PROBLEM SOLVING

DECLINING BRAND IMAGE OF MY ENGINEERING COLLEGE

INTRODUCTIONProblem solving is:• a systematic process which• defines a problematic situation (where there is a gap

between actual and expected or the situation is vague, or there is something that is unsatisfactory) and identifies the problem as an opportunity

• for which a resolution or solution is needed to be implemented by an individual or group

• and which finally, and crucially should be worth while solving.

Examples of common problems can be found in

all areas of our work like:• Conflict between teams or team members• Customer issues with the service or product produced• Processes that don’t work properly and you don’t know

why• Making cost savings• Finding new customers• Launching a new service

Common problems

PROBLEM DEFINITION

• Reduced placement rate.• Reduced average package of placed students.• Poor infrastructure in terms of hostel and playing

facilities.• Unattractive faculty profile.• Large batch size.• Labs with obsolete technology equipment and

machines.• No scholarship for meritorious students• Location – very far from the main city.

RECONFIRMING THE MISSION

• Several factors together have contributed for lowered rank.

• Online sites are a proof • MISSION: Improve the overall brand image of

the college.

ANALYTICAL TOOLS USED

FLOW CHARTA flowchart is a type of diagram that represents an algorithm, workflow or process, showing the steps as boxes of various kinds, and their order

by connecting them with arrows.

PARETO DIAGRAMIt is a type of chart that contains both bars and a

line graph, where individual values are represented in descending order by bars, and

the cumulative total is represented by the line.

CAUSE AND EFFECT DIAGRAMAre causal diagrams created by Kaoru Ishikawa (1968) that show the causes of a specific event.

DECISION TREES A decision tree is a branching graph or model of decisions and their possible consequences, including chance event outcomes, resource

costs, and utility.

TOOLS

POSSIBLE SOLUTIONS

• Pre placement session for the students to develop their technical, analytical and aptitude skills.

• The CRC must be pro active in pitching the companies and also must communicate the expectations of the company to the students.

• Recruitment of faculty members with good industry background.

• More facilities in terms of sports infrastructure, transportation facilities and night canteen.

• A marketing campaign at the time of admission process.

• Scholarship for meritorious students.• More industry exposure to students throughout their

course by organizing various industry visits, lectures and seminars by experts.

• A better and updated labs as per latest requirements.• A foreign exchange programme could help a lot.• National level cultural and sports fest would add to

the cause.

POSSIBLE SOLUTIONS (Contd.)

LESSONS LEARNED• Tools like Pareto Charts help us to identify the

causes which affects the process the most.• Brainstorming and nominal group techniques helps

us to generate a lot of possible solutions for any given problem.

• Apart from academics there are lot of areas which affects the image of a college.

• Problem Solving is an organized way to identify the problems and finding suitable solutions to eliminate them.

THANK YOU