How did you attract/address your audience?

I produced a questionnaire to help me answer how I attracted my audience. I handed these questionnaires out to people in the age group my magazine is aimed at to see their opinions on what attracts them to my magazine.

The gender of the people filling out my questionnaire

Gender

FemaleMale

5/7

2/7

The choice of clothes

Yes No Not sure0123456

Do you like what the artists are wearing?

To attract my audience I chose clothes that my target audience would like such as crop tops, skirts and heels.

5/7 people that filled out my survey, said that they did like the clothes. The person that said she did not like the clothes was not part of my target group as she is not interested in mainstream music or popular clothes. The person that said they wasn’t sure about whether they liked the clothes was a boy and in this issue there was only girls clothes. Overall I think I did well attracting my target audience with the use of popular clothes.

My colour schemeTo attract my audience I tried to use a colour scheme that they would find appealing. I was going to use pink but this is not a colour that boys would like so I changed it to purple. I think this worked as one boy in my questionnaire said he liked the purple so it attracted him. Also to try and make it look less childlike I used some black and kept with the colour scheme.

Nobody that filled out my questionnaire said that they didn’t like the colour scheme of my magazine. One person said that it was okay and could be better if in another issue it was less girly. Apart from that everyone said that they liked it. 3/7 people said that they liked it because the colours didn’t look too childish together.4/7 people also said that the colours went well together. So I think my colour scheme did well to attract my target audience.

Yes Could be improved

0

1

2

3

4

5

6

7Does my magazine look pro-

fessional?

Series 1

To attract my audience I tried to make my magazine look as realistic as possible. To do this I followed conventions closely and used Photoshop to edit it as real magazines are edited a lot.

All apart from one said that my magazine looked professional. Nobody said that it didn’t look professional but one person said that it could be improved a bit to look even more professional. From these results I think I did manage to attract the audience with my magazine looking realistic.

AgeTo see if I was successfully attracting the right audience I asked them what age they thought my product is aimed at.

The youngest age any one said was 15 and the eldest was early 20s. These results support that the choices I made for my product where successful in attracting the right age such as the style of my magazine, the colour scheme, the layout etc. did actually attract the age group I planned on. One person did say that my product could attract people in their early 20s because the artists featured in my magazine are popular with people up to this age and maybe even higher.

GenderAnother question I asked in order to know if I had attracted the correct audience is whether they think the magazine is aimed at boys or girls.

Females Could be both02468

What gender do you think this magazine

is aimed at

My product was aimed mainly at females but I was trying to attract some males by making the colourscheme less girly than pink would have made it. 6/7 people said they thought it was mainly aimed at girls and one person, who is a boy themselves, said it could be for both as males are also interested in the artists that I included

Would you buy my product?

NoYesMaybe

3/7

1/7

3/7

Over all I think my product did attract my audience well. 3/7 said they would purchase my magazine, and 3/7 said they might. So 6/7 people could possible buy my ,magazine and the 1 person that definitely wouldn’t is not part of my target audience so it is okay that she wouldn’t buy it.