What Kind of Media Institution Might Distribute Your Media

Product and Why?

There are many different media institutions and they all have their own style and certain types of magazines that they each distribute.

I looked at a variety of different institutions to help me chose which one I thought would be best to distribute my music magazine.

The institutions that I looked at were:

• IPC

• Bauer

• Future

• Emap

The one that I finally decided suited my magazine best was Bauer Media company.

Bauer MediaBauer Media is a division of the Bauer Media Group, Europe’s largest

privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as

online, TV and radio stations. Bauer Media owns more than eighty media brands which cover a wide range of

genres. These include heat, GRAZIA, Closer, MCN, FHM, Parkers, MATCH, Magic 105.4, Kiss 100, Kerrang and Q.

Within the different brands that Bauer media owns there are many music related magazines and radio stations. Therefore I thought my music

magazine would fit in best with Bauer.