Q3 what kind of media institution might distribute
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Transcript of Q3 what kind of media institution might distribute
Q3 WHAT KIND OF MEDIA
INSTITUTION MIGHT DISTRIBUTE
YOUR MEDIA PRODUCT AND
WHY?
IPC Media
Selling over 350 million copies per year
IPC groups titles its groups in different sections and therefore offers a huge variety from entertainment to women’s lifestyle.
IPC Media owns NME which is one of the most famous music magazines.
Bauer Media group
A German company based in Hamburg
The company operates in 15 countries
The music magazines provided by Bauer are
Kerrang Mojo Q
Bauer Media group advantages
I personally would choose Bauer Media Group as they have massive success as they operate in 15 countries world wide.
Another reason is my connection to the German company as my origin is German.
They sell rock magazines already and are very famous.
Bauer Media Group disadvantages
A disadvantage is that all the music magazines owned by Bauer are advertised as men’s magazines. That makes the company look sexist and male focused. My magazine is supposed to look open minded and available to everyone.