Putting the “we” into the Web through Social Media
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Putting the “We” into Putting the “We” into the Web the Web or or What Happens in What Happens in Vegas Vegas Shows Up On Shows Up On Facebook Facebook
description
The ever-expanding world of social media can be difficult to navigate and many organizations may be reluctant to take up the gauntlet. Can social media really help us get our message out to a wider audience? Can we afford to pass up this opportunity? A look at this phenomena along with a report on one agency’s foray into the world of social media, and how it can help or hurt us in business.
Transcript of Putting the “we” into the Web through Social Media
Putting the “We” into the Putting the “We” into the WebWeb
oror
What Happens in What Happens in Vegas Vegas
Shows Up On Shows Up On FacebookFacebook
Social MediaSocial Media
What is Social Media?
• MediaMedia– Application or Application or
instrument of instrument of communication communication (usually online) (usually online) used to deliver a used to deliver a message or desired message or desired outcomeoutcome
• SocialSocial– Interaction between Interaction between
individuals or individuals or groups on a friendly groups on a friendly basisbasis
Social Media is any online application or combination of applications where
individuals or groups can interact with each other
Social MediaSocial Media
Conventional or Traditional Media is a one
way street
Social Media is a two way street where users and
viewers can communicate
“Social Media is a shift in the way we communicate”
Why Social Media?Why Social Media?
Social MediaSocial Media• 75% of U. S households use Social Media75% of U. S households use Social Media
– 2009: the average person spent 3.5 hours per 2009: the average person spent 3.5 hours per month on a social networking sitemonth on a social networking site
– 2010: the average person spends 6.25 hours 2010: the average person spends 6.25 hours per month on a social networking siteper month on a social networking site•5.5 hours while at work 5.5 hours while at work
– Analysts predict that use of social media sites Analysts predict that use of social media sites will reach all-time high in 2014.will reach all-time high in 2014.
Social Media-Most Common Social Media-Most Common FormsForms
• Social Networking:Social Networking:
•FacebookFacebook
– Started as a college network for Harvard-2004Started as a college network for Harvard-2004
– Public access on personal or professional pagesPublic access on personal or professional pages
– As of July 2010, over 500 million active usersAs of July 2010, over 500 million active users
– Fastest growing demographic-over 35Fastest growing demographic-over 35
Social Media-Most Common Social Media-Most Common FormsForms
Social Media-Most Common Social Media-Most Common FormsForms
•Social Networking:Social Networking:
•TwitterTwitter– Launched 2006Launched 2006
– Based on short, text-based messages Based on short, text-based messages called tweetscalled tweets
– 100 million active followers100 million active followers
Social Media-Most Common Social Media-Most Common FormsForms
AMP Twitter PageAMP Twitter Page
Social Media-Most Common Social Media-Most Common FormsForms• Social Networking:Social Networking:
•MySpaceMySpace
– Launched 2003Launched 2003
– Overtaken in popularity by Facebook in Overtaken in popularity by Facebook in 20082008
Social Media-Most Common Social Media-Most Common FormsForms• Social Networking:Social Networking:
•PingPing
– Apple’s iTunes social network for musicApple’s iTunes social network for music
– Launched Sept. 1, 2010Launched Sept. 1, 2010
– Amassed over 1 million users within 48 hoursAmassed over 1 million users within 48 hours
PingPing
PingPing
Social Media-Most Common Social Media-Most Common FormsForms
• Social Sharing:Social Sharing:
•YouTubeYouTube
– Founded 2005Founded 2005
– Video sharing site –users can upload, share and Video sharing site –users can upload, share and view videosview videos
– May 2010- 14 billion videos viewed by usersMay 2010- 14 billion videos viewed by users
– Largest provider of on-line videoLargest provider of on-line video
YouTubeYouTube
AMP YouTube VideoAMP YouTube Video
Social Media-Most Common Social Media-Most Common FormsForms• Social Sharing:Social Sharing:
•FlickrFlickr
– Launched 2004Launched 2004
– Photo, image, and video hosting sitePhoto, image, and video hosting site
– Holds over 4 billion imagesHolds over 4 billion images
FlickrFlickr
• Social News Sites:Social News Sites:
•DiggDigg
– Launched 2004Launched 2004
– User driven social news siteUser driven social news site
– Users submit and vote on stories; those that Users submit and vote on stories; those that receive most votes are posted for public viewreceive most votes are posted for public view
Social Media-Most Common Social Media-Most Common Forms Forms
DiggDigg
Social Media-Most Common Social Media-Most Common FormsForms• Social News Sites: Social News Sites:
•RedditReddit
– Launched 2005Launched 2005
– User driven social news site; users vote on storiesUser driven social news site; users vote on stories
– Articles are viewed based on your voting Articles are viewed based on your voting preferences preferences
RedditReddit
Social Media-Most Common Social Media-Most Common FormsForms• Social News Sites:Social News Sites:
•StumbleuponStumbleupon
– Founded 2001Founded 2001
– Personalized, recommendation network-users Personalized, recommendation network-users discover and rate stories, photos and videosdiscover and rate stories, photos and videos
– Pages that receive negative ratings are not Pages that receive negative ratings are not recommendedrecommended
StumbleuponStumbleupon
• Wikis:Wikis:• First Wiki (WikiWikiWeb) launched 1994First Wiki (WikiWikiWeb) launched 1994
• Users submit research, edit content and answer Users submit research, edit content and answer questionsquestions
– WikipediaWikipedia Free on-line encyclopediaFree on-line encyclopedia
– WikianswersWikianswers Users ask and answer questionsUsers ask and answer questions
– WikiaWikia Encyclopedia on topics that do not fit into the Encyclopedia on topics that do not fit into the
traditional encyclopedia model; mostly pop traditional encyclopedia model; mostly pop culture content. culture content.
Social Media-Most Common Social Media-Most Common FormsForms
Social MediaSocial Media
Social MediaSocial Media• Top Tips from Media and Top Tips from Media and
Marketing Experts:Marketing Experts:
– Integrate conventional Integrate conventional media with social media; media with social media; bring Facebook to your bring Facebook to your websitewebsite
– Try Inexpensive Try Inexpensive Facebook AdsFacebook Ads
– Give Fans a Reason to Give Fans a Reason to ConnectConnect
– Use VideoUse Video
– Add Custom ContentAdd Custom Content
– Turn your page into a Turn your page into a Community Meeting Community Meeting PlacePlace
Social Media:Social Media:What Makes a Facebook Page What Makes a Facebook Page
Successful?Successful?
• The following 10 pages are considered by media The following 10 pages are considered by media experts and publications to be the most experts and publications to be the most successful, both in terms of content and/or successful, both in terms of content and/or number of fans or followersnumber of fans or followers
Social Media: Top SitesSocial Media: Top Sites#10 Travel Channel (56,690 fans)#10 Travel Channel (56,690 fans)
Tip: Incorporate Stories onto your site; it’s a great way for people with similar interests to
connect.
Social Media: Top SitesSocial Media: Top Sites#9 The Twilight Saga (12,434,361 #9 The Twilight Saga (12,434,361
fans)fans)
Tip: Encourage more interaction with your page users by using the discussion tab. Post discussion topics or
quizzes; this can dramatically increase user engagement on your page.
Social Media: Top SitesSocial Media: Top Sites
#8 Jones Soda (500,440 fans#8 Jones Soda (500,440 fans))
• Tip: Find Tip: Find different ways different ways for fans to for fans to interact interact within your within your pagepage
• Use videos, Use videos, weekly polls, weekly polls, iPhone apps, iPhone apps, customize customize photo photo opportunitiesopportunities
Social Media: Top SitesSocial Media: Top Sites#7-Oreo (9,195,173 fans)#7-Oreo (9,195,173 fans)
Tip: Use nostalgia. Ask fans to share something about themselves. Get their thoughts, opinions, feedback and
photos.
Social Media: Top SitesSocial Media: Top Sites#6 Coca-Cola (11,298,718 fans)#6 Coca-Cola (11,298,718 fans)
Tip: People like to look at pictures and videos. Make it easy for fans to share pictures and videos on your site.
Social Media: Top Sites Social Media: Top Sites #5 Toy Story 3 (4,989,541 fans)#5 Toy Story 3 (4,989,541 fans)
Tip: Try interactive activities if possible. Keep fans on your page and interacting with you and others.
Social Media: Top SitesSocial Media: Top Sites#4 LiveScribe (98,594 fans)#4 LiveScribe (98,594 fans)
Tip: Incorporate services or support features onto site.
Social Media: Top SitesSocial Media: Top Sites#3 Uno Chicago Grill (33,868 fans)#3 Uno Chicago Grill (33,868 fans)
• Tip: Make good Tip: Make good use of your tab use of your tab button.button.
• Use imagery to Use imagery to showcase your showcase your message.message.
Social Media: Top SitesSocial Media: Top Sites#2 Burt’s Bees (104,171)#2 Burt’s Bees (104,171)
Tip: What makes you unique?
Emphasize what makes you or your message
unique.
Social Media: Top SitesSocial Media: Top Sites#1 Red Bull (8,068,278 fans)#1 Red Bull (8,068,278 fans)
Tip: Make sure your landing page isn’t so busy that fans can’t find the like button. Also, check out use of tabs—
know your audience!
Social MediaSocial MediaConclusionConclusion
• Review of Alabama Marine Police’s Review of Alabama Marine Police’s Facebook site (started in February Facebook site (started in February 2010)2010)– ProsPros– ConsCons
• Committee Work DocumentsCommittee Work Documents
Social MediaSocial Media
• Questions??Questions??
• Contact Information:Contact Information:
– Lt. Erica Shipman Alabama Marine PoliceLt. Erica Shipman Alabama Marine Police
– 334-353-9265334-353-9265
– [email protected]@dcnr.alabama.gov
