Qin LIU 2010.12. Outline Background of Mobile Internet Computing What is Android ? Why is Android...
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Transcript of Qin LIU 2010.12. Outline Background of Mobile Internet Computing What is Android ? Why is Android...
INTRODUCTION
Qin LIU
2010.12
Outline
Background of Mobile Internet Computing
What is Android ? Why is Android ? Challenge Opportunity
The maturing mobile experience
Application-Driven
Social Networking Video VoIP
What is Android ?
Concept Web page Features
What is Android ？ Android is the software platform from
Google and the Open Handset Alliance that has the potential to revolutionize the global cell phone market.
It has the capability to make inroads in many other (non‐phone) embedded application markets.
What is Android ？ Android consists of a complete set of
software components for mobile devices including:An operating systemMiddlewareKey mobile applications
Android’s web page
http://androidappdocs.appspot.com/index.html
Feature for Android Pro
Dalvik Virtual Machine Linux Kernel
Free Stable Driver support
Framework Java Free Eclipse plugins
Additional Features Integrated(webkit) browser 2D and 3D graphics APIs with HW Database – SQLite Video and audio codec Bluetooth,EDGE,3G,Wifi Camera, GPS, Compass, and
accelerometer
Con No JVM No J2ME
Performance Have to use JNI
API Android.*
Sensor Sensor.TYPE_ACCELEROMETER ：加速度传感器 Sensor.TYPE_GYROSCOPE ：陀螺仪传感器 Sensor.TYPE_LIGHT ：亮度传感器 Sensor.TYPE_MAGNETIC_FIELD ：地磁传感器 Sensor.TYPE_ORIENTATION ：方向传感器 Sensor.TYPE_PRESSURE ：压力传感器 Sensor.TYPE_PROXIMITY ：近程传感器 Sensor.TYPE_TEMPERATURE ：温度传感器
Android SDK
May.20 2010Android 2.2
Introducing Android 2.2 http://v.youku.com/v_show/id_XMTc0ODE4ODk2.html
Why Android ?
Market Rivals Alliance Spirit
Competitors
Android Rival - iPhone
Why iPhone so popular?Years of loyalty users – iPodPC in phone
○ Mac OS XUnique UI Concept
○ Multi-touch○ Full Browser
Windows Phone 7 – Feb.15 2010
Windows Phone 7 Device Lineup Dell Venue Pro HTC HD7 HTC Surround LG Quantum Samsung Focus
$15 for lisence
WP7 对比 Android
平分秋色的浏览器 第三方应用的匮乏 全局搜索的缺失 没有第三方应用程序的多任务 严格的硬件审查
MeeGo 1.1— Oct. 28 2011 主要功能包括：
核心OS 1.1—— 针对所有 UX 的统一基础操作系统。 上网本UX 1.1—— 针对上网本的完整核心应用集。 车载资讯系统（In-Vehicle Infotainment）UX 1.1——
包含采用 Qt 4.7 构建的 IVI 示例主屏幕和任务栏以及语音识别。
手机UX 1.1—— 实现了基本的开发 UX ，包括语音通话、短信、浏览网页、音乐和视频播放、图片查看、连接管理等。
SDK 1.1 beta—— 针对 MeeGo 核心 OS 和支持 UX的 SDK 将在 MeeGo都柏林高峰会议之前发布
Satisfaction
Listen from the project creators/developers– Nick Sears. Co‐founder of Android– Steve Horowitz. Engineering Director– Dam Morrill. Developer– Peisun Wu. Engineering Project Manager– Erick Tseng. Project Manager– Iliyan Malchev. Engineer– Mike Cleron. Software Manager– Per Gustafsson. Graphics Designer.– etc…
http://www.youtube.com/watch?v=6rYozIZOgDk
Why Android ?
What is Open Handset Alliance?
A commitment to openness, a shared vision for the future, and concrete plans to make the vision a reality.
Welcome to the Open Handset Alliance™, a group of 71 technology and mobile companies who have come together to accelerate innovation in mobile and offer consumers a richer, less expensive, and better mobile experience. Together we have developed Android™, the first complete, open, and free mobile platform.
We are committed to commercially deploy handsets and services using the Android Platform.
-- www.openhandsetalliance.com
Open Handset Alliance Members
Android’s Context: Mobile Market Players
Mobile Network Operators
Device Manufacturers
Software Vendors
Mobile network operators want to lock down their networks, controlling and metering traffic.
Device manufacturers want to differentiate themselves with features, reliability and price points.
Software vendors want complete access to the hardware to deliver cutting-edge applications.
Different Philosophy
Iphone was designed by marketers and implemented by engineers
Android was designed by engineers and polished by the marketers
Spirit of Android
Openness Always Connected Customizable
Always Connected WiFi and/or 3G
Always on From activation Google Gears
Google Services Search, Gmail, Gmap, Gtalk
Browser-Webkit Mobile Mashup
XML More target Suitable for small screen
LBS (Location Based Service)
Customizable Open Handset Alliance
47 Members Operators/Manufacturers
/Semiconductor/Commercialize/Software
Dev Phone Everyone can build Build from the source
Target Phone/Netbook/GPS Digital photo frame/Book reader
More and more big names 40+ in 2010 Domestic Phone MTK, Huawei
Challenge for Android
Lack of Android developers Fragmentation Better user expectation Strong rivalries
Lack of Android developers
Fragmentation
Better User Expectation
Opportunity
Socialized apps and Mashups Location based service Mobile Widget
Google Mobile Ads
Success Stories
Idea
BumpTop – May 2010
Been Acquired by Google
Did Apple Buy imsense for HDR(£342,000 )?
Do it yourself
Plan Idea Team Development Market Service
Key to success
Content Time to Market User happiness
Take your first step
Hello Android!
