Q1 2017 Media Kit

cooperpress;Q1 2017 Media Kit

KEEPING DEVELOPERS INFORMED

January - March

This revision:November 29th 2016

including JavaScript Weekly FrontEnd FocusRuby WeeklyReact StatusNode Weekly & more

Media Kit Q1 2017cooperpress;

We help developers, and the companies they work for, stay up-to-date by informing them of the latest developments on the tools and technologies they use every day. If you want to reach software developers keeping an eye out for new tools, services and technologies, we can help.

Our main focus is on the publication of weekly email newsletters with high levels of engagement and net open rates of 30%-60%. Our sponsors typically get great levels of engagement from our readers.

Our sponsors benefit not just from appearing within our publications, but things we link to frequently get reposted or spread on social media and sites like Hacker News and Reddit.

A variety of opportunities are available for companies interested in reaching software developers in a variety of niches, both in terms of sponsorships and content development. Due to high levels of interest, we maintain a waiting list and take reservations in advance each quarter, so reaching out early is a good idea.

Cooperpress publishes weekly email newsletters to an audience of over 330,000

developers and software engineers.

Many thanks to our recent sponsorsOur sponsors come from many areas of the technology industry including SaaS, infrastructure,

database, recruitment, and educational services.


Just wanted to drop a line and let you know how much I, and many of us here at Netflix, enjoy your JavaScript Weekly newsletter. Keep up the great curation!

Matt Marenghi

I recently started working at Apple after following a lead from a job listing in the newsletters back in November; so that is thanks to you!

Name Witheld

The quality of traffic we saw from Node Weekly was just fantastic - thanks so much for helping us get started in the community!

Brent Jensen

Their results as well as their high level of customer service have consistently exceeded expectations.

Bistra Anguelova

Offer great reach and flexibility, allowing us to keep the conversation fresh.

Eve Turzillo

We can target segments very cleanly[..]

The team are great to work with, providing help verypro-actively.

Manuel Weiss

We have been advertising in Ruby Weekly for a while, and it has proven to be the only paid-for advertising that has worked for us. Where AdWords or social adsfail, Ruby Weeklyalways deliversnew customers.

Roy Tomeij

First off, I wanted to let you know that these newsletter sponsorships have shown very good performance and is in line with our acquisition cost forecast. So great news!

Name Witheld

We get new customersAND key businessinsights on what a savvy audience of potential customers want tosee from us.

Marc Grabanski


Meet the faces behind cooperpress;

Chris Brandrick Editorial Director

Jess Thompson Creative Director

Fran Brindle Office Manager

Sam Baker Growth & Sales Associate

Laura Cooper HR Manager

Za’e Johnson Editorial Associate

Peter Cooper Founder and Publisher-in-chief

Kristina Hicks COO and Director of Sales

Olly Hanstock Data Analyst


here are the most common166 Countriess p a n a c r o s ssubscribers

Our333,842

USA64.76%

United Kingdom 3.97%

Germany2.97%

Canada1.88%

China3.08%

Developer

Engineer/Architect

Founder/Owner

Director/Manager

CTO

Freelancer/Consultant

CEO3%

2%

2%

2%

1%

1%

31%

21%

8%

8%

7%

5%

VP

Team Leader

Entrepreneur

Web Designer

Analyst

Other13%

Break down of current subscriberjob roles

Code for America Fellow Knight-Mozilla Fellow Academic Program Manager at Microsoft Acquisition Editor at Packt Publishing Professor of Computer Science at South Texas College Advisory Software Engineer at IBM Aide to a (British) Conservative MP Analyst at Goldman Sachs Android Engineering Manager at Yelp API Engineer at Fitbit Application Developer at ThoughtWorks Application Developer Specialist at The Walt Disney Company Application Security Developer at Groupon Application Support Specialist at Accenture Applications Developer at SAS Architect at PayPal Architecture Engineer at NVIDIA Art Director at The New York Times Associate at Morgan Stanley Associate Director at Pivotal Labs Chief Architect at Media Temple Chief Editor, TechCrunch Japan Evangelist at Amazon Web Services CloudFlare Co-Founder Experience Designer at Twitter Software Engineer at Zappos.com Product VP at Salesforce UI Developer at Ogilvy & Mather Developer Advocate at Google Front End Engineer at Facebook

Here’s just some of the people you’ll be reaching with our newsletters


Email Newsletters

JavaScript Weekly107,591 subscribers(104,824 in Q4 2016)

Founded Nov 2010

Go Newsletter16,190 subscribers(15,223 in Q4 2016)

Founded Jan 2015

Ruby Weekly40,555 subscribers(40,006 in Q4 2016)

Founded Aug 2010

Mobile Web Weekly10,843 subscribers(10,229 in Q4 2016)

Founded Apr 2014

FrontEnd Focus 72,214 subscribers(70,705 in Q4 2016)

Founded Aug 2011

Postgres Weekly10,458 subscribers(10,083 in Q4 2016)

Founded Mar 2013

Node Weekly33,107 subscribers(31,620 in Q4 2016)

Founded Aug 2013

Web Ops Weekly10,558 subscribers(9,843 in Q4 2016)

Founded Feb 2015

React Status7,079 subscribers

Founded Aug 2016

DB Weekly10,661 subscribers(10,231 in Q4 2016)

Founded Jan 2014

New!

Note: We publish several other titles that are currently not available for sponsorship; so are not listed here.


This is a condensed, generic view of one of our newsletters demonstrating the ways in which sponsor-backed items can appear, although publications do vary.

All of our publications have slightly different approaches, quotas, and setups. Refer to https://cooperpress.com/specs for our most authoritative guide to insertion specifications.

Sponsorship Types

PRIMARY SPONSORSHIPSA single sponsor receives a full-sized link, along with company name, image, and descriptive text. This fits in with our typical featured content but is marked as sponsored, and always attracts the highest engagement levels of all of our formats.

Image (133x100 or 266x200 for retina-usage), plus up to 80 character title, then 180-250 characters of descriptive text.

We resize images as appropriate for the space available.

JOB LISTINGSSolely for companies offering jobs (full-time, part-time, or freelance) or promoting job-related services of interest to developers. We also offer the option to become a job-section promoter, so please reach out to discuss any of these further.

SPONSORED LINKSMultiple sponsors get a link that sits along side other ‘In brief’ items in an issue, but is marked as sponsored. Some descriptive text can be included and a content “tag” may be applied, at our discretion.

Up to 70 character title and up to 110 characters descriptive text.


new subscribers

of subscribers opened one of our last 5 issues

javascriptweekly.com

Net Open Ratein Q3 2016

as of December 2016

JavaScript Weekly is our most popular newsletter, reaching over 100,000 JavaScript and Web developers.

Launched in November 2010, JavaScript Weekly was our second newsletter, but quickly became our most heavily subscribed and best known in the rapidly evolving JavaScript community.

JavaScript Weekly is aimed at JavaScript developers and Web developers with an interest in JavaScript, Angular, React, Node.js, and related technologies.

107,591 Subscribers

44%

+300 per week

JavaScript Weekly

65%


new subscribers


rubyweekly.com


as of December 2016

Our first newsletter, and the most popular newsletter in the Ruby and Rails communities.

Ruby Weekly launched in August 2010 as an email alternative to the then-popular Ruby Inside blog. Within months, Ruby Weekly eclipsed its sister publication and has continued to grow well.

Ruby Weekly is the most read Ruby and Rails-oriented publication in the famously dispersed and diverse Ruby community, and our sponsors tend to find a lot of value in reaching that audience in a single place.

40,555 Subscribers

44%

+100 per week

61%


new subscribers


frontendfocus.co

FrontEnd Focus


as of December 2016

A newsletter for those in the Web design, Web development, and browser-based technology spaces.

FrontEnd Focus covers HTML5, CSS3, browsers and their related technologies, such as WebGL, the Web Audio API, WebSockets and the myriad of APIs that make up the modern web experience. Originally launched in August 2011, the newsletter targets web developers and designers, with a focus on web browser technology and the wider web platform.

72,214 Subscribers

37%

56%

+200 per week


new subscribers


nodeweekly.com


as of December 2016

A Node.js-focused spin-off of our JavaScript Weekly publication that has taken on a life of its own.

Node Weekly was originally launched in August 2013 to be an ancillary newsletter to JavaScript Weekly, picking up all of the Node related articles and links that were beginning to take over JavaScript Weekly’s issues at the time.

It grew quicker than expected and has become one of our largest and most important titles in its own right, with a different flavor to its mother publication.

33,107 Subscribers

45%

66%

+200 per week


new subscribers

react.statuscode.com

React Status


as of December 2016

A new publication focused on the increasingly popular open-source JavaScript library, React.

React Status soft-launched during August 2016, following a growing demand for a newsletter concentrated solely on React and React Native content. It joins our JavaScript Weekly and Node Weekly newsletters in serving the diverse JavaScript community. Since launch the newsletter has grown quickly — within three months React Status now reaches over 7,000 subscribers every week.

7,079 Subscribers

61.4%

+200 per week


new subscribers


dbweekly.com


as of December 2016

A database technology oriented weekly newsletter reaching over 10,000 subscribers.

DB Weekly is a newsletter that centers around a wide range of database topics from SQL to NoSQL, relational databases like MySQL, Postgres and SQL Server through to MongoDB, Redis, and experimental databases.

DB Weekly is read mostly by developers and managers looking at what’s happening in the database world to make better decisions and try new tools and services.

DB Weekly

10,661 Subscribers

43%

63%

+100 per week


new subscribers


Web Operations Weeklywebopsweekly.com


as of December 2016

If it’s involved in getting Web pages from servers to users quickly and reliably, it’s WebOps.

WebOps Weekly is one of our newest titles, launched in early 2015, but one of our most successful straight from launch.

The publication exists because a large share of Web developers have a significant interest in the way their pages are deployed and served up to users, and they care about the services that help this happen and that help them optimize their sites for faster delivery.

10,558 Subscribers

48%

66%

+100 per week


new subscribers


Go Newslettergolangweekly.com


as of December 2016

The most popular newsletter amongst the rapidly growing Go community.

The Go Newsletter was the first newsletter we acquired, in January 2015. With just under 8,000 subscribers (at the time), it was the leading publication for developers using Go, a server-side programming language developed at Google.

Go has rapidly grown in popularity in recent years, with the newsletter now reaching over 16,000 subscribers each week.

16,190 Subscribers

55%

72%

+100 per week


new subscribers


Mobile Web Weeklymobilewebweekly.co

External Curators:

@remotesynthTelerik

Brian Rinaldi

Adobe@devgirlFL

Holly Schinsky


as of December 2016

A weekly newsletter for mobile-facing web and

hybrid app developers targeting mobile devices.

The idea for Mobile Web Weekly came from two developers (now its curators) who felt that web developers targeting mobile devices were being under-served by publications like ours.

Mobile Web Weekly focuses on 10-15 links per week and covers topics like React Native, Ionic, NativeScript, jQuery Mobile, Cordova, and PhoneGap.

10,843 Subscribers

36%

56%

+100 per week


new subscribers


Postgres Weeklypostgresweekly.com

@craigkerstiensCraig Kerstiens

Curated by:


as of December 2016

The newsletter for one of the most popular open source relational database systems in the world.

Postgres Weekly is dedicated to the open source PostgreSQL (a.k.a. Postgres) relational database management system.

Postgres Weekly is curated by one of the world’s foremost Postgres experts, Craig Kerstiens of Citus Data (and formerly Heroku), a company that helps companies manage some of the world’s largest Postgres deployments.

10,458 Subscribers

47%

66%

+100 per week


Rates Card

JavaScript Weekly 107,591 44% $2145 $580

Subscribers(Nov 2016)

Open Rate(Q3 2016)

Sponsored Link(per issue)

Primary listing(per issue)

Ruby Weekly 40,555 44% $875 $320

FrontEnd Focus 72,214 37% $1340 $389

Node Weekly 32,107 45% $720 $350

$100React Status 7,079 61% $180

Database Weekly 10,661 43% $310 $170

WebOps Weekly 10,558 48% $320 $120

Go Newsletter 16,190 55% $420 $180

Mobile Web Weekly 10,843 36% $195 n/a

Postgres Weekly 10,458 47% $310 $149


Publication Calendar

1 2 3 4 5

8 9 10 11 12

15 16 17 18 19

22 252423 26

29

7

14

21

28

6

13

20

27 30 31

FrontEnd

Postgres

WebOps Go

JavaScript

Database

ReactNode

RubyMobile

WedMon Tues Thurs Fri Sat Sun

1 2 3 4

7 8 9 10 11

14 15 16 17 18

23 24 2521 22

28

6

13

20

27

5

12

19

26

FrontEnd

Postgres

WebOps Go

JavaScript

Database

ReactNode

RubyMobile


2 3 4 7 8

1

9 10 11 14 15

16 17 18 21

6

13

20

5

12

19 22

23 24 25 282726 29

30 31

FrontEnd

Postgres

WebOps


Go

JavaScript

Database

ReactNode

RubyMobile

If material is not supplied in time but we have existing material from you that we deem suitable, we reserve the right to use it.

Q1 2017 is 13 weeks in length, and is outlined below.

Material must be received by the beginning of the week of publication, so that it can be reviewed for format and tone.

We are always happy to advise on what content will work best with our different audiences as results can vary wildly.

January February March

All of our newsletters are published on Wednesdays, Thursdays, and Fridays.

When requesting a proposal, let us know which dates work best for you, but we can be more flexible if you’re able to provide more general outlines of your needs.


Sponsorship ReportsOlly HanstockData AnalystAdvertisers with Cooperpress receive a sponsorship report

detailing the performance of any listings booked. Reports are sent following the end of each quarter by our Data Analyst Olly Hanstock.

Typically a report will contain the following information:

• Tracking statistics for your listings;

• Engagement demographics;

• General statistics on all our newsletters;

• Tips to help improve future listing performance;

• Summary of how well insertions performed.


Have questions?Want a proposal?

Want to talk? Or ready to request dates?

Contact us!

Kristina HicksSales Director

[email protected]

Sam BakerSales Associate

[email protected]

Olly HanstockData Analyst

[email protected]


Cooper Press Ltd. (the Publisher) is a publisher of digital publications, including JavaScript Weekly, FrontEnd Focus, Node Weekly, React Status, Ruby Weekly, DB Weekly, Postgres Weekly, Mobile Web Weekly, and Webops Weekly. The Cooper Press Ltd. Terms and Conditions for these publications are incorporated herein, and Advertiser agrees to comply with such terms.

ACCEPTANCE OF ADVERTISING All materials supplied for use in advertising or sponsorship insertions are subject to the review and approval of the Publisher. The Publisher may, in its discretion, suggest and require edits or reject material submitted by the Advertiser with rationale.

The Publisher will endeavor to publish advertisements promptly and accurately. The Advertiser shall notify the Publisher of any errors immediately. Upon notification, errors will be corrected in Publisher’s archives, as well as in the next available comparable insertion within the same order, as determined by the Publisher. From time to time and in exceptional situations, the Publisher may choose to publish an issue late or on a different day to its typical publication, in which case insertions by the Advertiser may be published on a different date to that ordered. In such cases, the Advertiser will be notified in advance. If an issue is cancelled entirely, remedies as outlined in ‘Cancellation’ will apply.

MATERIAL SPECIFICATIONS Specifcations for the material included in any insertion are provided by the Publisher in communications associated with all orders but may also be referenced at https://cooperpress.com/specs. All submissions to the Publisher hereunder will comply with all such applicable elements. The Advertiser acknowledges that time is of the essence in providing the foregoing to the Publisher, and the Advertiser’s failure to meet the time requirements or any applicable specifications may delay or prevent delivery of the insertions hereunder. Unless otherwise specified, all materials for a specific insertion must be supplied 2 full-days prior to the publication date for that specific insertion. In the case of late or non-supply of material, previously used material may be reused by the Publisher, or in the case of a total non-supply, the Publisher may produce material it considers suitable for publication on behalf of the Advertiser.

CANCELLATIONPrior to the publication of any scheduled insertion in a single order, either party may cancel the order (or any part thereof) and/or this Agreement at any time on ____ days’ written notice to the other party (if the foregoing blank is not filled in, the parties agree the stated time limit shall be thirty (30) days). If the Advertiser has already paid the Publisher for the order and no scheduled insertion has been published or is due to be published in the following 7 days, the Publisher will refund to the Advertiser the full fees presently paid unless other arrangements have been made.

If the Publisher fails to run an insertion (even if late) or ceases to publish a publication, the Advertiser may demand that the Publisher refund any fees applicable to that insertion, and in the case of ceasing a publication, may demand a refund of all fees applicable to that publication.

IF EITHER PARTY CANCELS, ADVERTISER’S SOLE REMEDY WILL BE A REFUND OF ANY PRE-PAID FEES IN EXCESS OF THE FEES OWED TO COOPER PRESS LTD. FOR THE INSERTIONS DELIVERED PRIOR TO CANCELLATION OR TO BE DELIVERED IN THE FOLLOWING 7 DAYS.

RESPONSIBILITY FOR MATERIAL The Advertiser represents and warrants to the Publisher that it is authorized to publish the contents and subject matter supplied in all materials (including, without limitation, all text and graphics), and that all materials comply with applicable laws and regulations. The Advertiser represents it has the corporate rights, power and authority to enter into this Agreement and to perform the acts required of it hereunder, and its execution of this Agreement does not and will not violate any agreement to which it is a party or by which it is otherwise bound, or any applicable law, rule or regulation. In consideration of the publication of advertisements, the Advertiser agrees unconditionally to indemnify and hold harmless Cooper Press Ltd. and its affiliates from and against any and all loss, liability and expense suffered or incurred by reason of any claims, proceedings or suits based on or arising out the contents or subject matter of such advertising material, including without limitation claims for defamation, violation of rights of publicity and/or privacy, copyright infringement, and trademark infringement and/or a breach by Advertiser of any representation, warranty or obligation to be performed by Advertiser hereunder.

COMMITMENT AND PAYMENT TERMS By submitting an order (not merely a request for proposal or quote) for advertising to the Publisher, the Advertiser agrees to be liable for the cost of such order. Unless otherwise agreed, Advertiser will pay the Publisher the total fee due for all insertions on a single insertion order in a single payment. In addition to all other rights and remedies, the Publisher may cancel and remove any insertions that are not paid for on a timely basis.

NO REPRESENTATIONS, WARRANTIES OR DAMAGESALL SERVICES PROVIDED TO THE ADVERTISER THAT ARE THE SUBJECT OF THESE TERMS AND CONDITIONS ARE PROVIDED WITHOUT WARRANTIES OF ANY NATURE, AND COOPER PRESS LTD. DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. IN NO EVENT SHALL COOPER PRESS LTD. BE LIABLE TO ADVERTISER FOR AN AMOUNT IN EXCESS OF THE TOTAL DOLLAR AMOUNT ACTUALLY RECEIVED BY COOPER PRESS LTD. FROM ADVERTISER FOR THE INSERTIONS AT ISSUE.

GENERAL PROVISIONSUnless otherwise agreed, these terms and conditions are governed by the laws of the United Kingdom of Great Britain and Northern Ireland. No joint venture, partnership, employment, or agency relationship exists between Advertiser and Publisher. If any provision of these standard terms and conditions is found invalid or unenforceable pursuant to judicial decree or decision, the remaining provisions shall remain valid and enforceable, and the unenforceable provisions shall be deemed modified to the extent necessary to make them enforceable.

All notices to Cooper Press Ltd. relating to any legal claims or matters should be made in writing to: COOPER PRESS LTD., MERIDIAN LEISURE CENTRE, WOOD LANE, LOUTH, UNITED KINGDOM, LN11 8RS - alternatively, email communications may be used to [email protected] but such notices may only be considered delivered upon response and confirmation of acceptance by an official representative of Cooper Press Ltd.

Q1 2017 Media Kit

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