Putting the Social in Social Media: The Rise of Social Media Associations
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Transcript of Putting the Social in Social Media: The Rise of Social Media Associations
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Putting the Social in Social Media
The Rise of Social Media Museum Associations
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The (Personal) Social-Museum Experience
Andrew Mandinach@mndnch
San DiegoSocial Media
Managers Group
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"If you have a platform you should use it for really interesting things" - Carrie Mae Weems
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The Social Museum - Opening the Conversation Beyond Marketing
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When everything is connected, everything matters. - Bruce Mau
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Who’s got time for that?
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Balboa Park
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California Panama ExpositionCentennial
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Centennial Celebration: Balboa Park Social Media Managers - UNITE!
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The San Diego Social Media Managers Group
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At least we’re doing something, right?
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Austin Museum Partnership (AMP)austinmuseums.org
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Doing It Together
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Dipping Our Toes in Social Media
@austinmuseums
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SuperFriends
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Austin Museum Day
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Austin Museum Day: Media Campaign
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Austin Museum Day: Social Media Campaign
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Austin Museum Day: Social Media Campaign
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Statistics: Austin Museum Day
20132014 2015
Attendance 21,700 28,00028,000
Institutional Participation 42 3737
Instagram contest entries -- 250500
Web/mobile views 50,000+ 24,500+30,900+mobile app downloads ---- 1000+mobile app interactions -- --
16,000+
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What Works...and What We Need to Work Out
Austin Museum Day is great but...
How do we maintain the critical mass around Museum Day all year?
What is our goal?
What is our voice?
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Talk to Us
Andrew Mandinach @mndnch
Lisa Worley @goodlisa
Nicholas Griffith @naturaeobscuram
Adrianne Russell @adriannerussell