peoplesvoicemedia.co.uk

Chief Exec: Gary Copitch gary@peoplesvoicemedia.co.uk

Manchester Community Information Network (MCIN) was formed in 1993

MCIN became a Limited Company in 1995, and a Registered Charity in 1996

Now called People’s Voice Media

A Not for Profit Social Enterprise

Who we are

Using Social Media we work with communities that span the economic and demographic spectrum

To

Support Communities to Communicate

Provide a Pathway to employment and training

Support dialogue

What We Do

• National Partners providing local presence (RSL, Third sector)

• Link to local networks through local partners (LINk networks, community engagement networks, CVS’s)

• Provide local presence through outreach workers and / or Social Media Centre

• Undertake event and online community engagement activities Text campaign

Engagement

What is Social Media

Technology in the pocket

Community Reporters

Programme

Video content

Campaigning pieces Text and Picture

Deaf and Blind dog

Ordsall on line

Audio Content

Community Reporters

Journalist training Big screen Visit to studios Content development

Community Reporters Badge scheme

Part of Broader Community Reporters Network, Able to attend Social Events

Film and art reviewsMembership of PVM employment agency

“Reuters of the Community”

Other Benefits

Social Media CentreProvide drop-in facilities, informal and formal courses.

Based in communities

Community web site

Internet Radio

Internet TV

Staff Reporters

Social Media Centres

A network of 14 community web sites

Community ebullitions

Community Reporters bulletins

Hello Reporters! Before Christmas we had organised a theatre review workshop for Community Reporters interested in brushing up their skills.

Content Channels

Non Accredited - Community Reporter programmes (partnership with BBC)

Accredited level 2 programmes in Media and ICT

Employment and Volunteering opportunities through PVM Employment Agency

Progression onto FE and HE

How

Action-based consultation Community members trained to

report on given topic.

Event-based consultation eg video booth, Internet radio, social media focus groups

Online consultation eg email lists, blogs, online diaries, Facebook, Twitter, social networking sites, RSS feeds, site advertising

Consultation

• Get the views on the conference from participants

• Vox pop interviews edited in real time at conference

• Playback available during the event

Social Reporting @ Conferences

We offer:

• ICT Equipment procurement of ICT • Technical support contracts• One off call out • Training

Technical Support services

• We work across the North West with plans to develop into the North East and Midlands

• We have 12 staff, 8 freelance tutors and 10 staff community reporters

• On target to achieve 300 community reporters by December 2009 and 1000 by December 2011

• Social Media Centres in Manchester and Salford

• Have 1.3 million users accessing our websites and a further 2000 on email lists

What Have We Achieved

• Over 120 community reporters in Manchester, Salford, Trafford, Cumbria, Lancashire and Cheshire

• Have undertaken consultation exercises with Manchester City Council, Salford City Council, Contour Housing, Salford PCT

• Undertook social reporting at BECTA World Forum, Digital Inclusion Conference, MMU Beacons Conference and at local events

• Work with Young people, Older people, Disabled, BME, Employed, Unemployed

What Have We Achieved

peoplesvoicemedia.co.uk

Chief Exec: Gary Copitch gary@peoplesvoicemedia.co.uk

The ideas behind them are to:

Recognize that 'one size does not fit all' and local services should reflect what local people want

Give more flexibility to local authorities and other public sector organisations in the ways they deliver services for local people

Make local authorities and other public services more accountable to local people;

Enable local people to get more involved in decisions about local service

Local Area Agreements (LAAs) set out the priorities for a local area agreed between central government and a local area

Local Area Agreements

NI 001: % of people who believe people from different backgrounds get on well together in their local area

NI 004: % of people who feel they can influence decisions in their locality

NI 005: Overall/general satisfaction with local area

NI 153: Working age people claiming out of work benefits in the worst performing neighborhoods

NI 161: Number of Level 1 qualifications in literacy (including ESOL) achieved

NI 163: Proportion of population aged 19-64 for males and 19-59 for females qualified to at least Level 2 or higher

NI 006: Participation in regular volunteering

NI 021: Dealing with local concerns about anti-social behavior and crime by the local council and police

NI 106: Young people from low income backgrounds progressing to higher education

NI 117: 16 to 18 year olds who are not in education training or employment (NEET)

NI 110: Young people's participation in positive activities

PSA and NI Targets

DSO 5: Strengthen the capacity, quality and reputation of the further and higher education systems and institutions to support national economic and social needs

DSO 2: Improve the skills of the population throughout there working lives to create a workforce capable of supporting economic competitiveness, and enable individuals to thrive in the knowledge economy

DSO 3 :Build social and community cohesion through improved social justice, civic participation and economic opportunity by raising aspirations and broadening participation, progression and achievement in learning and skills

PSA 2 improve skills of the Population to ensure a world class skills base by 2020

Working with stakeholders to deliver radical improvements to employer/ business and university links

Supporting individuals in making the most of their talents - Getting into work getting on at work, Delivering a wide ranging informal learning environment

Incorporate the student voice and perspective into full range of our policy making

DIUS key policy deliverables are

“Key delivery agents will need to work together at the local and neighborhood level to tackle worklessness, and ensure their interventions are coordinated with economic interventions implemented at higher spatial level”

2007 Sub National Review of Economic Development and Regeneration

Insight marketing

“A deep truth about the customer based on their behaviour, experiences, beliefs, needs Or desires, that is relevant to the task or issue and ring bells with target people”.

National Social Marketing Centre NHS

‘Community engagement is built on the principles of equality and social justice. It acknowledges that barriers to public health and social care services exist for many people and that those barriers are often rooted in the failure of agencies to adequately recognise the complex social, cultural, religious, economic and generational experiences of distinct communities.’

(Faculty of Health, Centre for Ethnicity and Health and Institute for Philosophy, Diversity and Mental Health,

• Tender advantage of Social Enterprise with private sector

• Potential to keep people engaged through our community reporters programme, and other activities

• We have roots into the community across demographics

• Already have experience in consultation

• Ability through networks to work across the North and Midlands

What Do We Bring

• Work jointly on social marketing contracts within the NHS.

• National Social Marketing Centre report “It’s our health” Strategic objective 1 : Achieve an enhanced consumer- focused approach based on best social marketing principles and practice that puts the consumer at the centre of all the developments and delivery work

Social Marketing National Benchmark Criteria. Our services link to Customer orientation, Insight, Methods mix.

• Part of planning on public sector contracts to link with actual and real communities

How Could We Work Together