How did you attract/address your

product?

MastheadI attracted my audience with my masthead by using a font that looked professional, and was bold. I wanted my front cover to look like it warranted the premium price of the magazine. I used the colour black because it is bold, and stands out against the background, contrary to other music magazines, whose mastheads blend in or are completely covered by the main image. I could not afford to do that because my magazine is new to the market, and is not an esteemed and recognisable brand.

Main ImageThe main image of my front cover uses direct address, which will draw anybody looking at the image to the magazine. The image also uses props, which make the image more interesting.

I addressed the audience in the way it was planned in the publication plan “Informal language, to make the reader comfortable, as if they are with friends when reading the magazine.”

Language