)
Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come
together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme
Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati
Puja inviting schools fromall across the state toparticipate
These events gives a chanceto interact with children on a
one-to-one basis andpromote the belief of funand health for the wholefamily
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1921
MARKET SHARE
6
13
27
27
27
Chart Title
Parle
Sun Feast
Cadbury
Britannia
Bisk Farm
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1221
SWOT ANALYSIS STRENGTHS
BIL has strong brands like Tiger Marie goldand Good day It also haswell penetrated distribution networkBIL is holding leadership position in
six out of seven sub-categories of biscuits
WEAKNESS
BIL is unable to improve its marginsince last few quarters due to increasing inputcosts BIL is also facing problem of high
turnover of itsKey Managerial Personnel (KMP)
OPPURTUNITIES
BIL has immense opportunities to increase itsexport turnover which atpresents is very meager BIL can leverage itspillar brands in full swing It may enter in toother food products or health beverages and tobecome total foods company
THREATS
Threats of regional and local players are moreOther competitors like ITC and Surya Agro areplaying very aggressive role in this era besidethe threat of inflation in prices of agriculturebased commodities are always attached with it
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1321
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1421
Parle Company Overview In 1929 a small company by the name of Parle
products emerged in British dominated India
Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest
selling Glucose biscuit in the world
Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1521
Brands Ambassadors
With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products
With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by
making them integral to the campaign thought
Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1621
Current market position of Parlebiscuits
INTR O
DUCTION G
R OW
TH
M ATUR IT
Y
DECLIN
E
Time
Sales
Hide amp Seek Krackjack Parle gMonaco
K re
ams
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1721
SWOT ANALYSIS
STRENGTHS
Parle has strong brands like Monaco Parle gand Krackjack It also has
well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand
WEAKNESS
There are less number of brands under itsumbrella than Britannia Its portfolio does
not include breads and cakes
OPPURTUNITIES
The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard
THREATS
Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1821
Britannia Vs Parle
(Corporate Social Responsibility)
Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come
together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme
Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati
Puja inviting schools fromall across the state toparticipate
These events gives a chanceto interact with children on a
one-to-one basis andpromote the belief of funand health for the wholefamily
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1921
MARKET SHARE
6
13
27
27
27
Chart Title
Parle
Sun Feast
Cadbury
Britannia
Bisk Farm
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1321
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1421
Parle Company Overview In 1929 a small company by the name of Parle
products emerged in British dominated India
Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest
selling Glucose biscuit in the world
Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1521
Brands Ambassadors
With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products
With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by
making them integral to the campaign thought
Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1621
Current market position of Parlebiscuits
INTR O
DUCTION G
R OW
TH
M ATUR IT
Y
DECLIN
E
Time
Sales
Hide amp Seek Krackjack Parle gMonaco
K re
ams
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1721
SWOT ANALYSIS
STRENGTHS
Parle has strong brands like Monaco Parle gand Krackjack It also has
well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand
WEAKNESS
There are less number of brands under itsumbrella than Britannia Its portfolio does
not include breads and cakes
OPPURTUNITIES
The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard
THREATS
Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1821
Britannia Vs Parle
(Corporate Social Responsibility)
Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come
together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme
Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati
Puja inviting schools fromall across the state toparticipate
These events gives a chanceto interact with children on a
one-to-one basis andpromote the belief of funand health for the wholefamily
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1921
MARKET SHARE
6
13
27
27
27
Chart Title
Parle
Sun Feast
Cadbury
Britannia
Bisk Farm
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1421
Parle Company Overview In 1929 a small company by the name of Parle
products emerged in British dominated India
Parle G retains almost half the market share forbiscuits in India The Glucose brand that enjoyed amonopoly in the market for decades The brandrecently achieved the distinction of being the highest
selling Glucose biscuit in the world
Parle G enjoys a 69 share in the glucose biscuitmarket selling 27 million tones a year
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1521
Brands Ambassadors
With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products
With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by
making them integral to the campaign thought
Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1621
Current market position of Parlebiscuits
INTR O
DUCTION G
R OW
TH
M ATUR IT
Y
DECLIN
E
Time
Sales
Hide amp Seek Krackjack Parle gMonaco
K re
ams
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1721
SWOT ANALYSIS
STRENGTHS
Parle has strong brands like Monaco Parle gand Krackjack It also has
well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand
WEAKNESS
There are less number of brands under itsumbrella than Britannia Its portfolio does
not include breads and cakes
OPPURTUNITIES
The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard
THREATS
Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1821
Britannia Vs Parle
(Corporate Social Responsibility)
Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come
together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme
Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati
Puja inviting schools fromall across the state toparticipate
These events gives a chanceto interact with children on a
one-to-one basis andpromote the belief of funand health for the wholefamily
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1921
MARKET SHARE
6
13
27
27
27
Chart Title
Parle
Sun Feast
Cadbury
Britannia
Bisk Farm
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1521
Brands Ambassadors
With ComicsChandamama The 60-year-old magazine printed by thecompany sells 375000 comic books in 13 languages was usedby Parle to advertise its products
With CelebritiesThe agency figured that they wanted to feature bdquoreal people‟ asbrand ambassadors of Parle-G And Parle-G‟s five bdquodriving propositions‟ (taste nutrition meal substitution mentaldevelopmentalertness and affordabilityvalue-for-money) by
making them integral to the campaign thought
Hritik Roshan Aamir khan and Darsheel safary endorsed hide nseek biscuit which raised the market share considerably
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1621
Current market position of Parlebiscuits
INTR O
DUCTION G
R OW
TH
M ATUR IT
Y
DECLIN
E
Time
Sales
Hide amp Seek Krackjack Parle gMonaco
K re
ams
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1721
SWOT ANALYSIS
STRENGTHS
Parle has strong brands like Monaco Parle gand Krackjack It also has
well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand
WEAKNESS
There are less number of brands under itsumbrella than Britannia Its portfolio does
not include breads and cakes
OPPURTUNITIES
The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard
THREATS
Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1821
Britannia Vs Parle
(Corporate Social Responsibility)
Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come
together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme
Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati
Puja inviting schools fromall across the state toparticipate
These events gives a chanceto interact with children on a
one-to-one basis andpromote the belief of funand health for the wholefamily
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1921
MARKET SHARE
6
13
27
27
27
Chart Title
Parle
Sun Feast
Cadbury
Britannia
Bisk Farm
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1621
Current market position of Parlebiscuits
INTR O
DUCTION G
R OW
TH
M ATUR IT
Y
DECLIN
E
Time
Sales
Hide amp Seek Krackjack Parle gMonaco
K re
ams
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1721
SWOT ANALYSIS
STRENGTHS
Parle has strong brands like Monaco Parle gand Krackjack It also has
well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand
WEAKNESS
There are less number of brands under itsumbrella than Britannia Its portfolio does
not include breads and cakes
OPPURTUNITIES
The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard
THREATS
Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1821
Britannia Vs Parle
(Corporate Social Responsibility)
Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come
together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme
Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati
Puja inviting schools fromall across the state toparticipate
These events gives a chanceto interact with children on a
one-to-one basis andpromote the belief of funand health for the wholefamily
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1921
MARKET SHARE
6
13
27
27
27
Chart Title
Parle
Sun Feast
Cadbury
Britannia
Bisk Farm
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1721
SWOT ANALYSIS
STRENGTHS
Parle has strong brands like Monaco Parle gand Krackjack It also has
well penetrated distribution networkIt has very good distribution channels inrural areas also It is the most well knownbrand
WEAKNESS
There are less number of brands under itsumbrella than Britannia Its portfolio does
not include breads and cakes
OPPURTUNITIES
The Glucose brand that enjoyed a monopolyin the market for decades surpassed theexpectations of its makers in popularity Itmay look for markets aboard
THREATS
Britannia is eyeing the Glucose brand andaims to overtake Parleys within three yearstime The entry of big players in the fieldcould mean more competition for old handsin the game A big threat to legitimatebiscuit makers comes from duplicatesthe duplicates market
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1821
Britannia Vs Parle
(Corporate Social Responsibility)
Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come
together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme
Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati
Puja inviting schools fromall across the state toparticipate
These events gives a chanceto interact with children on a
one-to-one basis andpromote the belief of funand health for the wholefamily
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1921
MARKET SHARE
6
13
27
27
27
Chart Title
Parle
Sun Feast
Cadbury
Britannia
Bisk Farm
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1821
Britannia Vs Parle
(Corporate Social Responsibility)
Britannia Industries NaandiFoundation and Global Alliance for ImprovedNutrition have come
together to provide speciallydeveloped Britannia TigerIron Fortified Biscuits for 15million children in Hyderabadas part of the APGovernment‟s mid-day mealprogramme
Every year Parle organizesSaraswati Vandana in thestate of West Bengal duringthe festival of Saraswati
Puja inviting schools fromall across the state toparticipate
These events gives a chanceto interact with children on a
one-to-one basis andpromote the belief of funand health for the wholefamily
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1921
MARKET SHARE
6
13
27
27
27
Chart Title
Parle
Sun Feast
Cadbury
Britannia
Bisk Farm
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 1921
MARKET SHARE
6
13
27
27
27
Chart Title
Parle
Sun Feast
Cadbury
Britannia
Bisk Farm
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2021
CONCLUSION
Britannia and Parle both are leaders intheir respective segments
Parle should enhance it‟s product mixand focus on promotion
Britannia should develop economy
range biscuits to capture the lowincome groups
832019 QM Presentation Data
httpslidepdfcomreaderfullqm-presentation-data 2121
THANK YOU