Q2 2016 - Q1 2017 NIELSEN NATIONAL …...Release of Nielsen Consumer and Media Insights Q2 2016 - Q1...
Transcript of Q2 2016 - Q1 2017 NIELSEN NATIONAL …...Release of Nielsen Consumer and Media Insights Q2 2016 - Q1...
NIELSENNATIONALREADERSHIPSURVEY
Q2 2016 - Q1 2017
Newspaper Toplines
Release of Nielsen Consumer and Media Insights
Q2 2016 - Q1 2017
ANNOTATIONS
If you have any questions regarding the Nielsen Consumer and Media Insights Survey
report, please contact your Account Manager or the Nielsen Media Helpdesk 0800 457
226.
FURTHER INFORMATION:
Please note that this information is subject to an embargo - the figures must not be
released into the public domain until midday on Thursday 22nd June 2017.
EMBARGO:
Wairarapa Times-Age
DELETED PUBLICATIONS:
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NIELSEN NATIONAL READERSHIP2
3894
11419
3974
11210
3974
11050
POPULATION POTENTIALS (000s)
(TOTAL 15+)
SAMPLE SIZE (15+)
AVERAGE ISSUE READERSHIP
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
4.9%4.5%4.4%
177166162NEWSPAPER A
HOW TO READ THIS DOCUMENT
This is the latest measurement period Q2 16 - Q1
17 (Apr 16 - Mar 16)
Previous readership release period
Year on Year comparison
This figure is the amount of people in New Zealand
over the age of 15.
It tells us that there were 3.6 million people aged
15+ years in New Zealand in the period Q2 16 - Q1 17
(Apr 16 - Mar 16)
This figure is the number of people
(162,000) over the age of 15 that
read a typical issue of Newpaper A
in the latest readership period Q2 16
- Q1 17 (Apr 16 - Mar 16).
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
DAILY NEWSPAPERS - METROPOLITAN
NEWSPAPER REPORT - NATIONAL
*Average Issue Readership is sometimes described as the number of people who read a "typical issue" within
the issue period. The average issue readership for newspapers is built using readership of days read over the
past week.
Weeky Coverage refers to all respondents that have read at least one issue of a newspaper in the last 7 days.
For more information on these definitions please contact Nielsen.
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Copyright © 2017 The Nielsen Company 3
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YEAR ON YEAR COMPARATIVESQ2 16 - Q1 17
NIELSEN NATIONAL READERSHIP4
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READERSHIP
NEWSPAPER REPORT - NATIONAL
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
11,21010,65310,733SAMPLE SIZE 15+
3,6863,6803,771POPULATION POTENTIALS (000s)
(TOTAL 15+):
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
11.2%11.5%11.3%
411423425
1.8%1.7%1.6%
656360
4.5%4.3%4.5%
166159168
4.3%4.3%4.3%
157157162
2.6%2.4%2.4%
958890
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - SUMMARY
31.8%31.2%30.7%
1,1731,1501,158
22.0%22.1%22.0%
809812828
Copyright © 2017 The Nielsen Company 5
THE NZ HERALD
WAIKATO TIMES
THE DOMINION POST
THE PRESS
OTAGO DAILY TIMES
ALL DAILIES
ALL METROPOLITANS
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NEWSPAPER REPORT - NATIONAL
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - SUMMARY
12.1%11.1%10.7%
444410403
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - SUMMARY (WEEKLY COVERAGE)
52.2%50.8%50.2%
1,9261,8691,894
38.6%38.4%38.2%
1,4241,4141,441
20.4%18.6%18.1%
751683684
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
3.3%2.9%3.0%
122107111
8.2%7.5%7.1%
303275268
8.4%8.7%8.9%
311320335
1.0%1.0%1.0%
393638
NIELSEN NATIONAL READERSHIP6
ALL REGIONAL DAILIES (INCLUDING WAIKATO TIMES)
ALL DAILIES (WEEKLY COVERAGE)
ALL METROPOLITANS (WEEKLY COVERAGE)
ALL REGIONAL DAILIES (INCL. WAIKATO TIMES
WEEKLY COVERAGE)
SUNDAY NEWS
SUNDAY STAR TIMES
HERALD ON SUNDAY
THE NATIONAL BUSINESS REVIEW
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NEWSPAPER REPORT - NATIONAL
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
FORTNIGHTLY NEWSPAPERS
0.7%0.9%0.7%
273325
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
MONTHLY NEWSPAPERS
0.9%0.8%0.8%
333030
0.6%0.7%0.7%
232725
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES
0.6%0.6%
2323
5.9%5.8%5.4%
217212202
8.1%8.1%7.6%
300299287
3.2%2.9%
117108
7.2%6.5%6.2%
265240233
7.2%6.7%6.7%
267247251
8.5%8.1%7.4%
313297281
Copyright © 2017 The Nielsen Company 7
OTAGO SOUTHLAND FARMER
CENTRAL DISTRICTS FARMER
WAIKATO TIMES FARMER
ADMIRE (NIM)
BITE (UNDUPLICATED)
CANVAS (UNDUPLICATED)
SPY (UNDUPLICATED)
SUNDAY (UNDUPLICATED)
THE BUSINESS (UNDUP)
TIMEOUT (UNDUPLICATED)
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NEWSPAPER REPORT - NATIONAL
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES
8.0%6.9%6.9%
296254261
6.7%6.7%6.2%
246245236
1.0%0.8%0.6%
373024
8.2%7.9%7.4%
301290280
8.9%8.3%8.0%
327305303
NIELSEN NATIONAL READERSHIP8
TRAVEL (UNDUPLICATED)
VIVA (UNDUPLICATED)
WAIKATO TIMES MOTORTIMES (UNDUPLICATED)
WEEKEND MAGAZINE (UNDUPLICATED)
YOUR WEEKEND (UNDUPLICATED)
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NEWSPAPER REPORT - NORTHERN
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
5,8655,6195,674SAMPLE SIZE 15+
2,0052,0032,063POPULATION POTENTIALS (000s)
(TOTAL 15+):
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
19.5%20.0%19.5%
392401402
3.2%3.2%2.9%
656360
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - SUMMARY
4.6%4.4%4.6%
918794
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
3.9%3.4%3.5%
796972
7.2%6.4%6.0%
144128125
Copyright © 2017 The Nielsen Company 9
THE NZ HERALD
WAIKATO TIMES
ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES)
SUNDAY NEWS
SUNDAY STAR TIMES
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NEWSPAPER REPORT - NORTHERN
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
14.6%14.8%15.0%
293297310
NIELSEN NATIONAL READERSHIP10
HERALD ON SUNDAY
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NEWSPAPER REPORT - CENTRAL
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
2,5682,3782,365SAMPLE SIZE 15+
801797809POPULATION POTENTIALS (000s)
(TOTAL 15+):
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
19.0%18.5%19.3%
153147156
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - SUMMARY
19.8%17.6%16.8%
159140136
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
2.2%2.6%3.3%
182027
10.0%9.6%9.4%
807676
Copyright © 2017 The Nielsen Company 11
THE DOMINION POST
ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES)
SUNDAY NEWS
SUNDAY STAR TIMES
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NEWSPAPER REPORT - SOUTHERN
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
2,7772,6562,694SAMPLE SIZE 15+
880880899POPULATION POTENTIALS (000s)
(TOTAL 15+):
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
17.9%17.8%18.0%
157157162
10.8%10.0%10.0%
958890
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - SUMMARY
14.8%13.6%12.6%
130120113
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
2.9%2.0%1.4%
251813
8.9%8.0%7.5%
797167
NIELSEN NATIONAL READERSHIP12
THE PRESS
OTAGO DAILY TIMES
ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES)
SUNDAY NEWS
SUNDAY STAR TIMES
2017 Q1 Newspaper Toplines external
NEWSPAPER REPORT - AUCKLAND
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
3,3013,1583,212SAMPLE SIZE 15+
1,1621,1541,198POPULATION POTENTIALS (000s)
(TOTAL 15+):
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
23.9%25.5%24.2%
278295290
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
4.3%3.9%3.9%
504547
8.5%8.2%7.7%
999592
17.1%18.9%18.6%
199218223
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
45.6%42.6%42.0%
530492504
Copyright © 2017 The Nielsen Company 13
THE NZ HERALD
SUNDAY NEWS
SUNDAY STAR TIMES
HERALD ON SUNDAY
FAIRFAX SUBURBAN GROUP (COMB AIR)
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NEWSPAPER REPORT - AUCKLAND
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
53.1%50.1%49.4%
617578592
4.1%2.6%2.2%
483026
2.0%2.3%1.9%
232723
7.2%5.4%5.3%
836263
3.6%3.5%4.0%
424047
7.0%6.6%6.4%
817677
8.6%9.7%9.1%
99112109
1.3%1.4%1.0%
151612
0.8%0.6%0.5%
1075
7.8%7.5%7.3%
918688
3.0%2.2%2.1%
352525
9.3%8.6%8.6%
10899104
NIELSEN NATIONAL READERSHIP14
FAIRFAX SUBURBAN GROUP (WC)
RODNEY TIMES
AUCKLAND CITY HARBOUR NEWS
CENTRAL LEADER
EAST & BAYS COURIER
EASTERN COURIER
MANUKAU COURIER
NORTH HARBOUR NEWS
NOR-WEST NEWS
NORTH SHORE TIMES
PAPAKURA COURIER
WESTERN LEADER
2017 Q1 Newspaper Toplines external
NEWSPAPER REPORT - NATIONAL
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
14.7%13.8%13.8%
543509521
17.1%16.2%16.2%
630595609
1.8%1.6%1.5%
675955
0.5%0.4%0.3%
201311
Copyright © 2017 The Nielsen Company 15
FAIRFAX SUBURBAN GROUP (COMB AIR)
FAIRFAX SUBURBAN GROUP (WC)
RODNEY TIMES
NOR-WEST NEWS
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NEWSPAPER REPORT - HAMILTON
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
610596597SAMPLE SIZE 15+
148142142POPULATION POTENTIALS (000s)
(TOTAL 15+):
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
8.2%9.4%9.0%
121313
20.7%18.6%19.4%
312628
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
2.1%2.1%2.1%
333
6.1%5.1%5.6%
978
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
40.4%34.5%35.3%
604950
NIELSEN NATIONAL READERSHIP16
THE NZ HERALD
WAIKATO TIMES
SUNDAY NEWS
SUNDAY STAR TIMES
HAMILTON PRESS
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NEWSPAPER REPORT - WELLINGTON
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
1,000948964SAMPLE SIZE 15+
322321329POPULATION POTENTIALS (000s)
(TOTAL 15+):
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
28.6%27.9%30.0%
929099
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
1.4%1.3%1.9%
546
9.7%10.9%10.8%
313536
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
52.2%52.3%53.7%
168168177
19.5%16.5%17.4%
635357
Copyright © 2017 The Nielsen Company 17
THE DOMINION POST
SUNDAY NEWS
SUNDAY STAR TIMES
CENTRAL COMMUNITY NPS (WEEKLY COVERAGE)
THE HUTT NEWS
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NEWSPAPER REPORT - WELLINGTON
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
12.2%13.7%13.6%
394445
5.8%6.9%7.8%
192226
18.0%18.8%18.8%
586062
NIELSEN NATIONAL READERSHIP18
KAPI-MANA NEWS
UPPER HUTT LEADER
WELLINGTONIAN
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NEWSPAPER REPORT - CHRISTCHURCH
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
1,0691,0071,032SAMPLE SIZE 15+
315315323POPULATION POTENTIALS (000s)
(TOTAL 15+):
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
35.0%33.4%33.0%
110105106
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
3.8%2.7%2.3%
1298
11.6%10.2%9.7%
373231
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
39.0%32.3%31.9%
123102103
34.8%32.0%32.9%
110101106
Copyright © 2017 The Nielsen Company 19
THE PRESS
SUNDAY NEWS
SUNDAY STAR TIMES
CHRISTCHURCH MAIL
THE STAR (CHRISTCHURCH)
2017 Q1 Newspaper Toplines external
NEWSPAPER REPORT - DUNEDIN
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
385381378SAMPLE SIZE 15+
999899POPULATION POTENTIALS (000s)
(TOTAL 15+):
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
DAILY NEWSPAPERS - METROPOLITAN
50.0%48.6%49.3%
504849
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
WEEKLY NEWSPAPERS
1.0%0.9%1.2%
111
12.1%9.9%9.9%
121010
CMI Q2 15 -
Q1 16
CMI Q1 16 -
Q4 16
CMI Q2 16 -
Q1 17
AVERAGE ISSUE READERSHIP
COMMUNITY NEWSPAPERS
49.7%51.0%45.4%
495045
NIELSEN NATIONAL READERSHIP20
OTAGO DAILY TIMES
SUNDAY NEWS
SUNDAY STAR TIMES
THE STAR (DUNEDIN)
BASIC DEMOGRAPHICSQ2 16 - Q1 17
Copyright © 2017 The Nielsen Company 21
2017 Q1 Newspaper demos
NEWSPAPER TOPLINES
NEWSPAPER REPORT - NATIONAL
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
AVERAGE ISSUE READERSHIP
6,5668,8715,8435697437110,733SAMPLE SIZE
2,0442,9301,7351,7811,6723,771POPULATION POTENTIALS (000s)
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
DAILY NEWSPAPERS - METROPOLITAN
AVERAGE ISSUE READERSHIP
13.2%12.1%11.9%10.7%13.3%11.3%
271354207190222425
1.9%1.6%1.7%1.7%1.7%1.6%
384830312960
5.3%4.8%4.6%4.4%5.1%4.5%
108141807986168
4.9%4.2%4.3%4.0%5.1%4.3%
99124757185162
2.5%2.4%2.7%2.4%2.5%2.4%
517246434190
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
DAILY NEWSPAPERS - SUMMARY
AVERAGE ISSUE READERSHIP
35.3%32.1%32.9%30.5%34.2%30.7%
7219425705445721,158
25.4%23.1%23.1%21.1%25.4%22.0%
518676401376425828
12.3%11.1%11.7%11.1%11.4%10.7%
252326204198190403
NIELSEN NATIONAL READERSHIP22
THE NZ HERALD
WAIKATO TIMES
THE DOMINION POST
THE PRESS
OTAGO DAILY TIMES
ALL DAILIES
ALL METROPOLITANS
ALL REGIONAL DAILIES (INCLUDING
WAIKATO TIMES)
2017 Q1 Newspaper demos
NEWSPAPER REPORT - NATIONAL
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
DAILY NEWSPAPERS - SUMMARY (WEEKLY COVERAGE)
AVERAGE ISSUE READERSHIP
53.9%52.1%53.2%49.4%54.5%50.2%
1,1021,5289238809121,894
41.3%40.0%40.1%36.9%42.5%38.2%
8441,1716966567111,441
19.6%18.7%19.9%18.1%19.4%18.1%
401549346322324684
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
WEEKLY NEWSPAPERS
AVERAGE ISSUE READERSHIP
3.2%3.1%3.6%2.7%3.7%3.0%
6691634861111
7.5%7.5%7.5%6.9%8.2%7.1%
154219130122137268
9.2%9.6%9.4%8.2%10.2%8.9%
187282163146170335
1.3%1.1%1.0%0.6%1.6%1.0%
273118102738
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
FORTNIGHTLY NEWSPAPERS
AVERAGE ISSUE READERSHIP
0.7%0.6%0.9%0.7%0.7%0.7%
141816121225
Copyright © 2017 The Nielsen Company 23
ALL DAILIES (WEEKLY COVERAGE)
ALL METROPOLITANS (WEEKLY COVERAGE)
ALL REGIONAL DAILIES (INCL. WAIKATO
TIMES WEEKLY COVERAGE)
SUNDAY NEWS
SUNDAY STAR TIMES
HERALD ON SUNDAY
THE NATIONAL BUSINESS REVIEW
OTAGO SOUTHLAND FARMER
2017 Q1 Newspaper demos
NEWSPAPER REPORT - NATIONAL
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
MONTHLY NEWSPAPERS
AVERAGE ISSUE READERSHIP
0.8%0.9%0.9%0.7%0.9%0.8%
162716131630
0.9%0.7%0.7%0.6%0.9%0.7%
182112101425
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES
AVERAGE ISSUE READERSHIP
0.7%0.7%0.8%0.8%0.5%0.6%
13211415823
5.9%6.1%7.0%7.4%4.2%5.4%
12017912113169202
8.4%8.4%8.8%8.9%7.3%7.6%
172245153158123287
3.1%3.2%3.5%3.2%2.9%2.9%
6494605849108
6.6%6.8%6.9%6.8%6.5%6.2%
134199120120109233
8.7%7.0%6.6%5.0%9.6%6.7%
17820511590160251
8.5%7.8%7.8%7.6%8.2%7.4%
173230135136136281
7.8%7.4%7.4%7.4%7.4%6.9%
160218128131124261
6.8%7.0%7.9%8.7%4.5%6.2%
13920513815675236
0.8%0.6%0.5%0.2%1.2%0.6%
1618942024
8.3%8.3%8.9%8.7%7.2%7.4%
170242154154120280
8.6%8.6%8.8%9.0%8.2%8.0%
175253153160137303
NIELSEN NATIONAL READERSHIP24
CENTRAL DISTRICTS FARMER
WAIKATO TIMES FARMER
ADMIRE (NIM)
BITE (UNDUPLICATED)
CANVAS (UNDUPLICATED)
SPY (UNDUPLICATED)
SUNDAY (UNDUPLICATED)
THE BUSINESS (UNDUP)
TIMEOUT (UNDUPLICATED)
TRAVEL (UNDUPLICATED)
VIVA (UNDUPLICATED)
WAIKATO TIMES MOTORTIMES
(UNDUPLICATED)
WEEKEND MAGAZINE (UNDUPLICATED)
YOUR WEEKEND (UNDUPLICATED)
2017 Q1 Newspaper demos
NEWSPAPER REPORT - NORTHERN
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
AVERAGE ISSUE READERSHIP
3,4084,6582,963297523425,674SAMPLE SIZE
1,1181,6109319799072,063POPULATION POTENTIALS (000s)
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
DAILY NEWSPAPERS - METROPOLITAN
AVERAGE ISSUE READERSHIP
22.9%20.7%20.9%18.4%23.1%19.5%
256333195180210402
3.4%3.0%3.2%3.2%3.2%2.9%
384830312960
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
DAILY NEWSPAPERS - SUMMARY
AVERAGE ISSUE READERSHIP
5.5%4.6%4.6%4.2%5.5%4.6%
617543414994
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
WEEKLY NEWSPAPERS
AVERAGE ISSUE READERSHIP
3.9%3.7%4.4%3.4%4.2%3.5%
436041333872
6.5%6.3%6.0%5.8%7.1%6.0%
73102565765125
15.3%16.2%16.3%13.9%17.3%15.0%
171261151136157310
Copyright © 2017 The Nielsen Company 25
THE NZ HERALD
WAIKATO TIMES
ALL REGIONAL DAILIES (EXCLUDING
WAIKATO TIMES)
SUNDAY NEWS
SUNDAY STAR TIMES
HERALD ON SUNDAY
2017 Q1 Newspaper demos
NEWSPAPER REPORT - CENTRAL
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
AVERAGE ISSUE READERSHIP
1,4981,9971,37413229292,365SAMPLE SIZE
437625385386355809POPULATION POTENTIALS (000s)
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
DAILY NEWSPAPERS - METROPOLITAN
AVERAGE ISSUE READERSHIP
22.9%20.8%19.1%19.0%22.2%19.3%
100130747379156
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
DAILY NEWSPAPERS - SUMMARY
AVERAGE ISSUE READERSHIP
19.2%18.4%18.8%17.9%17.0%16.8%
84115726960136
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
WEEKLY NEWSPAPERS
AVERAGE ISSUE READERSHIP
3.1%3.5%3.7%2.4%4.8%3.3%
14221491727
9.8%10.5%10.8%9.4%11.0%9.4%
436641363976
NIELSEN NATIONAL READERSHIP26
THE DOMINION POST
ALL REGIONAL DAILIES (EXCLUDING
WAIKATO TIMES)
SUNDAY NEWS
SUNDAY STAR TIMES
2017 Q1 Newspaper demos
NEWSPAPER REPORT - SOUTHERN
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
AVERAGE ISSUE READERSHIP
1,6602,2161,506140011002,694SAMPLE SIZE
489696418415410899POPULATION POTENTIALS (000s)
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
DAILY NEWSPAPERS - METROPOLITAN
AVERAGE ISSUE READERSHIP
20.3%17.9%18.0%17.1%20.7%18.0%
99124757185162
10.5%10.3%11.0%10.3%10.1%10.0%
517246434190
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
DAILY NEWSPAPERS - SUMMARY
AVERAGE ISSUE READERSHIP
14.2%12.8%13.9%13.8%12.6%12.6%
6989585752113
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
WEEKLY NEWSPAPERS
AVERAGE ISSUE READERSHIP
1.9%1.4%1.7%1.4%1.6%1.4%
91076713
7.9%7.5%7.8%7.0%8.2%7.5%
395233293367
Copyright © 2017 The Nielsen Company 27
THE PRESS
OTAGO DAILY TIMES
ALL REGIONAL DAILIES (EXCLUDING
WAIKATO TIMES)
SUNDAY NEWS
SUNDAY STAR TIMES
2017 Q1 Newspaper demos
NEWSPAPER REPORT - AUCKLAND
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
AVERAGE ISSUE READERSHIP
1,8382,6021,549159513823,212SAMPLE SIZE
6239405075605361,198POPULATION POTENTIALS (000s)
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
DAILY NEWSPAPERS - METROPOLITAN
AVERAGE ISSUE READERSHIP
29.0%25.8%27.5%23.5%28.0%24.2%
181242140132150290
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
WEEKLY NEWSPAPERS
AVERAGE ISSUE READERSHIP
4.3%4.1%5.3%4.2%4.3%3.9%
273927242347
8.0%8.4%8.2%7.8%8.4%7.7%
507842444592
18.9%20.3%21.1%18.1%20.1%18.6%
118191107101108223
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
COMMUNITY NEWSPAPERS
AVERAGE ISSUE READERSHIP
43.9%44.2%49.8%46.9%40.7%42.0%
274416253263218504
50.6%51.8%57.9%54.5%48.0%49.4%
315487294305257592
2.6%2.5%2.6%2.1%2.6%2.2%
162313121426
NIELSEN NATIONAL READERSHIP28
THE NZ HERALD
SUNDAY NEWS
SUNDAY STAR TIMES
HERALD ON SUNDAY
FAIRFAX SUBURBAN GROUP (COMB AIR)
FAIRFAX SUBURBAN GROUP (WC)
RODNEY TIMES
2017 Q1 Newspaper demos
NEWSPAPER REPORT - AUCKLAND
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
COMMUNITY NEWSPAPERS
AVERAGE ISSUE READERSHIP
2.0%2.3%3.0%2.3%1.8%1.9%
132115131023
6.6%5.7%7.0%5.9%5.3%5.3%
415336332863
4.1%4.3%5.2%4.5%3.8%4.0%
254026252047
6.4%6.3%7.8%7.3%6.1%6.4%
405940413277
9.9%9.4%10.7%9.5%9.3%9.1%
6289545350109
1.0%1.0%1.0%1.0%1.1%1.0%
6955612
0.6%0.5%0.7%0.6%0.4%0.5%
454325
6.7%7.9%8.3%8.1%7.6%7.3%
417442454188
2.3%2.4%2.1%2.3%1.9%2.1%
152311131025
9.0%9.1%9.5%9.5%8.4%8.6%
5686485345104
Copyright © 2017 The Nielsen Company 29
AUCKLAND CITY HARBOUR NEWS
CENTRAL LEADER
EAST & BAYS COURIER
EASTERN COURIER
MANUKAU COURIER
NORTH HARBOUR NEWS
NOR-WEST NEWS
NORTH SHORE TIMES
PAPAKURA COURIER
WESTERN LEADER
2017 Q1 Newspaper demos
NEWSPAPER REPORT - NATIONAL
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
COMMUNITY NEWSPAPERS
AVERAGE ISSUE READERSHIP
14.1%14.6%15.2%15.1%13.7%13.8%
287428263270228521
16.1%17.1%17.5%17.5%16.0%16.2%
329500304312267609
1.5%1.6%1.5%1.6%1.4%1.5%
314726282455
0.5%0.3%0.4%0.3%0.4%0.3%
9985611
NIELSEN NATIONAL READERSHIP30
FAIRFAX SUBURBAN GROUP (COMB AIR)
FAIRFAX SUBURBAN GROUP (WC)
RODNEY TIMES
NOR-WEST NEWS
2017 Q1 Newspaper demos
NEWSPAPER REPORT - HAMILTON
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
AVERAGE ISSUE READERSHIP
375501312313252597SAMPLE SIZE
79111606365142POPULATION POTENTIALS (000s)
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
DAILY NEWSPAPERS - METROPOLITAN
AVERAGE ISSUE READERSHIP
9.9%9.4%8.6%7.5%11.9%9.0%
81055813
23.0%20.4%20.9%19.3%23.7%19.4%
182312121528
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
WEEKLY NEWSPAPERS
AVERAGE ISSUE READERSHIP
2.1%2.8%2.0%1.5%3.3%2.1%
231123
8.4%3.8%3.5%3.8%8.6%5.6%
742268
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
COMMUNITY NEWSPAPERS
AVERAGE ISSUE READERSHIP
38.5%37.8%39.7%34.9%41.3%35.3%
304224222750
Copyright © 2017 The Nielsen Company 31
THE NZ HERALD
WAIKATO TIMES
SUNDAY NEWS
SUNDAY STAR TIMES
HAMILTON PRESS
2017 Q1 Newspaper demos
NEWSPAPER REPORT - WELLINGTON
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
AVERAGE ISSUE READERSHIP
598806516510406964SAMPLE SIZE
173250143153147329POPULATION POTENTIALS (000s)
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
DAILY NEWSPAPERS - METROPOLITAN
AVERAGE ISSUE READERSHIP
36.0%31.4%30.6%30.0%33.8%30.0%
627844465099
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
WEEKLY NEWSPAPERS
AVERAGE ISSUE READERSHIP
2.2%2.3%2.4%1.7%2.4%1.9%
463346
11.8%11.4%12.2%11.7%11.1%10.8%
202817181636
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
COMMUNITY NEWSPAPERS
AVERAGE ISSUE READERSHIP
57.9%54.4%57.9%58.9%51.8%53.7%
100136839076177
19.8%16.5%18.4%17.8%17.9%17.4%
344126272657
12.0%13.5%13.1%13.9%13.8%13.6%
213419212045
8.6%7.0%9.2%8.6%7.1%7.8%
151713131026
NIELSEN NATIONAL READERSHIP32
THE DOMINION POST
SUNDAY NEWS
SUNDAY STAR TIMES
CENTRAL COMMUNITY NPS (WEEKLY
COVERAGE)
THE HUTT NEWS
KAPI-MANA NEWS
UPPER HUTT LEADER
2017 Q1 Newspaper demos
NEWSPAPER REPORT - WELLINGTON
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
COMMUNITY NEWSPAPERS
AVERAGE ISSUE READERSHIP
20.3%20.7%20.3%22.0%17.4%18.8%
355229342662
Copyright © 2017 The Nielsen Company 33
WELLINGTONIAN
2017 Q1 Newspaper demos
NEWSPAPER REPORT - CHRISTCHURCH
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
AVERAGE ISSUE READERSHIP
6538355635044571,032SAMPLE SIZE
182248148141155323POPULATION POTENTIALS (000s)
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
DAILY NEWSPAPERS - METROPOLITAN
AVERAGE ISSUE READERSHIP
37.2%35.3%36.6%33.3%36.4%33.0%
6888544757106
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
WEEKLY NEWSPAPERS
AVERAGE ISSUE READERSHIP
3.0%2.2%2.8%2.1%2.6%2.3%
564348
10.8%11.1%11.6%9.8%9.9%9.7%
202717141531
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
COMMUNITY NEWSPAPERS
AVERAGE ISSUE READERSHIP
34.1%36.3%39.7%38.3%29.5%31.9%
6290595446103
34.7%37.7%44.4%38.9%30.2%32.9%
6394655547106
NIELSEN NATIONAL READERSHIP34
THE PRESS
SUNDAY NEWS
SUNDAY STAR TIMES
CHRISTCHURCH MAIL
THE STAR (CHRISTCHURCH)
2017 Q1 Newspaper demos
NEWSPAPER REPORT - DUNEDIN
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
AVERAGE ISSUE READERSHIP
233321209199151378SAMPLE SIZE
528143424699POPULATION POTENTIALS (000s)
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
DAILY NEWSPAPERS - METROPOLITAN
AVERAGE ISSUE READERSHIP
55.4%47.0%53.8%49.9%51.9%49.3%
293823212449
Main Income
Earner
Total
Household
Shopper 15+
Main
Household
Shopper 15+
Women 20+Men 20+Total
15+
WEEKLY NEWSPAPERS
AVERAGE ISSUE READERSHIP
1.9%1.0%0.9%1.0%1.7%1.2%
110011
9.3%7.1%9.3%9.8%9.6%9.9%
5644410
Copyright © 2017 The Nielsen Company 35
OTAGO DAILY TIMES
SUNDAY NEWS
SUNDAY STAR TIMES
2017 Q1 Newspaper demos
ABOUT NIELSEN
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measurement, online intelligence and mobile measurement.
Nielsen has a presence in approximately 100 countries, with
headquarters in New York, USA and Diemen, the Netherlands.
For more information, visit www.nielsen.com.
Copyright © 2017 The Nielsen Company. All rights reserved.
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trademarks of CZT/ACN Trademarks, L.L.C. Other product and
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NIELSEN NATIONAL READERSHIP36