How does Q magazine reaches its target audience?By Charles Watts

Sunday, 27 November 11

Reader Profile

• Q’s audience is composed of passionate, engaged and open minded fans driven to continually discover new music - and to use this lust for discovery to influence their friends.

• The audience is split 75% male to 25% female.

• Most of the audience is affluent with 68% ABC1.

Sunday, 27 November 11

Front CoverThe masthead is a bright red

colour and situated in the Left Third to instantly draw

newcomers and existing readers to the magazine. The masthead is consistent across all of Q’s media,

including it’s website and radio station.

The cover picture is of a very main stream artist and covers

part of the masthead. This suggests the cover artist is more important than the masthead. The

picture is not aggressive but is certainly not feminine. So appeals to the larger male to female ratio

audience Q receives.

The background behind the picture is a bright white which contrasts with the main picture and the masthead. None of the colours show any consistency

The cover title is a very eye catching colour but does not

match the male audience. However the chaotic nature of the layout is very much a male

stereotype. The hand written title in particular.

The pricing is in line with the affluent audience of the magazine

but also came with a free CD which is aimed at the male

audience. Sunday, 27 November 11

Contents PagesThe contents has a very simple layout with eye catching red and white

contrast linked with their consistent masthead.

The pictures on the contents page are very

masculine with only male artists appearing and

images which are related to masculinity such as

graffiti and tattoos.

The Q Magazine slogan “Discover Great Music” is proudly displayed at the top of every Q contents page which aims directly at their target audience.

On the front cover although it was covered the ‘Discover” was still visible showing there

main mission.

Sunday, 27 November 11

Double Page Spread

The whole DPS is focused on the imagery of Superman with the blue and red colours. The red colours linked to the consistent colour scheme of the magazine. The imagery of a

superhero and the male artist are both masculine imagery focusing on the majority male audience. There is no pull quote but the subtitle starts with ‘super’ referencing the Superman

aspect of the article. The artist’s name is embolden to allow the reader to know who they are reading about immediately. The picture is uninterrupted except for a flash which

proclaims “Winner Breakthrough Artist” which links to the Q branded awards ceremony and the “Discover” of Q magazine’s slogan.

Sunday, 27 November 11