QlikViewCase Study: application in hotel industry

Agenda

• Introduction• Data Discovery journey• Examples• QlikView• Case study: application in hotel industry• Summary• Q&A

Predictive Analytics

DiagnosticAnalytics

Descriptive Analytics

Typical Customer Journey(gradual over time)

Climbing the analytic value curve through Data Discovery™

Hindsight Insight Foresight

Complex

Simple

Customer Needsand Analytic Value

Time, Scope of Offering and Customer Evolution

Narrow Wide

Viz Tools

QlikView

Start

What happened, where and when?

Why did it happen?

What is likely to happen?

Example: Sales Trend and Top Sales Person

Example: Sales Location

Example: IT Help Desk

Example: Plant Operations

Example: Customers

Example: Drug Safety

Example: Customer Service

Example: Call Center

Example: DoD Budget

QlikView

• Associative property• In memory• Drill through examples

Hotel Industry Case Study 1

• Background• Guest requests are documented on paper• Difficult to analyze historical data

• Show QlikView application

Hotel Industry Case Study 2

• Background• Lots of data on spreadsheets• Has metrics but difficult to understand why

• Show QlikView application

Summary

• Through the Data Discovery journey, QlikView can show what happened or how are we doing, similar to many other visualization tools

• However, QlikView through its associative and in-memory architecture, it can help to answer the Why’s quickly

Q&As