Quarterly Feature Round-Up

Arjun NairDirector, Product Management,Marketo

Frank PassantinoProduct Manager,Marketo

Justin CoopermanSenior Product Manager,Marketo

Hosted by Marketo Product Management

Facebook Lead AdsFrank PassantinoProduct Manager

January, 2016

Facebook Lead Ads is a new Ad unit type that allows a marketer to specify a set of questions to capture additional lead information within the Ad

Unit without leaving Facebook.

Facebook Lead Ads

Facebook Lead Ads - Flow

Marketo-Facebook Lead Ads Integration• Automatically create/update lead records in Marketo

from Lead Ad form completion

• Custom mapping of answers in Lead Ad Forms to lead attributes

• Trigger follow up actions using new activity type• Fills out Facebook Lead Ads Form

Marketo-Facebook Lead Ads Integration

Marketo-Facebook Lead Ads Integration

Setup Documentation available on docs.marketo.com

https://docs.marketo.com/display/DOCS/Set+Up+Facebook+Lead+Ads

Demo

Web Personalization (RTP)

Schedule Campaigns

Schedule Campaigns

Schedule Campaigns

Schedule Campaigns• Scheduled Status• Click on Scheduler icon to edit• Will change to Paused after End Date

Custom Objects

Custom Object Enhancements• Used by Tab

• Have up-to two link fields in a Custom Object• This enables the ability to create Many to Many relationships between the

lead/Account and a Custom Object

Lead Database

Email Program Head Start

Questions?