PVL Display Unit
2
Branding Guidelines Communications System > Guidelines & Templates Exxon/Esso Product Display Unit Logo Use only specially approved artwork in color, which may be accessed from the B r a n d i n g E l e m e n t s section. Icon Use the Running Tiger in full color. Color When possible, print four-color process. (See P r od u ct i o n for four-color printing details.) The red rectangles reinforce the Exxon/Esso brand. Headline reverses from the rectangles. Use full-color Running Tiger. Logotype prints ExxonMobil red. Aqua bands print Pantone ® 3125. Bulleted product descriptions appear in black. Layout Promotional messages are placed within the red block, at the top of the display unit. Typeset any product names in text; do not use product logos. The Running Tiger icon and the Exxon/Esso logotype appear at the top in a white field, Tiger on left and logotype on right. The height of the icon is equal to an “E” height. Center align icon to Exxon/Esso logotype. Be sure to allow adequate clear space of an “E” height around logotype and the Running Tiger icon. Product headlines and corresponding bulleted information appear adjacent to the actual product. When listing information, use square bullets. Passenger Vehicle Lubricants ■ Lorem ipsum dolor sit amet, ■ Sed diam quis nonoh ummy ■ Nibh euismod tincidunt laoreet dolore. ■Lorem ipsum dolor sit amet, ■Consect etuer adipiscing elit, ■Nibh euismod tincidunt laoreet dolore. Lorem Ipsum ■ Consect etuer adipiscing elit, ■ Sed diam quis nonoh ummy ■ Nibh euismod tincidunt laoreet dolore. ■Lorem ipsum dolor sit amet, ■Consect etuer adipiscing elit, ■Nibh euismod tincidunt laoreet dolore. Lorem Ipsum ■ Lorem ipsum dolor sit amet, ■ Consect etuer adipiscing elit, ■ Sed diam quis nonoh ummy ■ Nibh euismod tincidunt laoreet dolore. ■Lorem ipsum dolor sit amet, ■Nibh euismod tincidunt laoreet dolore. Lorem Ipsum ■ Sed diam quis nonoh ummy ■ Nibh euismod tincidunt laoreet dolore. ■Lorem ipsum dolor sit amet, ■Nibh euismod tincidunt laoreet dolore. Lorem Ipsum Lorem Ipsum sed Diam quis Nonoh Ummy Ipsum Dolor Typography Display Headline Helvetica Black UC/lc Product Headline Helvetica Black lnitial cap Body Copy Helvetica Initial cap Bullets Zapf Dingbats n/a Type specifications must be maintained. Sizes vary depending on amount of content. Pantone is a registered trademark of Pantone, Inc. Design shown is for example only – not actual layout.
Transcript of PVL Display Unit
Branding Guidelines
Communications System > Guidelines & Templates
Exxon/Esso Product Display UnitLogoUse only specially approved artwork in color, whichmay be accessed from the Branding Elements section.
IconUse the Running Tiger in full color.
ColorWhen possible, print four-color process. (SeeProduction for four-color printing details.) The redrectangles reinforce the Exxon/Esso brand. Headlinereverses from the rectangles. Use full-color RunningTiger. Logotype prints ExxonMobil red.
Aqua bands print Pantone® 3125. Bulleted productdescriptions appear in black.
LayoutPromotional messages are placed within the red block,at the top of the display unit. Typeset any product names in text; do not use product logos.
The Running Tiger icon and the Exxon/Esso logotypeappear at the top in a white field, Tiger on left andlogotype on right. The height of the icon is equal to an “E” height. Center align icon to Exxon/Esso logotype.Be sure to allow adequate clear space of an “E” heightaround logotype and the Running Tiger icon.
Product headlines and corresponding bulleted information appear adjacent to the actual product.When listing information, use square bullets.
Passenger Vehicle Lubricants
■ Lorem ipsum dolor sit amet, ■ Sed diam quis nonoh ummy ■ Nibh euismod tincidunt
laoreet dolore.■ Lorem ipsum dolor sit amet, ■ Consect etuer adipiscing elit, ■ Nibh euismod tincidunt
laoreet dolore.
Lorem Ipsum
■ Consect etuer adipiscing elit, ■ Sed diam quis nonoh ummy ■ Nibh euismod tincidunt
laoreet dolore.■ Lorem ipsum dolor sit amet, ■ Consect etuer adipiscing elit, ■ Nibh euismod tincidunt
laoreet dolore.
Lorem Ipsum
■ Lorem ipsum dolor sit amet, ■ Consect etuer adipiscing elit, ■ Sed diam quis nonoh ummy ■ Nibh euismod tincidunt
laoreet dolore.■ Lorem ipsum dolor sit amet, ■ Nibh euismod tincidunt
laoreet dolore.
Lorem Ipsum
■ Sed diam quis nonoh ummy ■ Nibh euismod tincidunt
laoreet dolore.■ Lorem ipsum dolor sit amet, ■ Nibh euismod tincidunt
laoreet dolore.
Lorem Ipsum
Lorem Ipsumsed Diam quis Nonoh UmmyIpsum Dolor
TypographyDisplay Headline Helvetica Black UC/lcProduct Headline Helvetica Black lnitial capBody Copy Helvetica Initial capBullets Zapf Dingbats n/a
Type specifications must be maintained. Sizes vary depending on amount of content.
Pantone is a registered trademark of Pantone, Inc.
Design shown is for example only – not actual layout.
Branding Guidelines
Communications System > Guidelines & Templates
Mobil Product Display UnitLogoUse only specially approved artwork in color, whichmay be accessed from the Branding Elements section.
IconUse the Pegasus design surrounded by black outline.
ColorWhen possible, print four-color process. (SeeProduction for four-color printing details.)
The top rectangle is ExxonMobil blue, lower strip isblack. Type reverses. Use ExxonMobil red Pegasuswith black outline. Logotype prints in full color.
For the Mobil 1 product panel, the headline reversesfrom Pantone® 877 silver, abutting ExxonMobil bluestrip. Product panels for Mobil products printExxonMobil blue abutting black strip. Bulleted productdescriptions appear in black.
LayoutPromotional messages are placed within theExxonMobil blue rectangle, at the top of the display unit.Typeset any product names in text; do not use product logos.
The Pegasus icon and the Mobil logotype appear atthe top in a white field, Pegasus on left and logotype on right. The height of the Pegasus icon, headto hoof, is equal to an “M” height. Center align icon toMobil logotype. Make sure there is adequate clearspace of one-half the diameter of the black outlinearound the icon. Be sure to allow adequate clear spaceof an “M” height around the lock-up.
Product headlines and corresponding bulletedinformation appear adjacent to the actual product. Whenlisting information, use square bullets.
Passenger Vehicle Lubricants
TypographyDisplay Headline Helvetica Black UC/lcProduct Headline Helvetica Black lnitial capBody Copy Helvetica Initial capBullets Zapf Dingbats n/a
Type specifications must be maintained. Sizes vary depending on amount of content.
Pantone is a registered trademark of Pantone, Inc.
■ Lorem ipsum dolor sit amet, ■ Consect etuer adipiscing elit, ■ Sed diam quis nonoh ummy ■ Nibh euismod tincidunt
laoreet dolore.■ Lorem ipsum dolor sit amet, ■ Consect etuer adipiscing elit, ■ Nibh euismod tincidunt
laoreet dolore.
Lorem Ipsum
■ Lorem ipsum dolor sit amet, ■ Consect etuer adipiscing elit, ■ Sed diam quis nonoh ummy ■ Nibh euismod tincidunt
laoreet dolore.■ Lorem ipsum dolor sit amet, ■ Consect etuer adipiscing elit, ■ Nibh euismod tincidunt
laoreet dolore.
Lorem Ipsum
■ Lorem ipsum dolor sit amet, ■ Consect etuer adipiscing elit,
ed diam quis nonoh ummy ■ Nibh euismod tincidunt
laoreet dolore.■ Lorem ipsum dolor sit amet, ■ Consect etuer adipiscing elit, ■ Nibh euismod tincidunt
laoreet dolore.
Lorem Ipsum
■ Lorem ipsum dolor sit amet, ■ Consect etuer adipiscing elit, ■ Sed diam quis nonoh ummy ■ Nibh euismod tincidunt
laoreet dolore.■ Lorem ipsum dolor sit amet,
Lorem Ipsum
Lorem Ipsumsed Diam quis Nonoh UmmyIpsum Dolor
Design shown is for example only – not actual layout.
