How effective is the combination of your main product and ancillary texts?

show how you have used coherence across 3 products and discuss how they work as a campaign

Rachael Lau

Q2

To be able to establish a house style, we chose to use constant dark clothing and cooler colour scheme to enforce the typical image of the rock genre. It was effective because by doing so it appealed to our ideal target audience who prefers these colours instead of bright, vibrant hues. We had also formed our own style of clothing style for the artist so that our audience could relate to and like it in our campaign. Throughout all our media product we always hid our artist’s face with some kind prop or makeup because it’s part of her iconography to portray the fact that our artist is gender fluid thus we took particular care in dressing her up in unisex clothing. Furthermore, on the digi-pack and poster we decided to use fonts that were not too masculine or feminine to convey this point across to our viewer and allow them to see a connection between our product. By doing this repeatedly in the 3 products, it makes it easier for the viewer to recognise that we are trying to pursue gender equality and allow both gender to enjoy rock music and be comfortable with watching our artist without feeling pressured to believe that rock music is only suitable for one gender. The use of polaroids acts as a symbol of remembrance in the music video therefore when its shown in the poster and digi-pack it helps to let the audience know that it’s part of the campaign and holds the meaning of foreshadowing events that will happen in the music video.