Qi Junying (Joyce)
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Transcript of Qi Junying (Joyce)
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Qi Junying (Joyce)
Lei Yiqian(Leah)
Shi Zhouting (Joanna)Zhao Yijin(Joyce)
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In 1983, Marble Slab Creamery was open in Houston. In 1986, Marble Slab Creamery became the first ice cream to use a frozen granite slab to blend mix-in toppings into the ice cream.
The Design.
The Slogan.
History
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People around the world like to eat ice cream. The Chinese are curious about the new things.
Two competitors. The Marble Slab Creamery should choose the appropriate entry strategies.
Future Outlook in China
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Haagen-DazsBuilt in 1921
900 shops
50 countries
High-grade fresh
High-price
High-quality
Competitors
Built in 1940
8000shops
25 countries
Soft ice cream
Product Pricing Franchise
Dairy Queen
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19.8%
72.1%
8.1%
The age structure of China
0-14 years
15-65 years
65 years and over
The total population is 1.4 billionGrowing rate: 0.494% per year
Demographics
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Government type: communist state
Capital: Beijing
Roads: 3,583,715 km
Railways: 77,834 km
Airports: 502
Government
Physical Infrastructure
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GDP Growth Rate: 9.1%
The per capita GDP: $6,600
Labor force: 813.5 million
Economics
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CulturePeoples’ customs
Culture’s changes
Economics affect the culture
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Russia
Advantages Economic: GDP: $2.11 trillion (2009 est.) Country comparison to the world: 8 Ice Cream Industry: Production: First half of 2010: 20.439 million tons. Consumption: Compared to 2008, it increased 25% in
2010
Competitive Nation
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Disadvantages Government: Encourages Russian to eat and support the domestic food
industry.
Market environment: Cutthroat competition.
Traditional Concept: Foreign food usually adds chemicals that may be harmful to healthy.
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Advantage Economic: GDP per capital: $32,700 in 2009 Success of foreign franchise: Haggen Dazs, Wall’s, and
Cold Stone Creamery.
Japan
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Disadvantages
Consumers: Fewer youngsters and more aging of population
Operating Costs: High
Currency: Floating exchange rate
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Choose a suitable sponsor company Such as: media companies. Special offer price “Buy ten get one free” High quality service and standardization of store design
Short-term Assessments
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Select the leading city Subordinate cities Invested in a huge innovation Innovation in material resources every year Pitching-in the other retail channels Airport
Long-term Assessments
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China is an emerging market Policy: Bring in and going out China’s production are gradually
appearing and increasing. Marble Slab Creamery will have a bright
future in China.
Conclusion