,QGLD¶V/DUJHVW0HGLD&RQJORPHUDWH · 2013-06-19 · Tim We are the pioneers of managed marketplace...
Transcript of ,QGLD¶V/DUJHVW0HGLD&RQJORPHUDWH · 2013-06-19 · Tim We are the pioneers of managed marketplace...
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Media as an
internet business
Bennett, Coleman & Co. Ltd. (BCCL)
India’s Largest Media Conglomerate
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Times Internet - Business diversity eCommerce, Content, Entertainment
Classifieds
Marketplaces
Entertainment
Platforms
MVAS / Mobile
2
BCCL Brands TIL Brands Partner Brands
Transactional
/ Marketplace
Content
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Tim
We are the pioneers of managed marketplace
– Over 6.3 million unique visitors per month
– Listing of over 12 million items
– Over 1500 SME suppliers across categories
– Integrated Workflow, Storefront, Supply Chain and Vendor Panels, CRM, Warehouse, Logistics
– Over 12 years of experience in Indian online ecommerce
– Multi media presence: Also, advertise through Print (Readers Offers)
eCommerce: Indiatimes Shopping
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Audience First
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Content consumption
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AD delivery
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Volume & Diversity
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Personalize
Segmented Content
Location-based Content Delivery
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Human decisions
Biased
Person-dependent
Inconsistent
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Top articles
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Realtime Unique visitors
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Segment by category
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Week-wise comparison
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Heat maps
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consumption analysis
Fans Flybys Occasionals Regulars Loyals
3-5 times a week
Once a Month
2-3 times a month
1-2 times a week
More than 5 times a week
2.2 8.0 20.1 52.6 158.8
2.2 3.5 3.8 4.1 4.8
Pageviews per user
Pageviews per visit
Frequency of Visit
with number of
days visited in a calendar month
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g Audience and Engagement: How big?
1,000,000,000 page views
350,000,000 clicks
unique visitors 45,000,000
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Web Data Custom segments
Metrics Dimensions
Google Analytics
Offline Data Data warehouse
Business Intelligence
Market Research Comscore
Effective Measures
Consumption e-Commerce
Local News
Entertainment
Visitor Behavior Page navigations
Content navigations In-page analysis
Mouse flow
Social Engagement Social reach Profile data
Medium Analysis
big
data
How much?
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How fast?
Predictive abilities
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Prioritization
Smarter content
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Visitor Movement Analysis
Real-time Content Management
A Measure of Author Performance
Smarter content
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64-Timberal Segmentation
Collaborative Filtering
Attribute Analysis
recommendations
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recommendations
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Social graphs
Social Wall
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Sites visited
Articles read
Photos viewed
Videos watched
Comments made
Recommendations given
Opinions aired
rewards
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Machines alone won’t cut it
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Give advertisers usable data
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Give advertisers usable data
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Make data more accessible
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opportunity
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Thank you!
Gautam Sinha COO & CTO, Times In te rne t
Emai l : gau tam.s inha@ind ia t imes .co . in