Q2

How effective is the combination

of your main product and ancillary

task?

•Main product: Thriller theatrical trailer

•Ancillary texts: Film poster & film magazine front cover

I felt that the combination of my main product and ancillary tasks was effective considering the amount of research and planning that was put into those tasks, which allowed me to construct a unique conventional brand image for my film and showed clearly for the audience identify that both the ancillary tasks (film poster & magazine cover) and main product (trailer) is used as an advertising construction use together to support my film’s image and appeal to the target audience. Using my research, I tried to ensure that all of my conventions in both of my main product and ancillary tasks would tie in with the theme and genre of the film and impulse the audience that the overall film is worth seeing.

Before I started constructing my main product and ancillary task I broken up and divided into different elements that helped me created a brand image for my film:

• Colour scheme (red, black, white and grey)– I was focused on applying the similar colour scheme to symbolise the theme and genre of my film into my main product and ancillary tasks, so both could represent and distinctively show my audience that the film poster and magazine cover is from the same film, therefore it would reinforce the film’s image and a have a strong collaboration together.

• Characters – I already knew that I wanted to include just the protagonist and antagonist for the magazine cover and film poster as the main focus and I had difficulties on how I could display my film’s image using those character because I didn’t want both of my film poster and magazine cover to look identical so I had to redraft use a different type of image(link shows why I redrafted my magazine cover http://www.slideshare.net/YouWouldThankMeLater/planning-my-film-poster-and-magazine-cover-10592500?player=js) . However, I made sure that wasn’t too different from each other and still be able to recognise the link towards my film so I intentional made the antagonist have a dark and mysterious influence to make the character iconic and discrete from the other character.

• Fonts – most of the fonts are different from each other on the magazine cover and film poster, and I reason why I decided to make it that way is because I noticed that most of the Empire issues doesn’t use the same film title font and use their own type of approach to the magazine cover instead, which seems to be more effective that way due to the fact that it matches and links with the layout, which makes it more appealing yet still able to maintain a recognisable connection to the film. Therefore, I applied the same concept to both of my film poster and magazine cover in order to appeal my target audience, as it would give out a more professional image.

• Design/brand – I used the same colour scheme towards both of my film poster and magazine cover regarding the fact I felt that I had enough variation between my font because I still wanted to maintain a memorable theme that the audience would be able to recognise when they see and didn’t want to confuse them

• Tagline – I had two different taglines but they both had the same theme because I had to ensure that it had a relation to my narrative of the film

Colour scheme: this is a crucial element for represent the genre and theme of my film which is important for me to use it to effectively all of my product. Due to the fact that my film is a hybrid genre of both supernatural and thriller I had to evenly display it on my ancillary tasks. On the film poster, I wanted to convey a supernatural atmosphere by creating mysterious and dark theme using black and white, and with the magazine cover I used it to show a thriller side my film by adding more colour to represent different meanings e.g. red – danger, blood, grey – ambiguous

Generally, I believe that the construction of these element help create an effective brand image in all of my product and able to advertise the film successfully by attracting my target audience. However, if I was able to obtain another chance for improve I would created a particular symbol like the Ghost Busters, so it can be easy for me to convey my film’s name efficiently and prevent any confusion for mistaking it another film.

Fonts – I made all of my text in

capitals to maximise the chance to grab the audiences’ awareness effectively. The font that I used for the magazine cover:•copperplate bold – the film title•Lithos Pro bold – tagline

•Trebuchet MS – for the cover lines and features•Impact – the ‘plus!’ sign

The font I used for the film poster:•Zapfino – film title

•copperplate bold – industry info•Felix Titling - tagline

Design/brand: The features and cover line that I used were films that will be realise in the late 2011 and early 2012, and the reason why I wanted it to feature on my magazine because it would help me give out more professional image , which makes it seems like an official empire, as a result it will help me attract the viewer effectively. However I did add an original cover line that featured behind the scenes of my film

Tagline: I used different taglines on the

ancillary tasks for a different purpose e.g. film poster – emphasis the realise date, magazine cover – hint about the plot. I also ensure that they both convey the similar message toward the narrative of my film

Characters: I used both the protagonist and antagonist as

the main focus in all my products because the narrative generally based around these characters which make them the USP of my film and I wanted to effective display the characters using Claude Levi-Strauss binary opposition theory on my magazine cover and film poster light/dark and good/evil

Good evil

Black and white

Same use of characters

Magazine cover Film poster