Pyxl Webinar: Content Amplification
21
Presented By: Nicole Denton Managing Director, Pyxl Scottsdale Content Amplification: The Next Phase of Content Marketing
Transcript of Pyxl Webinar: Content Amplification
Presented By:Nicole DentonManaging Director, Pyxl Scottsdale
Content Amplification: The Next Phase of Content Marketing
Did You Know?60% of businesses employ some form of content marketing.
Forbes
Did You Know?The average lifespan of a piece of content is shrinking —most social sharing engagement occurs within the first 48 hours a piece of content is published, and a majority of a piece’s views happen within the first week.
Pete Spande, Federated Media
48HRS
Do MoreContent marketing alone isn’t enough. Today it’s all about content amplification.
Maximize the organic reach of your content by promoting your network(s)
Create awesome, sticky content that people love.
Use native advertising opportunities to expand that reach.
Create AmplifyPromote
3 Steps to Amplified Content
Step 1Create Awesome, “Sticky” Content People Love
Anatomy of a Winning Blog Post/Article
Attention-grabbing headline
Well-written body content
Imagery and/or video
Social sharing
Call to action
Headlines with bracketed clarifications (e.g., [photos], [interview], [video], [slideshow], etc.) performed 38% better than headlines without clarifications, suggesting readers are more likely to click when they have a clear picture of what lies behind the headline.
User Behavior
Headlines that included the word “who” generated a 22% higher CTR than headlines without the word “who.”
“Why,” on the other hand, decreased CTR by 37%.
Headlines with language that conveys a sense of urgency (“need”, “now”) generated lower CTRs than headlines that didn’t use such pushy language (44% and 12% lower).
CTR is highest for headlines with 81-100 characters.
Keep important info in the first 65 characters for search though!
Step 2Promote to Your Network(s)
Promote to Your NetworkCater your promotions based on the
persona(s) your post is targeted at.
Engage with niche communitiesNiche communities can allow you to easily engage with a group of people that matches your target audience.
Re-post and Test- Don’t just promote once - re-post ongoing, reaching your audience where they are and at different times of the day. - Test the messaging in your posts, don’t just try the headline every time.
Sharing is Caring- Make sure your post is shareable- Extract shareable snippets
Step 3Amplify to Extend Your Reach
- Facebook Sponsored Posts- Promoted Tweets- StumbleUpon Paid Discovery- LinkedIn Sponsored Posts- Outbrain- Taboola- Sharethrough
Native Advertising Opportunities
- Consumers look at native ads 53% more often than they look at traditional display ads
IPG Media Lab and Sharethrough
Did You Know?
Not every piece of content should be amplified.
Content Amplification Tips
- Focus on educating, entertaining and delivering, not giving a hard pitch for your products or services.- Your benchmark of success should be engagement, not clicks.- Monitor, analyze and refine.
