Q Beauty House

Presenter: Raina, shelly, Tao, Joyce, Dania Professor: Michael O'Neil Class: MRK410ss Date: August 10 2004

Agenda • Mission Statement• G.O.P.S.T• SWOT analysis• Hosting company• Domain Name• Site analysis and the cost• Interacting with your site Visitors• Privacy Policy • Budget• Flow chart

Mission Statement

• Our mission is to create a spa environment that is as

comfortable as it is therapeutic and try our best to

satisfy every customer who came into the spa.

Goals• To be the most successful Beauty House website in Canada within the following 10 years

• The website provides unique products and services to customers

Objectives• To establish Beauty House experts on line site and provide

excellent customer services

• To inform customers about shopping online for Beauty House through direct mailing

• To create long term relationships between clients and company

• To keep the products safe and guarantee for consumers

• To make the company profits over 20% in average every year

Plans• To understand customers’ need and build long-term relationships with customers

• To offer the proper discount for loyal customers

• To provide the best service before and after sale

• To increase the company’s sales and profits

• To guarantee equipments safe and long-term use

Strategies• To use testimonials on our website from previous

customers who have satisfied with our products and services

• To develop our own catalogue where it can be placed for sale in retail stores

• To use some promotions to attract our customers’ buying desire

• To contact and communicate with other beauty salons

Tactics• To use expert marketing research team to conduct our

research

• To offer retailers special discounts

• To support some charity organizations by giving them a portion of profits earned

• To maintain customer database for promoting sp

SWOTStrengths

• We have an excellent location for our spa. Our place is in a big plaza near T& T Supermarket. It is better for us to do the promotion and attract more new customer.

• We have high quality skin care products. We are developing a strong reputation in the industry and have received positive feedback from 96% of our clientele.

• We offer different kinds of nail treatments. Every person can find one style fit for her.

• Our price is in the middle level, so most people can afford.

• We use various ways to do our promotion and build a good awareness.

Weakness

• We are new company, so we do not have a large number of loyal customers.

• Because of our high quality products, our cost is a little bit high.

Opportunities• Most of our services are standard spa services. We have one

opportunity to offer more specialized services depending on demand. (Ex. Chemical Peels or Mircrodermabraision)

• We have the opportunity to expand. We can add additional locations.

• Nowadays people are looking forward to high quality product, we can use our website to build up our international market.

• We can also create our own line of our own products in addition to the current lines we sell.

Threats

• There are a large number of competitors in the industry.

• Because Spa service is high price consumer goods, so many economic environment changes will influence our business.

Hosting company

Plan Key Features MySQL Database

Cost $ 16.95/month Web Builder

5,000MB Disk Space Dream weaver Compatible

150GB/ month Bandwidth

Online Control Panel

Unlimited E-mail Box Online User Statistics

Free FTP Account 4 Free Domains

Domain name

• Our domain name is www.firstlili.com, Sku: 250005-1-1941.

• The cost to register the name for 5 years is: unit price is 39.75 + ICANN free (Internet Corporation for Assigned Names and Numbers) $1.25, so total price is 41.00 US Dollars for 5 years.

Site analysis and the cost

• We use Metatraffic 2.1 to do the site analysis to our website.

• MetaTraffic is a web analytics software solution that provides insightful and detailed web traffic reports on visitor activity at your web site.

• MetaTraffic2.1 softer ware is $50 USD, license for use on one [1] web site and $125 USD for 5 websites.

Interacting with your site Visitors

• We have a page which is becoming a member. In this page we have a promotion which is if you become a member of our spa you will get a 10% discount for any other services. If the customer buy our facial treatment package (10 times), she or he will get 10% discount on any other treatment.

Privacy Policy• Appointments: For maximum availability we recommend

that you schedule your next services prior to leaving the spa.

• Scheduling: Scheduling is designed to permit the proper amount of time needed to complete your beauty services. Please help us by being on time so that no one will wait for their service we recommend arriving 15 minutes prior to your appointment to relax, unwind and change if necessary.

• Spa Packages: All of our spa packages may be customized to fit your personal needs.

• Cancellation: Please notify us at least 24 hours in advance

to avoid a 50% cancellation fee.

Privacy Policy

• Gratuity: Gratuity has not been added into any of the service prices.

• Prices: Prices are subject to change • Payment: We accept MasterCard, Visa, Debit Cards

and American Express. • Gift Certificates: Gift Certificates may be purchased

in Canadian dollar amounts or for specific services. • Retail Boutique: For all of your home maintenance

needs. Our spa consultants will be pleased to assist you.

BudgetAccount Title Debit Credit Debit Credit Debit Credit Debit Credit Debit CreditCash 24,800 24,800 24,800Account receivable 2,250 250 300 2,500 2,500Supplies 700 1,000 400 400Prepaid rent 3,000 2,000 2,000Fruniture 16,500 16,500 16,500Accumulated amortization 275 275 275Accounts payable 13,100 13,100 13,100Salary payable 950 950 950Unearned serice revenue 450 150 300 300Raina Ma, capital 31,250 31,250 31,250Raina Ma, withdrawals 3,200 3,200 3,200Service revenue 7,000 400 7,400 7,400

Rent expense 1,000 1,000 1,000Salary expense 900 950 1,900 1,900Supplies expense 300 300 300Amortization expernse 275 275 275Utilities expense 400 400 400

Total 51,800 51,800 2,925 2,925 53,275 53,275 3,875 7,400 49,400 45,8753,525 3,525

Net income 7,400 7,400 49,400 49,400

Balance SheetTrial Balance Adjustments Adjusted Trial Balance Income Statement

Flow chartHome

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Testimonials

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Links

Thank You

http://learn.senecac.on.ca/%7Ejma20/proj/index.htm