Q4 - IR Website Best Practices - Jan., 14, 2010 Webinar
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IR Website Best Practices Session 2 – January 14, 2010 Presented by Catherine Crofton Vice President, Sales & Marketing
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In this presentation Catherine Crofton, VP Sales & Marketing at Q4 Web Systems, discusses how to build investor confidence through effective online communications. She also discussed the impact of using social media for Investor Relations (IR) and provided some great examples of best practices from the world’s leading organizations as well as innovative small cap companies.
Transcript of Q4 - IR Website Best Practices - Jan., 14, 2010 Webinar
IR Website Best PracticesSession 2 – January 14, 2010
Presented by Catherine Crofton
Vice President, Sales & Marketing
Q4 Web Systems – Introduction
Web platform to manage IR websites
and communications
Complete CMS control with
workflow and collaboration
Customizable best practice
templates & implementation
Automated news posting and
dissemination
Detailed website records and audit trail
Social media and XBRL integration
Methodology
CICA Corporate Reporting Awards experience
Investis Quarterly
IR Global Ranking
UK IR Society
IR Magazine Awards
http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx
Link for previous IR Website Best Practice presentation:
“Never invest in a company that
you don‟t understand”
Warren Buffet
Top Improvements for 2010:
1. Provide immediate entry points to all users√
2. Provide a company snapshot (industry)
3. Detail market opportunity √
4. Communicate a clear strategy
5. Emphasize why leadership is suited to execute strategy √
6. Summarize „Why Invest?‟ proposition √
7. Use technology to engage & increase accessibility
8. Broaden reach, increase accessibility & protect shareholder
value via social media
√ These items have been covered in greater detail in our previous presentation:
http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx
Provide immediate entry points
to key content for all users
Consider relationship to all audiences
1. Potential investor
2. New investor
3. Longer term investor
http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx
IR Index Page
http://www.danskebank.com/EN-UK/IR/Pages/investor-relations.aspx
Provide a snapshot of your
company
At-a-Glance
http://www.bce.ca/en/investors/investmentoverview/investingbce/
At-a-Glance
https://www.credit-suisse.com/who_we_are/en/at_a_glance.jsp
At-a-Glance
http://www.shell.com/home/content/investor/shell_at_a_glance/
At-a-Glance
http://www.matrikon.com/corporate/investors/corporateinfo/index.aspx
Fact Sheet
http://www.basf.com/group/corporate/en/function/conversions:/publish/content/investor-relations/images/BASF_Factsheet_Q3_2009.pdf
Detail your Market Opportunity
Market Opportunity
http://www.potashcorp.com/investor_relations/industry_overview/2008/our_business/global_development/
Communicate a Clear Strategy
Strategy
http://www.basf.com/group/corporate/en/investor-relations/strategy/index
Strategy
http://www.basf.com/group/corporate/en/investor-relations/strategy/cost-of-capital/index
Strategy
http://www.basf.com/group/corporate/en/function/conversions:/publish/content/investor-relations/news-
publications/images/BASF_Factbook_Strategy.pdf
Strategy
http://www.basf.com/group/corporate/en/investor-relations/strategy/cost-of-capital/profitable-growth/index
Strategy
https://www.credit-suisse.com/who_we_are/en/strategy.jsp
Strategy
http://www.shell.com/home/content/aboutshell/our_strategy/dir_our_strategy.html
Strategy
http://www.shell.com/home/content/aboutshell/our_strategy/update_2009/update_2009/
Scenarios – how we adjust our strategy
http://www-static.shell.com/static/public/downloads/brochures/corporate_pkg/scenarios/shell_energy_scenarios_2050.pdf
Strategy
http://www.imperial-tobacco.com/index.asp?page=50
Strategy
http://www.imperial-tobacco.com/index.asp?page=50
Strategy
http://production.investis.com/laird/about/strategy/
Emphasize why leadership is
suited to execute strategy
Leadership – Communicating Board Skills
http://www.nexeninc.com/Governance/Board/Board_Bios.asp
Summarize your
„Why Invest?‟ proposition
Why Invest?
http://www.potashcorp.com/investor_relations/why_invest/six_keys/
Why Invest?
Use technology to engage &
increase accessibility
Customization – IR Index Page
http://www.eni.com/en_IT/investor-relation/investor_landing_struttura.shtml
IR Index Page
http://www.eni.com/en_IT/investor-relation/investor_landing_struttura.shtml
Customization – 'My Page'
http://www.aviva.com/index.asp?pageid=3
Investor Surveys
http://basf.surveyworkshop.de/index.php?m=survey&id=60&t=4
Interactive online annual reports
http://www.envisionreports.com/enerplus/2009/25ma09048/index.html?voting=true
Sorting & filtering
http://www.adidas-group.com/en/investorrelations/events/default.aspx
Multi-media Q-Reports
http://www.cameco.com/investors/financial_reporting/quarterly_reports/2009_q3
Interactive Financials
http://ri.embraer.com.br/Embraer/PlanDinamicas.aspx?ln=en
Social Media
Broaden reach, increase accessibility &
protect shareholder value
Twitter use for IR - by Sector
See full report:
http://www.q4blog.com/2009/11/18/report-reveals-175-increase-in-adoption-of-twitter-for-investor-relations-during-q3/
More issuers integrating social media
http://ri.embraer.com.br/Embraer/Show.aspx?id_canal=/BeJwfoNTmJjiSdRbjMMcQ
More issuers integrating social media
http://www22.verizon.com/socialmedia
More issuers integrating social media
http://www.att.com/gen/press-room?pid=5000
TVI Pacific - Small Cap Social Media ROI
Objective
Increase web traffic
Improve liquidity
Increase share price
35 % institutional target
Tactics
Website redesign
YouTube
Flickr
Connect with us:http://www.tvipacific.com/Investors/Investor-Connect/default.aspx
Results
Website visits up from 100/mth to 4,000/mth
Social channels
Twitter 78 followers
Flickr 1331 photos viewed
YouTube 603 views
Slideshare 625 views (440 on slideshare, 185 embeds on TVI site)
Average daily trading increase of 55%
Share price $0.06 before launch to $0.11 today
Read more about this on our blog:
http://www.q4blog.com/2010/01/11/tvi-pacific-shares-roi-of-using-social-media-for-ir/#more-1536
Proactive vs. Reactive use of Social Media
Proactive
Early on Twitter,
YouTube and
SlideShare
Front run issues with
activists
Shapes the discussion
Mitigates value
erosion
Reactive
Late adopter
Activist shaping truth
online and impacting
media
Stock value eroded
Moved aggressively to
execute on social
media
Still working through
issues
Thank you!
Contact:
Catherine Crofton
1-877-426-7829 ext. 225
http://twitter.com/CCrofton
www.q4blog.com
http://twitter.com/q4websystems
