Corporate OverviewApril 2014

Corporate OverviewApril 2014April 2014April 2014

Cautionary Statement Regarding ForwardLooking Statements

“Safe Harbor” Statement under the U.S. Private Securities Litigation Reform Act of 1995: the matters discussed in this document may include forward-looking statements, including, without limitation, statements regarding our business strategy, expected growth of Visa QIWI Wallet, payment volume growth, and growth in the Company’s distribution network.

These forward looking statements are subject to known and unknown risks, uncertainties, and other factors that may cause the actual results, performance or achievements of QIWI plc. to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Various factors that could cause actual future results and other future events to differ materially from those estimated by

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that could cause actual future results and other future events to differ materially from those estimated by management include, but are not limited to, competition, a decline in average net revenue yield, fees levied on QIWI’s consumers, changes in regulation, QIWI’s ability to grow Visa QIWI Wallet, and QIWI’s ability to expand geographically .

The foregoing risk factors are not exhaustive. You should carefully consider the foregoing factors and other risks and uncertainties that affect the business of QIWI described under the caption “Risk Factors” in QIWI’s Registration Statement on Form F-1 and in other reports QIWI files with the U.S. Securities and Exchange Commission. QIWI undertakes no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events unless QIWI is required to do so by law.

Kazakhstan

QIWI is a Leading Provider of “Next Generation” Payment Services

Largest Kiosk Network in Russia

Leading Virtual Payment System

in Russia

• Pay Bills

• Send Money

• Buy Tickets

Self-Service Kiosks Electronic Wallet

Convert Cash into “Electronic Money”

Access Electronic Money Online and via Mobile Phone

QIWI Enables Consumers and Merchants to Use and Accept Electronic Payments

• Shop Online/Via Mobile

• Accept Electronic Payments

• Book and Purchase Travel

• Get and Load a Prepaid Card

• Access Your Bank Account

• Many More…

• Top Up Mobile Phone

• Pay with Mobile Phone

• Send Social Media Gifts

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Key Highlights 2013

QIWI Wallet overgrowing

QIWI Distribution

Shift to customer-oriented

from IT-driven

Shift to customer-oriented

from IT-driven

Superior earnings growth for our shareholders

67% YoY growth in 2013

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Strengthening our core team

Returning cash to shareholders

Returning cash to shareholders

Increasing contribution from

e-commerce

Increasing contribution from

e-commerce

0.82%

1.13%

0.76%

0.92%

5.0

7.8$20.3

$23.7

Rapid growth and momentum in 2013

Average Net Revenue Yield2

($mm)

Payment Volume1 Adjusted Net Revenue3

($bn)

56%

% growth

40

883

3

$137

$188

132%

% growth

4

4

0.61% 0.61%

2012 20132012 2013

15.3 15.9

2012 2013

Note: USD amounts based on period end exchange rates for each nine month period – 12/31/12: 30.37; 12/31/13: 32.73. ¹ Total payment volume represents sum of Qiwi Distribution and Qiwi Wallet payment volume and is not adjusted for eliminations.2 Defined as segment net revenue divided by total payment volume per segment.3 Calculated by subtracting cost of revenue (exclusive of depreciation and amortization) from revenue and adding back payroll and related taxes.4 Excluding impact of revenue derived from inactive accounts.5 Other adjusted net revenue includes corporate and other segment, intercompany eliminations, and timing of expense recognition.

5

4%

94 97

40

2012 2013

12%

Qiwi Distribution Qiwi Wallet including inactivity fees Qiwi Wallet excluding inactivity fees4 Other5

Investment Highlights

Leadership in Large and Fast-Growing Markets• Ubiquitous Presence and Brand• Benefit from Favorable Secular Trends

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22 Differentiated Services with Powerful Competitive Advantages• Next-Generation Network Serving the Virtual and Physical Worlds• Broad Suite of Complementary and Highly Value Added Services

55

33 Proprietary Capabilities with Significant Barriers-to-Entry• Deep Customer Relationships and Strategic Partnerships• Proprietary Technology Platform with Strong Compliance and Security

Attractive Financial Profile• Significant Operating Leverage• Strong Free Cash Flow

44 High Growth Business with Numerous Drivers of Expansion• Powerful “Network” Effects • Multiple Drivers of Growth and Expansion

6

QIWI is a Leader with a Strong Brand & Footprint

70+ Million Consumers

Monthly

15 Million Virtual Wallets

168,000+ Kiosks &

Terminals

$1.51 Billionpayment

volume monthly

7

QIWI Is a Trusted Brand and One of the Most Recognized in Russia

215+Banks

~8 000 Distribution

Agents75,000+

Merchants & Providers

8Countries and

growing

1 USD amounts based on an exchange rate of RUB 32.73 per U.S. $1.00.

Qiwi is Well Positioned in Fast Growing Markets with Favorable Secular Trends

Fast Growth Favorable Secular Trends

ü Russia and the CIS are primarily cash economies– > 90 % of Payments are cash

High Cash Usage

Limited ü Limited infrastructure in place

to use electronic payments

E-Money

Non-bank Payment Terminals

Electronic Payments Turnover in Russia(RUB bn)

Limited Infrastructure

Fast Growth of E-Payments

to use electronic payments– QIWI provides key infrastructure

ü Rapid growth in online payments– QIWI is a leading online payment

system

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QIWI is Well-Positioned to Continue to Benefit from High Growth Trends in the Markets it Serves

762 791 816 838 858

281389

477554

624

2012 2013 2014 2015 2016

Source: J’Son Partners

E-commerce is a fast growing market segment still dominant by cash on delivery

Total Retail

E-commerce

Russian e-commerce market is forecasted to grow at CAGR of 30% until 2018

RUB 34.4 tn

• In 2013, 30 million users (50% of Russian internet audience) made purchases online, representing growth of 4 million users or 13% compared to the previous year

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In 2013 Russian e-commerce market reached RUB 544 bn(34% growth since 2012) –

still only 1.6% of total retail

E-commerceRUB 544 bn

• 79% of e-commerce payments are still cash on delivery or prepaid offline

• With only 5% payments done through electronic payment systems

RUB 27 bn

Source: Association of Internet Commerce Companies (AKIT)

Given QIWI is one of the market leaders

we are currently playing in a tiny

market with huge growth potential

QIWI has a Proprietary, Integrated Payments Network that Connects the Physical and Virtual Worlds

ü Strong Brand Awareness and Trust

ü Broad and Convenient Access

ü Key Strategic Partnerships (Visa Inc.)

ü Advanced Technology Platform

ü Strong Security & Compliance

ü Proprietary Agent Distribution Model

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QIWI Has Deep Customer Relationships and Strategic Partnerships…

Customer and Partner Relationships Visa Strategic Partnership

• > 70mm active consumers monthly

• Usage at least once per month

Large and Recurring Customer

Base

75,000+ Merchant

Relationships

Strategic Partner

Relationships

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ü Has the Potential to Extend Qiwi Wallet Services Internationally

ü Provides Global Credibility and Scale

ü Creates Significant Upside Opportunities

ü Provides State-of-the-Art Feature Functionality

ü World-Class Security and Compliance

ü Platform to Access Emerging Markets

…And Numerous Drivers of Expansion

Broaden Reach

and Distribution

BuildAcceptance

at the Point-of-Sale

Introduce New

Products & Services

Expand Into New

Geographies

Increase Participants

in Our Network

Strategic PartnershipsAlliances

Joint Ventures

Enhance BrandBroaden Reach

Monetize PlatformOffers & RewardsRemittances

Leverage Visa Relationship

to Grow Multi-Bank,

Open-Loop Model

New ConsumersNew Merchants

New Partners

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Financial OverviewFinancial Overview

Attractive Financial Profile

Strong Recurring Revenue Growth

• Strong, recurring revenue from payment transactions

• High growth in QIWI Wallet

• Highly diversified merchant base

• Significant operating leverage from scale efficienciesIncreasing

Profitability

StrongCash Flow

• Significant operating leverage from scale efficiencies

• Increasing mix of higher-margin services

• High EBITDA margins with continued upside

• High earnings growth

• Low capital requirements

• Strong free cash flow conversion

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Share of Big Three telecom operators in volume and revenue

60%

• Share of Big Three mobile operators in both our volume and revenue has been consistently decreasing over the last years

• Decreasing dependence on telcos is the result of higher diversification and shift towards new market segments like e-commerce and financial services

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60%

47%38%39%

19%9%

2011 2012 2013as a % of Volume as a % of Revenue

$88$3

$3

$136

$188

Qiwi Distribution Qiwi Wallet Other

Strong and Diversified Revenue Growth

Adjusted Net Revenue1

($mm) 2

$65$81 $77

$93 $97

$5

$10 $21

$40

$88

$1

$1$2

$3

$71

$92$101

2009 2010 2011 2012 2013Note: USD amounts based on period end exchange rates for each year and six month period– 2009: 30.24; 2010: 30.48; 2011: 32.20; 2012: 30.37; 2013: 32.73. ¹ Calculated by subtracting cost of revenue (exclusive of depreciation and amortization) from revenue and adding back payroll and related taxes.

2 Other adjusted net revenue includes corporate and other segment, intercompany eliminations, and timing of expense recognition.16

High Operating Leverage Resulting in Strong Adjusted EBITDA Growth and Margin Expansion

Low incremental opex (as % of net revenue)1 Adjusted EBITDA2

$61

$91

Margin

64.2%61.9%

63.6%

($mm)

Note: USD amounts based on period end exchange rates for each year and six month period– 2009: 30.24; 2010: 30.48; 2011: 32.20; 2012: 30.37; 2013: 32.73. ¹ Operating expenses defined as adjusted net revenue less adjusted EBITDA.

2 Adjusted EBITDA is defined as net profit before income tax expense, interest expense, interest income and depreciation and amortization, as further adjusted for (loss) gain from discontinued operations, share of loss of an associate, foreign exchange (loss) gain, net, change in fair value of derivative financial assets, other expenses, other income, gain from disposal of subsidiaries, corporate costs allocated to discontinued operations and gain from bargain purchase. Includes impact of revenue derived from inactive accounts.

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$25

$35 $37

35.8%

38.1%36.4%

44.8%

48.3%

2009 2010 2011 2012 2013

55.2%

51.7%

2009 2010 2011 2012 2013

Sustainable and Compelling Earnings Growth

Adjusted Net Profit1

$43

$66

($mm)

Note: USD amounts based on period end exchange rates for each year and six month period– 2009: 30.24; 2010: 30.48; 2011: 32.20; 2012: 30.37; 2013: 32.73 ¹ Defined as net profit excluding loss on discontinued operations (net of tax), corporate costs allocated to discontinued operations, amortization of fair value adjustments,

gain on bargain purchase, gains on disposals, and the effects of deferred taxation on those excluded items.18

$18

$25$22

2009 2010 2011 2012 2013

AppendixAppendix

How QIWI Makes Money

Qiwi Distribution Qiwi Wallet

Key Revenue Drivers

Illustrative Qiwi Transaction

• # of active kiosks and terminals• Average volume per kiosk / terminal• Advertising and other value added

services• Average net revenue yield

• # of active Qiwi Wallet accounts• Average volume per account• Average net revenue yield

Merchant Agent-1

transaction costs (paid to agent)

100

Consumer+2

merchant fee

Mer

chan

tfe

eCo

nsum

erfe

e

+1consumer fee

Agent

Consumer

100100

100100 102Merchant

20

+1

+1