Q Target Audience Analysis

Age range of audience and gender of audience

• Q magazine is aimed at 30- 40 years olds (median age is 29 years old). The magazine is for affluent readers that have an avid interest in rock music and would like to discover new music. Most of Q readers are in the ABC1 Profile (68%) which suggest that they earn a disposable income and that they can afford to spend money on buying magazines monthly. • The gender of the audience for Q is that 75% of the readers are male

and 25% are female readers. • The circulation for Q is 88,420 and the readership is 473,000 which

suggest that it is a successful magazine.

Genres of Music

• Rock / indie • Alternative • Pop • R&B • Folk

Types of clothes they wear

• Leather black clothes such as jackets • Designer clothes such as G-Star – as they earn a high disposable

income, so they can afford designer clothes. • Jeans- skinny jeans • Trainers- Nike

Examples of favourite bands/artists

Q has many favourite brands and artists which they usually present on the front covers of their issues. Here are some of their favourite artists and brands: • Adele • ColdPlay • David Bowie • Pearl Jam

Types of jobs they might have:

• As I mentioned earlier, that 68% of Q readers and are ABC1 sector on the registrar scale.

- Accountants - Teachers-Business people- Sales assistant

Hobbies and Interests

•Have an avid interest in rock music – discovering new music. •Social networks •Going to tours and festivals as they earn a disposable income.