Pyle lucent water bottles

Lucent Water BottlesGabe Pyle

Intro to Sustainable DesignMinneapolis College of Art and Design

For millions of homes around the world, electric lighting is simply too expensive.

Lucent Water Bottles

gabe Pyle | Intro to Sustainable Design | MCAD | 12.10.13

So as soon as the sun goes down, the community is surrounded



In complete darkness...



But in 2002, Brazilian inventor Alfredo Moser found a solution



And all it takes is an empty bottle

Bottle



Clean Water

Bottle

water



Roof Material

Bottle

water

RoofMaterial



And Some Bleach

Bottle

water

RoofMaterial

bleach



And it works like a little like this:



Bottle

Bottle +

Water +

Caps of Bleach

bleach

x2

RoofMaterial

water

Sunlight(input)

lientctorsransformationsorldviewwnernvironment

cat

woe

Very darkin there

bottle

Design Phase

liter of light/myshelter foundation

poor communitieswith no lighting

hole inroof material

refraction!illumination!

about 60 watts!(output)

Member of communitywith no lighting

light should be available to everyone-- not just those who can afford electricity

build phase

end of life

use phase

(rich picture produced for Systems Thinking course)



And in 2011 Filipino entrepreneur Illac Diaz brought the “solar bulb” large scale

through MyShelter Foundation with a group called Liter of Light



In one year, Liter of Light installed over 200,000 bulbs



And wants to grow that number to1 million by 2015



They even have a solar-charged LED bulb for night time lighting!



So while Liter of Light is providing lighting solutions across the world with old plastic bottles, billions of dollars are exhausted each year

in the bottled water industry.



The proposal, then, is to connect two unrelated industries



With two related elements



Water



And light



Two basic elements of life that give ust



The idea is simple Sell bottles. Send light. Share Hope.



Sell Bottles:Design and sell a reusable water bottle to cut down on disposable bottle consumption, encourage healthy

drinking habits, and promote Liter of Light



Send Light:Partner with Liter of Light to help fund lighting solutions around the worldthrough proceeds of bottle sales



Share Hope:Light is not just a resource.

It’s a symbol for something much stronger. Hope.



So while Liter of Light is doing their part to satisfy the needs of dark communities, Lucent Water wants to satisfy their needs while tackling some needs of our own.



How do Lucent Bottles meet unmet needs? For People?For Profits?

For the Planet?For the Public?



People By creating a regular economic resource stream for Liter of Light actors, Lucent Water brings opportunity and income to those who are otherwise operating on local economic

streams. While the income streams have been considerably subsidized by regular donations, wider resource bandwidth means less pressure on donators, more energy

allocated towards existing actors, and greater opportunity to fund additional actors, which could change thousands of lives—particularly the underemployed women that Liter of Light

has already begun to assist.



Profit Liter of Light aims to bring low-cost lighting solutions to poor communities. Instead of advancing the cause by encouraging affluent communities to cut back in order to give more, Lucent Water redirects economic energy by celebrating the consumption of water as a means to bring light to others. A 2013 Cone Communication Impact Study revealed that 91% of American consumers want more products and social services that they use to support a cause, and a Nielsen study states that 50% of consumers are willing to pay

more for a cause-related product or service. This means that Lucent Water, similar to the premium tacked onto Fair Trade products to promote healthy development, could charge

an additional premium for greater impact.



Planet The disposable bottled water industry might be one of the least sustainable business on the planet. It has been revealed that for every gallon of bottled water sold, an additional three to four gallons are required to manufacture, process, and transport the water -- and

all for conveniently buying a product one-to-ten thousand times more expensive than local tap water (which, by the way, is usually what’s in the bottles anyway). Lucent

Water tackles this problem from two sides:



1. By selling reusable water bottles, Lucent Water aims to cut the consumption of disposable plastic water bottles, which means less wasted plastic, money, and water.

2. By directing proceeds towards Liter of Light, Lucent Water provides poor communities with a means to better handle their own pollution problems by helping them turn plastic

bottles into sustainable lighting solutions.



PublicLucent Water wants to bring light to the world—both in illuminating homes everywhere, and in enlightening the world as to how their money can make a difference through movements like Liter of Light. It will also highlight the global community and how

important our collaboration is to our continued growth.



And it wouldn’t be the first time water bottles were used to promote environmental and social causes.



Jointhepipe.org sells clear modular blue water bottles shaped like water pipes, complete with bends, runs, and joints, that can be combined

with limitless potential to form what Jointhepipe calls the “world’s longest water pipe,” a metaphor

for the global relationship they’re creating by selling water bottles to help provide clean

drinking water for communities around the world

(join-the-pipe.org)



And in 2009 KOR unveiled their limited edition “Thirst for Giving” bottle line that featured artwork

of different natural habitats on the bottles and donated proceeds to non-profits working to save the

environment

(join-the-pipe.org)



Perhaps Lucent Bottles can be a similar product for

Liter of Light?



But how would it work?



Well there are really two parts to the proposal:The partnership, and the product



So let’s take a quick look at both



The Product



Selling a product with the interest of donating proceeds is called

“cause marketing” or “charity marketing.” Establishing a successful brand or product

with charity woven into its DNA requires transparency in three things:

identity, amount, and frequency



Identity is easy. Lucent Water contributes to Liter of Light

But how much and how often?



Some experts suggest donating quarterly to establish reasonable expectation for your consumers and your cause



As to how much? Really, that’s up to the consumer.



But if we look at it from the other side, from what would help Liter of Light the most, we might get a

better idea of what would be helpful.



Since it costs about $2 to install a regular solar bottle, and it costs about $12 to install a LED bottle,

we could say that $12 dollars of each sale goes towards Liter of Light.



That means selling one Lucent bottle would fund one LED bottle, tor six regular solar bottles



And the partnership has more than one way to become a reality



It could start from the ground up with the hard work of a motivated team of entrepreneurs



Or an already established bottle manufacturing company could adopt the model to gain exposure and credibility.



Once established, Lucent Water could run independently of Liter of Light, promising their

continued support



Or Liter of Light could establish a co-op business venture to better direct the bottles mission, visibility, and funding while still directing the bulk of their

attention towards their own mission



Or, if Liter of Light felt led, they could own Lucent Water outright as a product-providing wing of their

foundation



All roads lead to cleaner water and brighter homes. Some are simply shorter than others.



While the partnership is the real MVP of the proposal, it would be an injustice to ignore the

opportunities the bottle presents. Keeping in mind how Jointhepipe and KOR have used their bottle designs, let’s take a closer look at Lucent Water

bottles.



“Lucent” has the connotation of being bright or clear (a reference to the quality of the water

as well as Liter of Light’s mission). So Lucent bottles ought to be the same.



In addition to that, Lucent would want to design a bottle that is transparent, fashionable, durable, easy to use, easy to clean, has room for a clip, fits in a standard cup holder, and is BPA-free. Many of these are just givens as far as bottle design is concerned.



However, “lucent” also means glowing. So why not remind the consumer of the cause in the same way

that Jointhepipe does with their bottles?



That is, why not make Lucent Water bottles glow like the Liter of Light bulbs?



Lucent bottles could borrow the solar-powered LED cap

technology that is already on the market



OR Lucent bottles could explore installing mini-turbine-powered LEDs into the bottle’s lid that charge

as the consumer drinks water.



This would open the market to consumers that don’t spend as much time in the sun, and would likely

encourage more frequent water consumption



In the end, what the bottle looks like is fairly

inconsequential. So long as it holds water, cuts pollution, and promotes Liter of Light,

it’s a good design

Bottle




(but here are some ideas anyway)Lucent Water Bottles


In conclusion:Lucent bottles provide a way for consumers to

contribute to a cause that not only helps change lives by bringing light into the dark, but also cleans

up their own lives by cutting disposable bottle consumption and promoting healthy drinking habits.



Many element of the proposal has already proven effective in other scenarios, and through the

collaborative efforts of the consumer culture and Liter of Light, Lucent Water presents an opportunity to change the way we buy water to help change the

way we live.



Sell bottles. Send light. Share hope.



Pyle lucent water bottles

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