Exam Section A question 1b

Theoretical perspective

Evaluation of production

1B

• Select one production and evaluate it in relation to media concept

• Genre

• Narrative

• Representation

• Audience

• Media language

Critical reflection

What are reflective skills?

Discuss.

The ten commandments…

Part 1b Genre/ critical perspectives

Narrative and representation

• Narrative & genre

• How the representation or aspect of the genre has changed.

• Give micro examples and explain how they differently affect the audience

• Explain why they changed eg audience demand, society, cultural, political, ideology

• How else could it be changed in the future.

• Representation and genre

• The functions of genre• The purpose of genre• How genres may have

changed over time• How particular genres have

evolved and the factors that have influenced these changes.

• A07 you must be able to develop a critical argument and apply power of analysis to the genre debate.

genre• From the point of view of the producers of texts

within a genre, they can rely on readers already having knowledge and expectations.

• These expectations amount to a code by the use of which composition becomes more economical… a kind of shorthand serving to increase the efficiency of communication.

genre

• Whilst working within the conventions every work within a genre also involves the invention of some new elements.

•  • Genre provides an important frame of reference

which helps readers to identify, select and interpret texts.

•  

• John Hartley argues that: “genres are agents of ideological closure-they limit the meaning-potential of a given text” [O’Sullivan et al 1994, 128]

• Read Woman Clone

• Make notes on key points

How to organise and plan

• 10 commandments• 5 concepts• 10 pages – 1 page per commandment : mind

map each concept? • Reading/ printing/ revisiting blogs

[HOMEWORK]• Revisiting and maybe developing theorists +

quotations that are useful• Citing relevant examples from own productions