Q&A: on Search Engine Optimization: TechExpo Presentation

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Q&A on Search Engine OptimizationBuilding High-Quality Natural Traffic to Your Website.

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Q&A: Search Engine OptimizationWhat is It & Why Should I Care About It?

Q: What is Search Engine Optimization (SEO)?A: The art & science of improving your website’s ranking in

the natural or organic listings of the major search engines.

Q: How Does it Help My Business?A: People use Search Engines much like they use the Yellow

Pages… but with one BIG difference:The order in which businesses are listed is based on their Relevancy to each searcher’s particular query or question.People seldom get past the first page of listings, so if your business isn’t on the first page, you lose qualified traffic from potential customers.


Q&A: Search Engine OptimizationWhat’s the difference between an Organic & Paid Listing?


Q&A: Search Engine Optimization

Q: What do I learn from an SEO Best Practices Audit?

A: At a minimum, this detailed initiative should give you visibility into exactly how well your site is aligned to SEO Best Practices & processes.

Metrics: visitors, top keywords, entry pages, etc.URL’s: what pages are top referring sites linking to. Search Engines: top keywords, number of pages indexed & un-indexed, backlinks, where we stand vs. competitors.Usability: navigation, broken links, browser view. Structure: site design, page loading times, layout, etc.Content: copy, meta tags, html validation, error pages.Keyword Research: optimum keyword and key phrases Competitive Analysis: sites with high search rankings.



Q: What does a Strategic SEO Plan entail?

A: Building off the Best Practices Site Audit, your Site’s SEO Strategic Plan should detail specific actions for:

Index Coverage: How we will achieve index inclusion in the different search engines: site submission, sitemaps, robot indexing activity, indexing of dynamic content, etc.Content Optimization: Specific recommendations on content to ensure search engines will assess the page as being highly relevant to a particular search term. Link-Building: How to develop natural links via quality content, inbound-only links, directory listings with links, creating your own external links, & through PR.Site Architecture: Specific recommendations on how to ensure a search engine friendly site.



Q: What Ongoing SEO Activities should you typically undertake each month to improve a site’s ranking in the key search engines?

A: Specific actions to improve a sites ranking for the approved, targeted keywords typically include:

Index Coverage: Site submission, sitemaps, robot indexing, dynamic content indexing. Domain strategy.Content Optimization: Ensure search engines assess page content ‘highly relevant’ to targeted search terms. Link-Building: Build inbound links from quality sites.Site Architecture: Implement technical changes.Performance Monitoring: Track key metrics. Prepare & analyze reports. Provide specific plans to address shortfalls & capitalize on opportunity.



Q: What does a Monthly SEO Ranking Results & Performance Improvement Plan typically cover?

A: On a monthly basis you need to analyze what’s working and what’s not. Based on the specific ranking results for your targeted keywords and key phrases you can prioritize specific actions to drive qualified traffic to your website, address any competitive in-roads and/or attack new opportunities.

Each week, your agency should monitor your site’s ranking for your specific, targeted keywords & track improvements or drop-offs in your keyword rank (vs. previous period and year/year basis).Monthly or quarterly, report your individual Keyword Rankings as well as related SEO and Web Marketing results.


Q&A Search Engine OptimizationDelivering Top Web Rankings, so Our Clients Get More Customers.

Quenzel & Associates SEO Clients

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1. Agency conducts Q&A SEO Best Practices Audit™ of Site.

2. Agency Develops Strategic SEO Plan for Site.

4. Agency Presents Monthly Search Engine Rankings & Improvement Ideas

Performance Improvements Ideas

Performance Reporting

Site Metrics Rankings

Performance Monitoring

Site Metrics Keyword Rank

3. Agency Implements Site Improvements Each Month.

Expand Index Coverage

On-Page Optimization

Copy/Content Technical

Build Quality Inbound Links

Quality Sites Directories

Measurable Increases in Clients Website Rankings.

Q: Why Do Q&A Clients Get More Customers?A: Quenzel & Associates 4-Step Process to Higher Rankings.


Q: How Can I Get Higher Search Engine Rankings?A: Hire Quenzel & Associates for Your Web Marketing.

6-Month Action Plan:

Month 1: SEO AuditMonth 2: Strategic SEO Plan Month 3: Site Optimization - Index• Focus - Index Coverage• Monitor Results & Monthly Report• Implement Identified ImprovementsMonth 4: Site Optimization - Content• Focus – Content• Monitor Results & Monthly Report• Implement Identified ImprovementsMonth 5 – Site Optimization: On-Page• Focus – On-Page Optimization• Monitor Results & Monthly Report• Implement Identified ImprovementsMonth 6 - Site Optimization: Links• Focus – Link Building• Monitor Results & Monthly Report• Implement Identified Improvements

3-Month Action Plan:Month 1 – SEO Audit & Strategic Plan:

Month 2: Index & Content Optimized• Focus - Index Coverage• Focus – Content• Monitor Results & Monthly Report• Implement Identified Improvements

Month 3: On-Page & Link Optimization• Focus – On-Page Optimization• Focus – Link Building• Monitor Results & Monthly Report• Implement Identified Improvements


Thank You.

Q&A: on Search Engine Optimization: TechExpo Presentation

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Transcript of Q&A: on Search Engine Optimization: TechExpo Presentation