MEDIA

STUDIES:

MAIN TASK.Question 3: What kind of media institution might distribute your media product and why?

By Adam Bath

• Immediate media would be a good institution to publish my magazine.

• I say this, because they have experience of publishing magazines aimed at my magazine’s target audience

• The magazines that they publish for this target audience include:

• Top of the Pops

• CBeebies Weekly

• Doctor Who Adventure

• Horrible Histories

• These magazines link into my magazine’s target audience, because they are aimed at the children’s market

• As a result, it would fit in well with this collection and as it is a renowned publisher that produced these well known magazines, it will possibly add to more people purchasing the magazine

IMMEDIATE MEDIA.

• IPC Media would not be suitable for my music magazine

• This would be because of the target age range that these magazines are aimed at

• The vast majority of the magazines on the left, which are the magazines published by IPC Media, are aimed at young to mature adults:

• Nuts

• NME

• Woman’s Weekly

• This example of magazines show why they would not suit in with my music magazine which is aimed at pre-teens, to teenagers.

• Therefore, my music magazine would not fit in with IPC Media’s portfolio.

IPC MEDIA.

• Haymarket would not be a suitable publisher for my music magazine• This is because of the genre of magazines that they are aimed towards. These magazines are

mainly motoring/business based:• Autosport• F1 Racing• Asian Investor

• The predicted target age range for this publisher would probably be male adults, and as a result, my magazine would not fit in with the target audience as well as age range

Haymarket.

• I think these publishers would market a product by advertising on children’s TV channels, during programmes which my target gender would be interested in

• By doing this, people will be more likely to purchase my magazine, because their parents may be watching it with them

MARKETING