Q&A Webinar for Analyst Relations Professionals

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. www.yankeegroup.com

Yankee Group Q&A:

Analyst Relations Professionals

Emily Nagle GreenPresident and CEO

March 26, 2009

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. March 26, 2009AR Q&A with Emily Green

Agenda

• Q1 Research Highlights

• Our Influence

• Product Updates

• Q&A


Q1 Research Highlights

• Framework reports for 2009 now available!• Six visionary reports probing Anywhere framework questions

• Most read research in Q1

• Our data is in demand

2/9/2009Transforming Service Providers into Anywhere ProvidersPhilip Marshall

1/30/2009Introducing Anywhere ITZeus Kerravala

12/31/2008Fiber to the World: A State of the Union Report on FTTHBenoît Felten

1/27/2009Getting the Anywhere NetCarl Howe

12/11/2008It's the Economy, Stupid: Yankee Group's 2009 PredictionsDavid Vorhaus

1/6/2009Thinking Beyond Flat-Rate and Stovepiped Business ModelsArindam Banerjee

Publish DateTitleAuthor

Link Data: Europe Mobile Carrier Monitor, December 2008

Link Data: North America Mobile Forecast, December 2008

Link Data: North America Mobile Carrier Monitor, December 2008

Link Data: Global Mobile Forecast, December 2008

Topline Data Forecast, December 2008


Introducing Anywhere ITby Zeus Kerravala

Anywhere IT will be the most

significant transformation in the

history of enterprise IT

IT impact:• The network becomes a significant

point of differentiation

• Application development transforms

• Functional support shifts to end-user communities

• Interfacing with Anywhere IT evolves beyond the keyboard

Anywhere IT will drive $4 trillion

market worldwide by 2016


The Many Roads to Anywhereby Camille Mendler and Dianne Northfield

There is no single road to

Anywhere, but the key to

evolution is a country’s ability to

adapt, collaborate and innovate as

market needs evolve

• Anywhere global connectivity at risk for U.S., South Africa, China and India

• Anywhere Global Framework guides our investigations in regional variation in transformation

• Pinpoints countries to watch and those at risk

Anywhere’s motive ingredients


Global 2009 CAPEX Forecast by Brian Partridge and David Vorhaus

Global telecommunications CAPEX will decline 4% despite projected revenue growth

• Carriers showing caution

• CAPEX will be flat through 2010, creating challenges for vendors

• Regional variations — growth in India and China offset overall global downturn

16.50%11.5%Asia Pacific

15.20%-5.1%Latin America

12.60%-10.9%EMEA

14.00%-7.3%North America

14.10%-4.2%Global

2009 CAPEX as % of Revenue

2009 CAPEX % ChangeRegion


Agenda


• Our Influence

• Product Updates

• Q&A


Highly Visible in Broadband Discussions

• Open letter to President Obama: “We Need Anywhere for America!”

• Thought leadership on broadband policies via new reports, blogs and podcasts

• Feedback from Michael Copps, the acting Commissioner of the FCC

• Stimulus bill incorporated our rural funding suggestion

• Analysts quoted heavily in media


Stimulus Package Resources

Read our research and blogs• Type “stimulus” into search

Join our April 28 webinar• “Broadband Regulation and the Global

Economy” led by Dianne Northfield and Vince Vittore

Popular strategy session topic• Global broadband stimulus overview• Broadband usage and adoption• Vendor road map to serving rural markets

Consider a custom project• Track money flow to specific technologies• Assess competition• Plan scenarios and forecasts• Prioritize markets

U.S. broadband stimulus resources


Yankee Group in the News

“Delaying the DTV transition was a mistake.” – Emily Green, Fast Company

“Anywhere IT will transform how enterprises operate, creating a more consumer-like experience for the worker.” – Zeus Kerravala, ChannelWeb

“We’re in a climate where no ship is safe and carriers are battening down the hatches for the tumultuous times ahead.” – Josh Holbrook, Network World


Yankee Group “Anywhere” Book

• A global business publisher has asked us for a book on Anywhere

• The working title: The Power of Anywhere: How Businesses Can Profit from the Emergence of Ubiquitous Connectivity

• Executive and background interviews occurring over next 1-2 months

• Publication date: January 2010


Introducing 4G World

4G World September 15-18, Chicago, IL

WiMAX World September 15-18, Chicago, IL

Mobile Internet WorldSeptember 17-18, Chicago, IL

• In 2008, our events were attended by more than 15,000 people, with more than 500 sponsors, and received more than 12 million impressions through marketing programs

• Launching 4G World this fall• First conference and expo covering the entire landscape of next-

generation mobile networks, including Anywhere Internet access, mobile content, applications and transactions

• Co-located with WiMAX World and Mobile Internet World


Agenda


• Our Influence

• Product Updates

• Q&A


Market Adoption Monitors & Forecasts are Growing

Shows the state of the market players and forecasts end-user demands related to the Anywhereglobal connectivity revolution:

�Determine where to invest

�Define market segments

�Predict growth � Worldwide and regional views, plus 55 country-specific views

� More than 430 unique metrics forecasted, updated quarterly

� More than 1 million data points

� More than 110 companies monitored

� Historical data and 5-year projections


New Continuous Methodology for Surveys

Surveys identify attitudes, motivations

and future preferences toward

Anywhere connectivity services,

digital media and applications

� Monthly insights help clients plan for investments, product launches and marketing campaigns

Consumer Survey Probes 17,400 consumers in North America

Enterprise Survey Probes 4,800 workers and 5,700 IT/line-of-business managers in U.S.


Agenda


• Our Influence

• Product Updates

• Q&A


Thank you

Continue the discussion

• Contact me at [email protected]

• Read my blog at http://blogs.yankeegroup.com/author/egreen/

Upcoming LiveWebinar Series

• April 28 - Broadband Regulation and the Global Economy

• May 27 - The Workforce of Tomorrow

Upcoming Analyst Relations Q&A Series

• June 17 & September 9

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