Q1 2011 Sales Guide

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SPRING EDITION - EFFECTIVE: 2.1.2011 - 5.17.20112011

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DIGITAL HOME ADVANTAGE TERMS AND CONDITIONS

CREDIT FOR 12 MONTHS Requires 24-month Agreement.When you subscribe to qualifying programming you will receive a credit for each of the first 12 months as follows:$20 per month with Americas Top 200, Americas Top 250, Americas Everything Pak; $15 per month with Americas Top 120, Americas Top 120 Plus, DishLATINO Dos, DishLATINO Max; $10 per month with DishLATINO Clsico, DishLATINO Plus, DISH America, DISH America Silver, DISH America Gold.You must maintain qualifying programming to receive all credits. You will forfeit credit in the case of a downgrade from qualifying programming or service disconnection prior to 12 months of credits. Maximum number of months with credits is 12.

FREE HD FOR LIFE Requires 24-month Agreement with qualifying programming and continuous enrollment in AutoPay with Paperless Billing. $10/mo HD add-on fee waived for life of current account, limited to channels associated with selected programming package. Programming packages eligible for free HD includeTop 120, Americas Top 120 Plus, Americas Top 200, Americas Top 250, DishLATINO Dos and DishLATINO Max. You may forf eit free HD in the case of service disconnection.

3 FREE MONTHS OF SHOWTIME PACKAGE Requires continuous enrollment in AutoPay with Paperless Billing. You will receive a credit equal to the monthly cost of Showtime for each of the first 3 months. After 3 months, you will be billed at then-current monthly price unless you elect to downgrade. If you downgrade withinof end of 3-month period there will not be a Change of Service Fee. Value of offer is $39.

3 FREE MONTHS OF DISH PLATINUM PACKAGE Requires qualifying HD package and continuous enrollment in AutoPay with Paperless Billing. You will receive DISH Platinum at no cost for each of the first 3 months. You must call to continue subscription at the end of three months.

3 FREE MONTHS OF PLAYBOY TV PACKAGE Requires continuous enrollment in AutoPay with Paperless Billing. You will receive Playboy TV at no cost for each of the first 3 months. You must call to continue subscription at the end of three months.

6 FREE MONTHS OF SERVICE PLAN You will receive the Service Plan at no cost for the first 6 months. At the end of the 6-month period, you will be billed at then-current monthly price unless you elect to downgrade. If you downgrade within 30 days of end of 6-month period there will not be a Change of Service Fee.

DIGITAL HOME ADVANTAGEALL EQUIPMENT REMAINS THE PROPERTY OF DISH NETWORK AT ALL TIMES AND MUST BE RETURNED TO DISH NETWORK WITHIN THIRTY DAYS OF ACCOUNT DEACTIVATION OR CUSTOMER MUST PAY AN UNRETURNED EQUIPMENT FEE RANGING FROM $100 TO $400 PER RECEIVER. Offer requires a $99 Activation FeActivation Fee will be waived if you choose a 24-month agreement. If qualifying service is terminated prior to end of 24 months, a cancellation fee equal to the lesser of $420 or $17.50 per month for each cancelled month of service will apply. You will be required to pay a lease upgrade for select receivers, based on mnumber of receivers. The lease upgrade fees are not deposits and are non-refundable. Offer requires qualifying programming purchase. You must provide Social Security Number and a valid major credit card. Participation is subject to credit approval. You will be charged a monthly equipment rental fee for each receiver first, based on model of receiver. Participating retailers may require additional terms and conditions. The first month of DISH Network service must be paid at time of activation. Digital Home Advantage offer is available from DISH Network and participating retailers for new and qualified former DISH Network residential custo1 per household) in the continental United States through 5/17/11. All prices, packages and programming subject to change without notice. Number of channels may decline. Local and state sales taxes may apply. Where applicable, monthly equipment rental fees and programming are taxed separately. Activation Fee is conon-refundable once the system is act ivated. The Digital Home Advantage includes a satellite TV system with an eligible configuration of up to 6 t uners, Standard Professional Installation and choice of qualifying programming. For this offer, Standard Prof essional Installation includes typical installation of one single-dconfiguration, typical hook-up of up to 6 tuners to up to 6 TVs and equipment testing. More complex installations may require additional fees; other installation restrictions apply. Prices valid at time of activation only; additional fees will apply to upgrade after installation. No more than 6 leased tuners per account are pemore than 3 leased receivers per account are permitted. Any unreturned equipment fees will automatically be charged to your DISH Network account or credit or debit card provided to DISH Network. DISH Network shall determine eligibility for this offer in its sole and absolute discretion. Programming and other services provsubject to the terms and conditions of the promotional agreement and Residential Customer Agreement, available at www.dishnetwork.com or upon request. See complete warranty information at www.dishnetwork.com for full terms and conditions. FOX Sports Networks, ESPN and ESPN2 programming subject to change andrestrictions, and is licensed separately for residential and commercial use. See the DISH Network Digital Home Advantage Customer Agreement for complete details. All service marks and trademarks belong to their respective owners. 2011, DISH Network L.L.C. All rights reserved.

HBO, Cinemax and related channels and service marks are the property of Home Box Office, Inc. SHOWTIME and related marks are registered trademarks of Showtime Networks Inc., a CBS Company. Starz and related channels and service marks are the property of Starz Entertainment, LLC. ESPN GamePlan, NIce, NBA League Pass and ESPN Full Court automatically continue at a special renewal rate each year provided DISH Network carries this service, unless you call to cancel prior to the start of the season. ESPN GamePlan, NHL Center Ice, NBA League Pass, ESPN Full Court and MLS Direct Kick are non-refundable, non-and non-transferable once the season begins. Games subject to local blackout. NHL, the NHL Shield and Center Ice name and logo are registered trademarks and The Game Lives Where You Do is a trademark of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. NHLRights Reserved. BA, the NBA logo and team identifications are the exclusive propert y of NBA Properties, Inc. All Rights Reserved. 2010 MLS All rights reserved.

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Selling DISH Network .............................................................................................................................. 4

Standard and HD Programming ............................................................................ 6

Additional Programming ..........................................................................................................................8

Latino Programming ..............................................................................................10

International Programming ....................................................................................12

Products ................................................................................................................................................... 14

TV EverywhereTM ....................................................................................................16

Plans & Offers .........................................................................................................................................20

Installation ................................................................................................................22

Customer Satisfaction...........................................................................................24

2011Sales Guide Contents

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Selling DISH Network

4

Programming Questions

What do you like to watch?

What are your must-have channels?

Who else watches TV in your home?

What do they like to watch?

1

DVR Questions Would you like the ability to record your favorite shows?

Would you like the ability to pause, rewind, and record live TV?2

Additional Receiver Questions

How many TVs do you have in your home?

Which TVs would you like to have DVR functionality?

Which TVs are High Definition?

3

Discovery Questions

F O R T R A I N I N G P U R P O S E S O N L Y

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SELLING DISH NETWORK

Offer

Close

Recommend . . .Make your programming, DVR, and Additional Receiver set-up recommendations

Based on what you told me, I recommmend Americas Top 250 with HD Free For Lifeand our award-winning HD DVR that delivers programming to two TVs.

Because you said . . .State why you made the recommendation

Because you said you have two TVs with one being HD, and you want DVR functionalityon both, our HD DuoDVR will deliver programming to both. Americas Top 250 has bothLifetime for your wife and the Military Channelyou said you couldnt live without.

Check . . .Ask the customer if the package yourecommended meets their needs

Does Americas Top 250 and ouraward-winning HD DVR for both of

your televisions sound like a good fit?

1

2

3

Calculate a package price and ask for thecustomers business. The Customer InformationSheet is a helpful tool that can help you build atailored package for your customer and calculatea price.

Going through this Sales Guide, you will findmore detailed sales tools such as key benefits,competitive analysis, common objections,industry-tested sales tips, and more.

This form and the entire

Sales Guide can be found on DISH Porta

Selling DISH Network

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Standard & HD Programming

6

A&E HDCartoon Network (E) HDCMT HDCNBC HDCNN HDComedy Central HDDiscovery Channel HDESPN HD

Spike TV HDSyfy HDTBS HDTLC HDTNT HDTravel Channel HDUSA HDWeather Channel HD

DISH America $

24.99/mo

12-MONTH SPECIAL

3ABN1

Angel 11

Angel 21

A&E HD

ABC Family

Cartoon Network (E)SAP

HD

Cartoon Network (W)CMT HDCNBC HDCNN HD

Comedy Central HD

C-SPANC-SPAN2Discovery Channel HD

DishCD -over 30 music channels

DishHOME Interactive TVDisney Channel (E)

Nickelodeon (W)Nick at Nite (E) HD

Nick at Nite (W)QVCReelzChannelSpike TV HDSyfy HD

TBS SAPHDTLC HDTNT SAPHD

Travel Channel HDTV Games NetworkTV Guide NetworkTV Land

USA HD

VH1 HD

Americas Top 120

$29.99/mo12-MONTH SPECIAL

Americas Top 120 Plus $34.99/mo12-MONTH SPECIAL

Reg. Price $44.99/mo

Americas Top 200Get in the game with a wide range of sports,movies and more with this 220+ channel package

Reg. Price $49.99/moReg. Price $34.99/mo



Double the entertainment with 120of Americas most-watched channels

The perfect combination of sports and value with over 120must-have channels and your Regional Sports Network(s)

ESPN2 HDFood NetworkHDHD Theater HD OnlyHDNet HD OnlyHGTVHDHistory HDLifetime HDPalladia HD Only

E! EntertainmentTelevisionHD

ESPN HD

ESPN2 HD

ESPNEWSESPNUFood NetworkHD

FOX News Channel HD

FX HD

HDNet HD OnlyHGTVHDHistory HD

HLN HDIONLifetime HD

MTV HDMTV2Nickelodeon (E) HD

A&E HDABC FamilyAMC HDAnimal Planet HDBBC America HDBET HDBig Ten Network HD 3

Bravo HDCartoon Network (E)

SAPHD

Cartoon Network (W)

CBS College Sports HDCMT HDCNBC HDCNN HDComedy Central HDC-SPANC-SPAN2Current TVDiscovery Channel HDDishCD -over 30 music channels

DishHOME Interactive TVDisney Channel (E)Disney Channel (W)Disney XDSAPDocumentary ChannelE! EntertainmentTelevision HD

ESPN HDESPN2 HDESPNEWSESPNU

ReelzChannelRegional SportsNetwork(s)

RFD-TVS TVSIRIUS - Over 60music channels

SOAPnetSPEED HDSpike TV HD

Syfy HDTBS

SAPHD

TeenNickTeleFutura (E)4

TeleFutura (W) HD4

TLC HDTNT

SAPHD

Travel Channel HDtruTV HDTurner ClassicMovies HD

TV Games NetworkTV Guide NetworkTV LandUnivision (E) HDUnivision (W)USA HDVH1 HDWE: WomensEntertainment

Weather Channel HDWGN America HD

Americas Top 250More than 260 channels including 18 movie channels makes this the top pick for flicks



A&E HD

ABC Family

AMC HD

Animal Planet HDBBC America HDBET HDBig Ten Network HD 3

Bio HDBloomberg Television

Boomerang

SAP

Bravo HDCartoon Network (E)

SAPHD

Cartoon Network (W)CBS College Sports HDChillerCMT HDCNBC HDCNBC WorldCNNHDComedy Central HD

Cooking Channel HDC-SPAN

Independent FilmChannel (IFC)

Investigation Discovery HDIONKBS World 2

LifetimeHDLifetimeMovie NetworkHD

Military ChannelMoviePlexmsnbc HDMTV HD

MTV2mun2Nat Geo WILD HDNational GeographicChannel HD

NBA TVHDNFL NetworkHDNHL NetworkHDNick Jr.Nickelodeon/Nick at Nite (E)HD

Nickelodeon/Nick at Nite (W)

Food Network HDFOX News Channel HDFX

SAPHD

G4 HDGalavisin HDGolf Channel HDGSNHallmark Channel HDHDNet HD OnlyHGTV HD

History HDHLN HDIndependentFilm Channel (IFC)

Investigation Discovery HDIONLifetime HDLifetime Movie NetworkHDmsnbc HDMTV HDMTV2NBA TV HDNFL NetworkHDNHL NetworkHDNick Jr.Nickelodeon/Nick at Nite (E) HD

Nickelodeon/Nick at Nite (W)Oprah Winfrey NetworkOvationOxygenQVC

C-SPAN2Current TVDiscovery ChannelHDDishCD over 30 music channels

DishHOME Interactive TVDISH Music over 18 music channels

Disney Channel (E)

Disney Channel (W)

Disney XDSAPDIYHDDocumentary ChannelE! EntertainmentTelevision HD

Encore (E) HD OnlyEncore (W)SAPEncore ActionEncore DramaEncore LoveEncore MysteryEncore WamEncore Westerns

ESPN HDESPN2 HDESPNEWSESPNUFood Network HDFox Business Network HDFox Movie ChannelFOX News Channel HDFox Soccer Channel HDFUEL TVFXSAPHDG4 HDGalavisinHDGolf Channel HDGreat American CountryGSNHallmark Channel HDHallmark Movie Channel HDHDNet HD OnlyHGTV HD

HistoryHDHistory International HDHLN HD

Nicktoons NetworkOprah Winfrey NetworkOutdoor ChannelOvationOxygenPlanet Green HDQVCReelzChannelRegional Sports Network(s)RFD-TVScience Channel HDS TV

SIRIUS over 60 music channels

SleuthSOAPnetSPEED HDSpike TV HDSportsman Channel HDStyle HDSyfy HD

TBSSAP

HD

TeenNickTeleFutura (E)4

TeleFutura (W) HD4

Tennis Channel HDThe HubThe Movie Channel (W)SAPThe Movie Channel Xtra (W)SAPThe Three from EPIXSAPTLC HDTNT SAPHD

Travel Channel HDtruTV HDTurner ClassicMovies HD

TV Games NetworkTV Guide NetworkTV Land

Univision (E)HDUnivision (W)USAHDVeriaVersus HDVH1 HDVH1 ClassicWE: Womens EntertainmentWeather Channel HDWGN America HD

Back to basics and value with over60 favorite channels for one low price

Plus: Shop, learn and explorewith additional specialty channels.

Fox Soccer and FUEL TV are not available in AT120 or AT200.

Local channels in HD subject to availability. To find out if you are eligible, ask your Authorized DISH Network Retailer. Regional Sports Networ ks are available based on geographical location.SAP= Free Spanish audio feed. 1 = Requires purchase of additional dish antenna. 2 = Available at no cost to all DISH Network customers. Additional fees may apply for existing DISH Network customers to upgrade their dish antenna. 3 = Available in: Ohio,Michigan, Iowa, Wisconsin, Minnesota, Illinois and sections of Pennsylvania and Indiana. 4 = TeleFutura East is available to subscribers in the Eastern and Central time zones. TeleFutura West is available to subscribers in the Mountain and Paci fic time zones.TeleFutura West in HD is available to all time zones. You must have an HD television to view channels in high de finition.

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STANDARD & HD PROGRAMMING

Key Benefits DISH America: Back to basics and value with over 60 favorites for one low price.

Americas Top 120: Double the entertainment with 120 of Americas most-watchedchannels for a great value.

Americas Top 120 Plus: The perfect combination of sports and value with over 120 must

have channels plus your Regional Sports Network(s), Fox Soccer Channel and FUEL TV. Americas Top 200: Get in the game and stay there with a wide range of sports,

movies, and more in this 220+ channel package. Americas Top 250: More than 260 channels including 18 movie channels makes this

your top pick for flicks.

Americas Everything Pak: Want even more movies? Get over 260 channels plusHBO, Showtime, Starz, and Cinemax for $104.99/mo.

Discovery Questions What are the must-have channels in your household?

Do you have an HD television or plan on buying one?

Who else is watching television in your home? Children? Spouse? Roommate?What do they like to watch?

What do you currently pay for television service?

Overcoming Objections Is my package price just going to go up in 6 months like with my cable company?

No. With DISH Network, your regular monthly price is protected until January 31st of 2013*. * Note that the everyday price of AT 120, AT 120 Plus, AT 200, AT 250, DISH America, DISH America Silver,

and DISH America Gold will be price protected through 1/31/2013. Price protection does not apply to the

promotional offer price. Americas Everything Pak and DishLATINO packages are not price protected.

Competition Crushers Are your customers tired of their cable companies rate hikes? DISH Network offers 5

packages for under $50 and price protection until January 31st 2013.

*5 packages for under $50 prices are valid for the first 12 months. Requires a 24-month agreement. The 5 packagesare DISH America, Americas Top 120, Americas Top 120 Plus, Americas Top 200, and Americas Top 250.

Sales TipsCustomers who sign up for an Americas Top package under DHA24 can enjoy all ofthe following benefits:

Save $15 or $20 per month for 12 months Price protection until 2013 on the regular price of Americas Top programming excludes AEP

HD Free for Life (with AutoPay and Paperless Billing) Showtime Free for 3 Months (with AutoPay and Paperless Billing) Playboy Free for 3 Months (with AutoPay and Paperless Billing) DISH Platinum Free for 3 Months (with AutoPay and Paperless Billing)

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F O R T R A I N I N G P U R P O S E S O N L YF O R T R A I N I N G P U R P O S E S O N L Y

8

Additional Programming

FREEfor 3 months

(Reg $13/mo)

$13/m

$13/m

...................................................

$16/m

.....................................................

.....................................................

.....................................................

.................................................

..................................................

.....................................................

$24/m$33/m$42/m

Order More Packages and Save More Money!Any 2 movie packagesAny 3 movie packages

All 4 movie packages

8 Channels 8 Channels




DISH PlatinumGET HOLLYWOOD ON DEMANDfor only $10 a monthEvery night is movie night with DISH Platinum. Youll enjoyunlimited access to tons of movies for just $10/mo.Hollywood blockbusters, family favorites, timeless classicsand more are yours to enjoy any time and as many times asyou want. The more you watch, the more you save!

For 3 months

Requires compatible receiver and qualifying HD programming. Must have broadbandInternet connection to access all features.

Premium Movie Packages

Sports Packages

ESPN GamePlan.......................................................Available in SepNHL CENTER ICE..........................................Half Season $123.8NBA LEAGUE PASS.................................................Half Season $9ESPN FULL COURT ..................................................Half Season $7MLS DIRECT KICK ...................................................Available in AprPAY-PER-VIEW EVENTS............................................................VariePrices and Packages subject to change without notice.

DISH CINEMA

THE LATEST HITS AT HOME ON DEMAND!Rent by remote on channel 501

Call 1-877-DISH-PPV (347-4778)or visit www.DishCinema.com

SD Movies: $4.99 eachHD Movies: $5.99 or $6.99 eachAvailability depends on receiver model.

LA CARTE Packages and Stations

Multi-Sport PackOver 25 Sports Networks........................................................... $7/mo

DISH Platinum22 Premium Channels............................................................... $10/mo

Requires subscription to Americas Top 120 Plus or higher programming.

Encore Movie Pack...........................................................$5/moThe Three from EPIX ...........................................................$7/moFox Soccer Plus.................................................................... $15/moSportsman Channel............................................................... $3/moSuper Stations (KTLA, KWGN, WSBK, WWOR)......................... $7/mo

Ask about other la carte packages and channels.

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ADDITIONAL PROGRAMMING

Key Benefits Showtime has it all 10 standard definition and 5 high-definition channels with top

Hollywood hits and award-winning originals such as Californication, Shameless, andEpisodes.

HBO offers something for everyone! Americas #1 Premium channel, HBO delivers 8

standard definition and 8 high-definition channels with original programming such asBig Love, Boardwalk Empire, and Real Sports with Brian Gumbel.

Starz delivers the hit Hollywood movies you cant find anywhere else, with 8 standarddefinition and 6 high-definition channels, plus new original series such as Spartacus,Camelot, and The Pillars of the Earth.

Cinemax. With 5 standard definition and 4 high-definition channels spanning genresfrom slasher films to chick flicks, Cinemax has you covered with the best Hollywoodhits, top box office releases, and movie favorites.

Every night is movie night with DISH Platinum. Youll enjoy unlimited access to over2,500 movies for just $10/mo. Hollywood blockbusters, family favorites, timeless

classics, and more are yours to enjoy any time - and as many times - as you want. Themore you watch, the more you save!

Discovery Questions Do you like movies?

You mentioned you are a football fan, who is your favorite team?

Competition Crushers

DISH Platinum beats the competition:

DISH Platinum offers 3X more movies than DIRECTVs Cinema Plus. DIRECTV advertises thousands of titles, but they dont tell you that access to all of

them will cost you almost $100/month.

With DISH Network, you can add the full array of DISH Platinum movies to any qualifinpackage for only $10/month. Whats more, DISH Network is offering HD Platinum Frefor the first 3 months.

Overcoming Objections I heard that I would need to sign up for DIRECTV if I want sports programming.

DISH Network has a huge selection of sports: from the local teams you love to nationafootball, baseball, hockey, and basketball, as well as international soccer and cricket.

In fact, you will pay more for these favorite sports channels on DIRECTV:

Big Ten Network CBS College Sports ESPN ESPN2 ESPNU

Fox Soccer Golf Channel NBA TV NFL Network NHL Network

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0

Latino Programming


GREAT EVERYDAY PRICE

DishLATINO ClsicoOver 105 favoritechannels including locals

12-MONTH SPECIAL


DishLATINO PlusOver 110 channelsincluding locals


DishLATINO MaxOver 255 channels includingHD channels

TeleFutura (W)TelehitTelemundo (W)Tr3s:MTV, Msica y MsUnivisin (E / W)V-ME


DishLATINO DosOver 210 channels including

HD channels


DishMXICOOver 55 channels

including locals

$19.99/mo

Azteca AmericaBandamaxCBeebiesCCTV-EDe PelculaDe Pelcula ClsicoGalavisin

History en EspaolLatin Music 3 channelsLinkTVPasionesPlayboy en EspaolTeleFutura (E)

SyfyTBS SAP

TeleAmazonas

TeleFrmula

TeleFutura (E)

TeleFutura (W)

TelehitTelemundo (E)

Telemundo (W)

Televisin DominicanaTr3s: MTV, Msica y MsTV ColombiaTVEIUnivisin (E)

Univisn (W)

USA

UtilsimaV-MEVecindario DISHWeather ChannelWE: WomensEntertainment

AMCAmerica LiveAzteca AmericaBandamaxBoomerangBYUTVCartoon Network (E) SAP

Cartoon Network (W)CBeebies

CCTV-EColours TVCentroamrica TVCinelatinoCNN en Espaol

C-SPANDISH EarthDishHOMEDe PelculaDe Pelcula ClsicoDiscovery en EspaolDiscovery Kids enEspaol/Discovery Familia

DishCD over 30 music channels

Disney XDSAP

ESPN Deportes

EWTVFox DeportesFree Speech TVGalavisin

History en EspaolHITNHSN

In Country TelevisionInspiration NetworkLatin Music 3 channelsLinkTVMercurymun2NASAPasionesPlayboy en Espaol

SHOPShopNBCS TVSRiSUR

A&E HDABC Family

AMC HD

Animal Planet HDAzteca AmericaBandamaxBBC America HDBoomerangSAP

BravoHDCartoon Network (E)SAPHD


Centroamrica TVCinelatinoCMTHDCMTHDCNBC HDCNBC WorldCNNHD

CNN en Espaol

Comedy Central HD

C-SPANC-SPAN2De PelculaDe Pelcula ClsicoDiscovery Channel HD

Discovery en Espaol

Discovery Kids enEspaol/Discovery Familia


Disney Channel (E)Disney Channel (W)Disney XDSAP

DIY HDDocumentary ChannelE!Entertainment TelevisionHD

Spike TV HDSURSyfy HD

TBSSAPHDTeleAmazonas

TeleFrmula

TeleFutura (E)

TeleFutura (W) HDTelehitTelemundo (E)

Telemundo (W)

Televisin DominicanaThe HubThe MovieChannel (W)SAP

The MovieChannel Xtra (W)SAP

TLCHDTNTSAPHDTravel Channel HDTr3s: MTV, Msica y Ms

TV ColombiaTV Games NetworkTV Guide NetworkTV Land

TVEIUnivisin (E) HD

Univisin (W)

USAHDUtilsimaV-ME HDVH1HDWeather Channel HDWE: WomensEntertainment

WGN: America HD

ESPN HDESPN2HDESPNEWSESPN DeportesFood NetworkHDFox Movie ChannelFox Soccer Channel HDFox Deportes

FXSAPHDGalavisin HDHallmark Channel HDHDNet HD OnlyHGTV HDHistory HDHistory en EspaolHLNHDHorseRacing TVIndependent FilmChannel (IFC)

IONLatin Music 3 channels

Lifetime HDMTVHDMTV2mun2National GeographicChannel HD

Nick/Nick at Nite (E) HDNick/Nick at Nite (W)Oprah Winfrey NetworkPasionesPlayboy en EspaolReelzChannelRegional Sports Network(s)S TVSIRIUS over 60 music channels

SPEED HD

A&E HD

AMC HD

Animal Planet HDAzteca AmericaBandamaxBoomerangSAP

Bravo HDCartoon Network (E)SAPHD


Centroamrica TVCinelatinoCNNHD

CNN en Espaol

Comedy Central HD

C-SPAN

De PelculaDe Pelcula ClsicoDiscovery Channel HD

Discovery en Espaol

Discovery Kids en Espaol/Discovery Familia


Disney XDSAP

Documentary ChannelESPN Deportes

Spike TV HDSURSyfy HDTBSSAPHDTeleAmazonasTeleFrmulaTeleFutura (E)TeleFutura (W) HDTelehitTelemundo (E)Telemundo (W)Televisin DominicanaThe HubTLCHDTNTSAPHDTr3s: MTV, Msica y MsTV Colombia

TV Games NetworkTV Guide NetworkTVEIUnivisin (E) HDUnivisin (W)USAHDUtilsimaV-ME HDWeather Channel HDWE: WomensEntertainment

Food NetworkHD

Fox Soccer Channel HDFox Deportes

FXSAPHDGalavisin HD

HDNet HD OnlyHGTV HD

History en EspaolHLNHDHorseRacing TVIndependent FilmChannel (IFC)

IONLatin Music 3 channelsLifetime HD

MTVHDMTV2

mun2National GeographicChannel HD

Nick/Nick at Nite (E) HDNick/Nick at Nite (W)PasionesPlayboy en Espaol

Regional Sports Network(s)S TVSIRIUS over 60 music channels

America LiveAzteca America

BandamaxBYUTVCBeebiesCCTV-EColours TVCentroamrica TVCinelatinoCNNenEspaol

C-SPANDISH EarthDishHOMEDe PelculaDe Pelcula ClsicoDiscovery enEspaol

Discovery Kids enEspaol/Discovery Familia


Disney XDSAP

ESPN DeportesEWTVFOX Deportes

Free Speech TVGalavisinHistory en EspaolHITNHSNIn Country TelevisionInspiration NetworkLatin Music 3 channelsLinkTVMercurymun2NASAPasionesPlayboy TV en Espaol

SHOPShopNBC

SRiSURTeleAmazonas

TeleFrmula

TeleFutura (E)

TeleFutura (W)

TelehitTelemundo (E)

Telemundo (W)

Televisin DominicanaTr3s: MTV, Msica y MsTV ColombiaTVEIUnivisin (E)

Univisin (W)

UtilsimaV-MEVecindario DISH

Add DishLATINO Bonus Pack(all channels shown above) to any Americas Top package for just $15/mo!

12-MONTH SPECIAL


$42.99/mo

$22.99/mo

SAP = Free Spanish audio feed. Available on select HD channels. 1 = TeleFutura East is available to subscribersin the Eastern and Central time zones. TeleFutura West is available to subscribers in the Mountain and Pacific timezones. TeleFutura West in HD is available to all time zones. HD not available with DishLATINO Clsico package.Customers who subscribe to DishLATINO Clsico must request access to Public Interest channels. You must have an HD television to view channels in high de finition.

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LATINO PROGRAMMING

Key Benefits Latino programming packages start as low as $19.99.

HD FREE FOR LIFE with DishLATINO Dos and Max packages.

Discovery Questions Are you interested in watching TV in both Spanish and English? Would you like to watch programming specific to a particular country?

Customer Communication Watch the most popular soccer/ftbol channels! We offer ESPN Deportes, Fox

Deportes, Univisin, and Telemundo.

Watch your favorite telenovelas (soap operas) on Pasiones, Univisin, and TeleFutura.

Assist in your childs language development with childrens programming.

We have channels showing programming from the following countries: Argentina,Bolivia, Chile, Colombia, Dominican Republic, Ecuador, Mexico, Peru, Spain, Uruguay,and Venezuela.

Overcoming Objections You dont have GolTV.

The most desirable programming on GolTV is La Liga Espaola. La Liga Espaola-Spanish soccer league is now available on ESPN Deportes and Centroamrica TV.

You dont have (a particular favorite) Mexican channel.

DishLATINO offers DishMXICO, an entire package dedicated to Mexican program-ming with all genres of Mexican television.

Sales Tips Customers with DishLATINO Clsico save $10/mo. for 12 months.

Customers with DishLATINO Dos or DishLATINO Max save $15/mo. for 12 months.

Customers can receive their bill in Spanish.

All DishLATINO information is now available in English onwww.dishnetwork.com/packages/spanishprogramming.

All DishLATINO information can be found in Spanish on www.dishlatino.com.

Offering at least DishLATINO Dos gives customers a more robust package that iseligible for HD Free for Life, a $10 per month savings!

The Playboy en Espaol channel is FREE with every Latino package. DIRECTV doesnot offer Playboy TV en Espaol and charges $15.99 per month for Playboy.

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2

International Programming

German German Language Plus Package ........................ .............$29.99

Greek Greek Elite Pack ..............................................................................$24.99

ANTENNA Package .....................................................................$24.99ANTENNA SATELLITE .......................... ........................... .........$14.99ERT World .............................................................................................$14.99

Hindi Hindi Mega Pack .............................................................................$49.99

Hindi Super Pack ............................................................................$39.99Hindi Elite Pack ................................................................................$34.99Hindi Movie Pack ............................................................................$19.99Hindi Pick Two ..................................................................................$24.99

(aapka Colors, NDTV Imagine, SAB TV, Sahara One, Sony,STAR India One, TV Asia, Zee TV)

STAR India Plus and ZEE TV .......................... ...................... $24.99Cricket ......................................................................................................$20.00ZEE Sports America ..........................................................$249.99/yrNews Package ..................................................................................$10.00

Maa TV .....................................................................................................$10.00Jus Punjabi ...........................................................................................$10.00TV9 Gujarat ..........................................................................................$10.00B4U Music ...............................................................................................$5.00TV9 Telugu ...........................................................................................$10.00

ArabicArabic Elite Super Pack .....................................................................$39.99Arabic Elite Pack .....................................................................................$34.99Arabic Enhanced Pack .......................................................................$29.99Arabic Music Pack .................................................................................$10.00Aghapy TV .......................................................................................................$5.00Iqraa .......................................................................................................................$5.00Noursat ...............................................................................................................$5.00

Bangla Bangla Mega Pack ................................................................................$29.99

NTV Bangla..................................................................................................$19.99

BengaliPrabasi Pack ...............................................................................................$19.99

Brazilian Brazil Elite ......................................................................................................$34.99

Brazil Clube ..................................................................................................$29.99Brazil Mais .....................................................................................................$29.99TV GLOBO ...................................................................................................$19.99

Chinese Great Wall TV Package .....................................................................$22.99

Chinese Elite Pack.................................................................................$19.99

Filipino Pinoy Mega Pack ....................................................................................$24.99

GMA Pinoy Pack .....................................................................................$19.99

French French Bouquet........................................................................................$19.99

TV5 MONDE ..................................................................................................$9.99

****

******

Buy-Through Packages

Customers must subscribe to one of these Basic

Packages to qualify for International packages.

International Basic....................................................................$10.00Chinese Basic..............................................................................$10.00

Customers subscribing to any Americas Top or DishLATINOprogramming package are not required to purchase a buy-through package.

International programming customers typically know what they want. Show them the line up and let them choose.

Choose From Over 200 Channels in 29 Languages!

DISH Network offers more International television channels than any other pay-TV provider

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INTERNATIONAL PROGRAMMING

Israeli Israeli Select Package ........................... ........................... ...........$34.99

The Israeli Network ......................... ........................... ....................$19.99

Italian Panorama Italiano ...........................................................................$19.99

RAITALIA ..................................................................................................$9.99Japanese TV Japan ................................................................................................$24.99

KannadaKannada Mega Pack ......................... ........................... ................$19.99

Korean Tiger Pack .............................................................................................$19.99

Malayalam Malayalam Mega Pack .......................... ........................... ...........$29.99

Surya TV .................................................................................................$19.99Nepali Kantipur TV ..........................................................................................$19.99

Pan-African Pan-African Bouquet....................................................................$24.99

Polish Polish Super Pack ..........................................................................$29.99

TVN Complete ...................................................................................$24.99itvn................................................................................................................$19.99Polsat 2 ...................................................................................................$19.99

Portuguese Luso Package ....................................................................................$29.99

RTPi ...............................................................................................................$9.99

Punjabi Punjabi Pack .......................................................................................$24.99

RussianRussian Mega Pack ......................................................................$24.99NTV America .......................................................................................$19.99

Taiwanese Taiwanese Mega Pack................................................................$29.99

Taiwanese Elite Pack .......................... ........................... ..............$19.99

Tamil Tamil Mega Pack .............................................................................$29.99

Kalaingar Pack ..................................................................................$19.99KTV .............................................................................................................$19.99Jaya Pack ..............................................................................................$19.99

Telugu Telugu Pack .........................................................................................$29.99

Urdu PAK Mega Pack ........................ ........................... ........................... .$34.99

GEO Pack ..............................................................................................$29.99ARY Pack ..............................................................................................$29.99GEO TV ....................................................................................................$19.99QTV .............................................................................................................$10.00*

*These packages are considered add-on packages. Customers must subscribe toa primary package in a language group to qualify for add-ons in that language.Additional information can be found at www.dishnetwork.com/international

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DISH Network builds unrivaled, award-winning equipment with the most innovative technology in theindustry. If your customer is a fan of HD, DVR, or a quality TV picture, DISH Network is a necessity fortheir home. And now customers can set and delete programs on a DVR from their smart phone morefunctionality than the competition offers!

Award-Winning Equipment

4

Products

HD DuoDVRTM

Receiver Family

ViP 622, ViP 722,ViP 722k

1 HDTV & 1 SDTV

320 GB Hard Drive (622)500 GB Hard Drive (722)

Dolby Digital

Picture-In-Picturein single mode

Caller ID*

1080p VOD

External Hard Drive

Compatible(to store movies)

HD Solo DVR

Receiver Family

ViP

612

1 HDTV

320 GBHard Drive

Dolby Digital

Caller ID*

1080p VOD

External Hard Drive

Compatible(to store movies)

DuoDVR

Receiver Family

522, 625

2 SDTVs

120 GB Hard Drive (522)

250 GB Hard Drive (625)


Caller ID*

Solo and Duo

Receiver Famil

311, 322

1 or 2 SDTVs

Caller ID*

High-Definition DVRs High-Definition Receivers SD DuoDVRTM SD Solo DVR SD Receiv

Solo DVR

Receiver Family

512

1 SDTV

120 GB

Hard Drive


Caller ID*

HD Solo

Receiver Family

ViP

211, ViP

211k

1 HDTV

Dolby Digital

Caller ID*

External Hard Drive

Compatible(to add DVRfunctionality)

HD Duo

Receiver Family

ViP

222, ViP

222k

1 HDTV & 1 SDTV

Dolby Digital


Caller ID*

ViP 922 SlingLoadedDVRHigh-Definition DVR

1 HDTV, 1 SDTV **or 1 Mobile Device

1 Terabyte (TB)Hard Drive

Dolby Digital


Caller ID*

1080p VOD

External Hard DriveCompatible

The ViP 922 SlingLoaded DVR connects to onehigh-definition TV and one standard-definition TV.Plus, watch TV Everywhere with built-in Sling

technology get your programming on a computeror mobile device. Watch one show while recordinganother or record up to two shows while watching apre-recorded show. Record more of what you lovewith a 1 TB (Terabyte) hard drive the largestin the TV industry.

WINNER

SlingLoaded is a trademark of Sling Media, Inc.

*Requires connection to a phone line and a subscription to Caller ID

** Receivers activated prior to 2/1/11 will provide functionality for 1 HDTV andone mobile device. Customers will need to have those receivers updated toconnect a second SDTV.

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PRODUCTS

Key Benefits DISH Network customers can receive HD programming in three rooms for free,

while other TV providers charge for the second and third TVs.

DISH Network offers the best Remote Access in the business completely controlyour DVR from your computer or smart phone set programs to record or delete

content (some features require a broadband-connected ViP Series DVR).

Discovery Questions How many televisions do you have?

How many of your televisions are high definition?

Would you like the ability to record your favorite movies and shows?

Customer Communication

DVRs allow you to pause, rewind, and record live television so that you will never missyour favorite show again. Its like creating your own instant replay.

DISH Network has an exclusive 30-second skip forward feature, which allows youto watch commercial-free TV.

DISH Remote Access allows you to control your DVR anytime and anywhere never miss a show completely control your DVR from your smart phone or computer!

With a DVR, watch what you want, when you want.

Overcoming Objections Does DISH Network offer On Demand?

Yes, Video On Demand (VOD) offers over 5,000 free and pay selections. DISHNetwork also has an award-winning DVR that allows you to build your own VOD library.

Competition Crushers DISH Network has the best HD DVR with the largest recording capacity in the

industry (Cnet Best of CES Home Video Award ViP 922).

DISH Network offers multi-room DVRs allows you to record in one room and watchin another.

Picture-in-Picture is built into the receivers, so you can watch two shows at once!

SlingLoadedTM Watch your TV EverywhereTM on your PC and mobile device.

Sales Tips Be sure to ask your customers if they plan to add an HD television. You should always

future-proof your customers by installing MPEG-4 equipment whenever possible.

DISH Network offers the ultimate control over what to watch and when to watch.Parents can record the shows they want their children to view and block the showsand/or channels meant for adults.

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16

Sling Adapter

ViP 922 SlingLoaded DVR

Go Mobile Watch your favorite live and recorded

programs on your computer or mobile device

Manage your DVR from your computer or

mobile device by scheduling recordingsand browsing/searching the Program Guide

DVR Features Record your favorite shows and watch them

whenever you want, plus pause and rewind live TV

Record up to two shows at the same time or watchone recorded show while recording two others

1 Terabyte hard drive the largest in the TV industry

Powerful Search Capabilities

Quickly search thousands of listings across theProgram Guide, DVR, and Video on Demand/PPV

Search by program title, description, or actor for instant results

View search results in an easy-to-read graphical layout

Graphical On-Screen Display Seamlessly navigate your Program Guide, DVR, and TV viewing options

Quickly find your favorite channels using familiar network logos

View poster art for movies and TV shows

Add Sling technology to your 722 or 722kand enjoy your favorite shows on-the-gousing your computer or mobile device. Watch your favorite live and recorded programs

on your computer or mobile device

Easy Setup1. Plug in USB,2. Press OK,3. Youre set up in less than 30 seconds!

nt results

TV EverywherePAY ONCE TAKE YOUR TV EVERYWHER

TV Everywhere means a customer who pays a monthly fee for television should be able to access that pacontent everywhere. If a DISH Network customer pays for Americas Top 120 and has a ViP 922 SlinLoadedTM DVR or Sling Adapter, they will be able to access their programming from a web-enabledcomputer

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TV EVERYWHERE

Key BenefitsMore and more people are buying multimedia devices such as mobile tablets and Smart-phones connecting to the Internet. DISH Network is the only Pay-TV provider with a fullmobile solution by offering:

Live television from a computer or mobile device (Sling Technology)

Remote access to DVR content

Only with DISH Network can you access live TV, on-demand movies, and your DVRcontent from your computer, mobile device, and tablet PC.

Discovery Questions Are you away from your home frequently?

Business traveler

Frequent family trips

On-the-go socialite Do you own an Internet-enabled mobile device? (iPhone, iPad, Android, BlackBerry, etc.)

Do you currently watch any movies or shows online?

Do you want to watch TV in the kitchen, bathroom, or other rooms around your house?

Customer Communication Explaining the ViP 922 SlingLoadedTM DVR or Sling Adapter: The ViP 922 SlingLoaded DVR is the only DVR that allows you to watch your live

content from any web enabled computer or mobile device. Its like taking your Satellite

TV and DVR with you in your pocket.

Competition CrushersDISH Network is the only Pay-TV provider to offer 100% of a customers content on amobile device or computer.

Sales TipsTV EverywhereTM is best explained using a live demo. Its easy to unnecessarily make thisinnovative technology sound complicated while its actually very simple. Demo the ViP

922 SlingLoaded DVR or Sling Adapter by showing them how it works on a mobiledevice or laptop computer.

Demo the easy login process to DishOnline.com to access live content

Demo the ease of watching content from a mobile device

If the customer has an iPhone, iPad, Android, BlackBerry, or tablet PC have them searchfor the DISH NetworkApp to show how easy it is to set up their phone.

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8

Logitech Revue with Google TV

DISHOnline.com

Through DISHOnline.com customers can:

Watch their live TV and DVR recordings

Instantly view thousands of movies, TV shows, clips, andmore from programmers such as Food Network, DiscoveryChannel, MTV, EPIX, Starz and Encore, with more to come

All FREE with a paid DISH Network subscriptionand a DishNetwork.com login and passwordSubscription not required for all content

Customers can also:

View web-exclusive content from providers like HuluTM

Search by title, actor, network, or genre

Access content with a recommended downloadbandwidth of at least 1 Mbps

TV EverywherePAY ONCE TAKE YOUR TV EVERYWHER

Access all web content on your TV with a full webbrowser

Playback almost any web video with Flash 10 suppo

Watch TV and browse the Internet at the same timewith Picture-in-Picture

Play videos and music, display photos, or check emawhile watching TV

The release of the Android MarketTM(2011) will bringnew enhancements to Google TV.

Integrated search across TV, DVR,DISH Cinema, and Internet with $4monthly DVR Integration Fee.

Bookmark your favorite channels

Share what you watch with socialnetworking sites like Twitter andFacebookon the Google Chromebrowser

Video Chat with the Logitech VideoHD camera

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TV EVERYWHERE

Discovery Questions Do you currently watch any movies or shows online?

Do you like having your television content On Demand?

Do you find yourself on your computer while also watching TV?

Customer Communication Explaining Google TVTM with DISH Network:

Google TV brings Internet to your living room through your DISH Network DVR. GooglTVallows you to surf the web with the Google Chrome browser. With a single search, ycan find content from your Program Guide, DVR, and the web. Its like adding an easy-tuse computer to your TV.

Overcoming Objections

I heard DISH Network doesnt have On Demand like my cable company.Not only does DISH Network have a robust On Demand offering with over 5,000 movietitles and TV shows, On Demand is also offered on the web through DISHOnline.com

My cable company advertises that they have some programming content available online.

Some DISH Network competitors offer a few channels online. DISH Network has theability to give you ALL of your TV content online. This includes Live TV streaming fromyour ViP Receiver, your DVR content, On Demand content from dozens of your favoritechannels along with thousands of Video On Demand movies using DISHOnline.com

Competition Crushers At release, only DISH Networkcustomers will be able to integrate Google TVs search

functionality with their DVR and Program Guide.

DISHOnline.com is competitive with NetflixTM and HuluTM as it provides thousands ofmovies and TV shows online. Some content is available free to non-DISH Networkcustomers as well.

Sales Tips Selling the TV EverywhereTM concept is all about helping the customer see the experience

Features and details are less important. Paint a picture of how the ViP

922 SlingLoadedDVR, Sling Adapter, DISHOnline.com, DISH Remote Access Apps and Google TV canused in the customers life.

Ask discovery questions to customize an example of how they could use theTV Everywhere experience.

Demo the products to show the customer how easy it is to have TV Everywhere.

DISH Network is the front-runner in mobile TV technology, position TV Everywhere toshow how DISH Network is the premier TV product of the future.

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0

Plans & OffersPlans

Agreement

Activation Fee

Cancellation Fee

SSN or Tax ID

Credit / Debit card

Payment Collection

Equipmentwithin Plan

Installation

DHA24

24-month

$0

$420

Required

Required

1st Bill Upfront

Lease up to 3 Receivers(6 tuners)

FREE Up to 6 Tuners

DHA

None

$99

N/A

Required

Required

1st Bill Upfront


FREE Up to 6 Tuners

Flex24

24-month

$99

$420

Required

Required

1st Bill Upfront


FREE Up to 6 Tuners

Flex

None

$149

N/A

NOT Required

NOT Required

1st Bill Upfront

1st Receiver DiscountedRemaining at MSRP

FREE Up to 6 Tuners

DHA24

Save $20/month for 12 months(AT200 / AT250 / AEP)

Save $15/month for 12 months(AT120 / AT120+ / Dos / Max)

Save $10/month for 12 months(All DISH America / Clsico / Plus)

Showtime, DISH Platinum, &Playboy FREE for 3 Months

Service Plan FREE for 6 Months

HD FREE for Life

Offers

Showtime, DISHPlatinum, and Playboyrequire AutoPay withPaperless Billing.

HD FREE for Liferequires 24-monthagreement andAutoPay withPaperless BillingOR $99 One-TimeHD ProgrammingUpgrade.

DHA



HD FREE for Life

Flex24

Save $20/month for 12 months(AT200 / AT250 / AEP)

Save $15/month for 12 months(AT120 / AT120+ / Dos / Max)

Save $10/month for 12 months(All DISH America / Clsico / Plus)



HD FREE for Life

Flex



HD FREE for Life

DHA24

Primary

$0

$0

$0

$0

2ndOR3rd

$0

$0

$0

$0

SD Equipment

Solo (311)

Duo (322)

Solo DVR (512)

DuoDVR (522, 625)

Additional

Receiver Fee

$7/month

$14/month

$10/month

$17/month

DHA

Primary

$0

$0

$0

$0

2ndOR3rd

$0

$0

$0

$0

Flex24

Primary

$0

$0

$0

$0

2ndOR3rd

$49

$49

$49

$49

Flex

Primary

$99

$99

$99

$99

2ndOR3rd

$149MSRP

$149MSRP

$149MSRP

$149MSRP

DHA24

Primary

$0

$0

$0

$0

$199

2ndOR3rd

$0

$0

$99

$99

N/A

HD Equipment

HD Solo (211)

HD Duo (222, 222k)

HD Solo DVR (612)

HD DuoDVR(622, 722, 722k)

SlingLoaded DVR*(ViP 922)

AdditionalReceiver Fee

$7/month

$14/month

$10/month

$17/month

$17/month

DHA

Primary

$0

$0

$0

$0

$199

2ndOR3rd

$0

$0

$99

$99

N/A

Flex24

Primary

$99

$149

$199

$199

$599

2ndOR3rd

$149

$199

$449

$449

N/A

Flex

Primary

$149MSRP

$199MSRP

$449MSRP

$449MSRP

$599

2ndOR3rd

$149MSRP

$199MSRP

$449MSRP

$449MSRP

$649MSRP

Additional Services:DVR Service Fee: $6/month or $10/month for accounts with a ViP 922 (Charged once per month per account with a DVRDVR Integration Fee: $4/month (Charged once per month per account with a Logitech Revue with Google TV)Service Plan: $6/month (Free for 6 months for new customers with DHA24, DHA, Flex24, and Flex)

*Only one leased ViP 922 is allowed per account. Additional ViP 922 receivers are purchased at MSRP of $649. Check for availability.

NEW NEW NEW NEW

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T H E B E N E F I T S O F A U T O P A Y W I T H P A PE R L E S S B I L L I N GAutoPay with Paperless Billing is a quick, easy, and convenient way for a customer to pay their bill.Here are 6 key benefits:

Customers payments are always on time

AutoPay with Paperless Billing eliminates the risk ofcustomers forgetting to pay their bill; customers avoidlate fees

Customers can view their bill online whenever they want

AutoPay is ideal for busy customers andthose who travel frequently

Customer can receive Showtime, DISHPlatinum, and Playboy Free for 3 months

Customers can get HD Free for Life withAutoPay with Paperless Billing*

PLANS & OFFERS

DHA24DHA2424-month Agreement

Credit/Debit Card RequiredNo Activation Fee

$17.50/mo Cancellation Fee

SSN or Tax ID RequiredFree Installation (6 Tuners)

FeaturesHD Free for LifeShowtime, DISH Platinum, andPlayboy Free for 3 MonthsService Plan Free for 6 Months

Free HD DVR (1 HDTV/1 SDTV)HD on up to 3 TVs

FeaturesHD Free for LifeSave $20/mo (AT200, AT250, AE$15/mo (AT120, AT120+, Dos, Ma

$10/mo (All DISH America, Clsicofor 12 Months.Showtime, DISH Platinum, andPlayboy Free for 3 MonthsService Plan Free for 6 MonthsFree SD DVR for 2 TVsHD on up to 3 TVs

FeaturesHD Free for LifeShowtime, DISH Platinum, andPlayboy Free for 3 MonthsService Plan Free for 6 Months

FeaturesHD Free for LifeSave $20/mo (AT200,AT250, AEP), $15/mo (AT120,AT120+, Dos, Max), or $10/mo (All DISH America, Clsico,Plus) for 12 Months.Showtime, DISH Platinum,

and Playboy Free for 3MonthsService Plan Freefor 6 MonthsFree HD DVR(1 HDTV/1SDTV)

HD on up to 3 TVs

DHADHANo Agreement

Credit/Debit Card Required$99 Activation FeeNo Cancellation Fee


Flex24Flex2424-month Agreement

Credit/Debit Card Required

$99 Activation Fee$17.50/mo Cancellation Fee


FlexFlexNo Agreement

No Credit Card RequiredNo SSN or Tax ID Required

$149 Activation FeeNo Cancellation Fee

Free Installation (6 Tuners)

No Agreement?

Credit Challenged?

No SSN?No Credit Card?No Agreement?No Credit Check?

* Requires 24-month Agre

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Whats a DISH Network StandardProfessional Installation?

Materials Provided At No Charge:

Up to 200 feet RG-6 cable

Coaxial cable connectors Grounding equipment

Weather sealant for connections and structure

Standard Professional Installation Includes:

Site survey (at time of installation)

Assembly of dish and mount This includes tripod, eave, and chimney mounts

if required to complete the install

Grounding of system components System peaking for optimum performance

Installation of up to 200 feet RG-6 cable Includes trenching and attic crawls if required

to complete the install

One wall cable penetration Testing of equipment for proper operation

Orientation to DISH Network programmingand equipment

Any custom installation work may require anadditional charge as determined by the installer.

Every installation includes a 60-dayinstallation warranty which covers work completed.

Installation Times Installation Duration PaperworkInstallation appointments are Once started, installation can take Obtain Landlord Permissscheduled either 8 am 12 noon up to 4 hours. Form, if needed.or 12 noon 5 pm.*

Room Account Holder Present Connect Your ReceivClear a path and make sure TV Make sure the Account Holder Connect receiver to phois away from wall. is present for installation. line or Internet.

See: www.dishnetwork.com/CustomerService/installation/checklist/default.aspx * 1 pm to 5 pm in California

PREPARE CUSTOMERS FOR A SUCCESSFUL INSTALLATION

2

Installation

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INSTALLATION

Key Benefits Free Standard Professional Installation is included with every DISH Network system.

Additional fees may apply for non-standard installations.

Discovery Questions Do you have a clear line of site to the southern sky?

Do you live in an apartment or single family dwelling?

Do you own or rent your home?

Is there anything unique about your home that you would add to the installer notes?

Customer Communication DISH Network installs 7 days a week, 365 days a year.

Overcoming Objections Ive heard that weather frequently interrupts satellite TV service.

No one is more reliable than DISH Network. Normal weather patterns do not interruptsatellite TV service. In fact, when your DISH Network service is installed, the signal isoptimized to reduce the chance of any weather outages. However, any pay-TV service,including cable companies, can experience outages during severe weather.

Did you know that cable companies also use satellites to get their TV content and thenmust pass this signal to you via underground cabling?

I dont think my Homeowners Association allows me to have a satellite dish onmy property

You may want to double check with your Homeowners Association (HOA) board. TheFCC prevents HOAs from restricting antenna installations unless it poses safety issuesor conflicts with historical preservation society restrictions.

Sales Tips If your customer rents, inform them of their rights! Also, have them complete the landlo

permission form and provide the form to the installation technician upon arrival. The formcanbe downloaded at www.dishnetwork.com/CustomerService/installation/checklist/default.aspx.

Prepare customers for what to expect during a typical install.

Installation dates are a popular transition to closing. Try closing with the following:

It seems weve identified the perfect package to meet your needs. Lets check to seewhen the next available installation date is in your area...

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Why DISH Network?

Customer satisfaction measures how well products and services meet and exceed a customers expectations. DISH Network emphasizes the relationship between Customer Satisfaction and CustomerLoyalty. In todays marketplace where competition is fierce, customer satisfaction is critical in differentiating DISH Network from other pay-TV providers. Remember that DISH Network is #1 in CustomerSatisfaction among all cable and satellite TV providers.

Treat every customer like the first customer of the day.

Demonstrate courteous service, knowledge, confidence, and efficiency.

Be on the same page as your customers; ensure you understand their needs.

Remember, to the customer, YOU are DISH Network.

4

Customer Satisfaction

DISH Network is #1 in Customer Satisfaction

among all cable and satellite TV providers.*

* According to the 2010 AmericanCustomer Satisfaction Index (ASCI)survey results for the U.S. largestcable and satellite TV providers. Theclaim excludes fiber option carriers.

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July 1st

Account Activated1st Bill/Receipt

sent

July 16th

2nd Bill sent

August 16th

3rd Bill sent

August 5th

2nd Bill due

Sept 5th

3rd Bill due

J U L Y A U G U S T S E P T E M B E R

CUSTOMER SATISFACTION

Key Benefits Set Customer Expectations. When customers cancel service early, most cancel

because theyre surprised by something they didnt expect. Providing clear explanationsofwhat to expect on their bill, and the installation process, helps create satisfied customers.

Customer Communication Quote Monthly Rates. Always quote a customer their regular monthly rate and the

rate with the offer.

Explain Any Additional Fees such as the DVR Service Fee and Additional Receiver Fee.

Explain Activation Fee (applies to non-DHA24 customers). For DHA customers,who opt to forgo a commitment, review the activation fee. For Flex24 customers,review the activation fee and 24-month agreement term.

Review Billing. The customer pre-pays for their first month of service. The second billwill only include charges for the second month of service. The third bill will be sentabout 45 days after the first bill/receipt is sent.

Sales Tips

Unfortunately, it is not uncommon for customers to tune out when disclosures are beingread. Pay extra attention to the following items:

Good Can-Be-Reached Phone Number. Emphasize the importance of providingthe installer with a valid customer phone number. If the installer has a good phonenumber to reach the customer with, it is less likely a rescheduling will occur.

Email Collection. Capturing a customers email address is key to customer satisfaction.This will allow customers to be updated on what to expect from their installation, theirfirst bill, and their continuing service.

Phone line or Broadband Connection. Encourage customers to plug their receiverinto a phone line or broadband connection as it will enable such features as Video On

Demand, PPV ordering, and on-screen Caller ID. Opt In / Opt Out. Some promotional offers are considered either opt in or opt out.

OPT IN

A customer must call in after the promotion endsif they wish to keep the service

Playboy FREE for 3 months DISH Platinum FREE for 3 months

OPT OUT

A customer must call after the promotion ends ifthey wish to cancel the service

Showtime FREE for 3 months Service Plan FREE for 6 months

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DISH Network Introduces

Whether youre looking for hundreds of channels or just a handful,DISH Network has a plan and a price thats right for you.

Prices valid for first 12 months. Requires 24-month Agreement.

$2499MO$2999MO

$3999MO$

4999MO

Choic

e

Consum

ers

Americas Top 120 PlusA winning combination ofvariety, sports and value

$3499MO

Americas Top 120

More favorites at a great value

DISH America

Get your basic favorites

Americas Top 200

More favoritechannels and sports

Americas Top 250

Your favorites and top pick for flicks

Q1 2011 Sales Guide

Documents

Transcript of Q1 2011 Sales Guide