Q1 2013 MEDIA PACK

THE MAGIC AUDIENCE Q1 2013

• Magic is the commercial number one radio station in London with a market share of 5.6%.

• Magic is commercial market leader in terms of hours, with listeners tuning in for 11.9 million hours every week.

• Magic reaches 1.9 million listeners every week.• Magic is commercial market leader for Adults 25+, with 1.7m

tuning in each week.• 50% of Magic listeners are aged 15-44 and 50% aged 45+• 52% of Magic listeners don’t listen to Heart or Capital.• The average age of a Magic listener is 44.• Magic 105.4 reaches 2.8 million listeners across the UK

Source: RAJAR Q1 2013 Average Age Base: All Respondents

PROGRAMMING HIGHLIGHTS

• Magic Breakfast with Neil Fox reaches 761,000 listeners, and has an audience share of 5.5%.

• More Music Drivetime with Angie Greaves is the top commercial show between 1700-2000, with 772,000 tuning in and a market share of 5.5%.

• Gary Vincent is the commercial market leader in market share between 0900-1300, with 6.0% and 820,000 listeners.

• Paul Phear has the top commercial show on weekday afternoons from 1300-1700 with 851,000 listeners tuning in each week, and a market share of 5.9%.

• On Monday - Sunday evenings Mellow Magic is the number 1 commercial music show for reach for Adults 25+.

• Weekend Breakfast with Martin Collins at 0600-1000 is the commercial market leader, reaching 344,000 listeners and with a share of 4.6%.

• Kim Wilde is the commercial number one on Sunday’s between 1000-1400, reaching 329,000 listeners and a market share of 5.5%.

• Rick Astley is the commercial market leader on Sunday’s between 1400-1600, with 157,000 tuning in each week and a market share of 5.7%.

Source: RAJAR Q1 2013

OUR AUDIENCE…

15-2

4

25-3

4

35-4

4

45-5

4

55-6

4

65+-50

50

150

250

350

450

550

205

381344

390

240302

Source: RAJAR Q1 2013

Women; 1224

Men, 807

ABC1; 1163

C2DE; 698

• 25-54 year olds are our strongest audience.• 62% of listeners are affluent ABC1’s. • Females account for 55% of the Magic audience.• Magic has an average age of 44

Source: RAJAR Q1 2013 Average Age Base: All Respondents

MON-FRI WEEKLY REACH IN LONDON

Source: RAJAR Q1 2013 Magic 105.4 TSA

Neil Fox 0530-0900

Gary Vincent 0900-1300

Paul Phear 1300-1700

Angie Greaves 1700-2000

Mellow Magic 2000-2400

761820

851

772

384

WEEKLY REACH IN LONDON

Source: RAJAR Q1 2013 Magic 105.4 TSA

Capital London

Magic 105.4

Heart London

Kiss 100 FM

Classic FM

LBC 97.3

Abso-lute

Radio London

XFM London

Choice FM

London

Smooth Radio

London

1,9501,861

1,7501,621

1,243

931

655 574473 430

MARKET SHARE IN LONDON

Magic 105.4

LBC 97.3

Capital London

Heart London

Classic FM

Kiss 100 FM

Abso-lute

Radio London

XFM London

Smooth Radio

London

Choice FM

London

5.6

4.64.2 4.2

3.9 3.9

1.81.3 1.1 1.1

Source: RAJAR Q1 2013 Magic 105.4 TSA