Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure...
Transcript of Putting the social in social media · 2018-09-10 · To keep or not to keep Records and disclosure...
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Putting the social in social mediaThe whys and hows
Caitlin CormierEmployment Security Department June 17, 2016
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Welcome
▶ What is social media?▶ Is it even for government
agencies?▶ What platform is best for us?▶ Social strategy▶ What’s with the lingo?▶ Join the conversation!
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What is social media?
▶ Why is it important?▶ What is its value?▶ What does it look like?
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I know! Mind blown!
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Headliner platformsFacebookTwitterYouTube Instagram / FlickrPinterestPeriscope SnapchatLinkedIn
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Finding your voice
▶ Who are your audiences?
▶ What is the event or topic? How will it affect them?
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Finding your voice▶ Who are your audiences?
▶ What are they comfortable with?▶ What can they hear?▶ How can they hear it?
▶ What do you want to get across?▶ How does it represent you?
▶ What is the event or topic?
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Initial strategy
▶ You’ve decided:▶ You’re using social media▶ What will you use?▶ What will tell your story best?▶ Who will manage it?
▶ What is his or her role?
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Initial strategy
▶ Social-media policy▶ Get Internet security involved.▶ Who needs to give permission?▶ Who needs to vet?
▶ Social-media protocol▶ Document how it will be used.
▶ Authorization forms can help.
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Initial strategy
▶ Planning▶ Who does what? Be inclusive.▶ Involve any division that can help.
▶ Rolling out▶ Announcing
▶ Internal and external communication.
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Getting started▶ Optimize posts
▶ Timing▶ Tagging
▶ Involve partners, clients▶ Wording ▶ Where you post
▶ How you post (the same facts are not
necessarily written the same way on various platforms).
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Planning into the FutureBe open to change
Yes, Bilbo. Change is the only constant.Remember, MySpace?
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Putting the “social” in social media▶ Social media is:
▶ Conversation▶ Responding▶ Tagging, hash tags #hashtags▶ Links▶ Memes
▶ What?
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What’s a meme?
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State-agency humor
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It’s a powerful new tool
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You’ve posted, now what?
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To keep or not to keepRecords and disclosure rules in Washington: Social media is like other forms of electronic communication. It is considered temporary information.BUT, always keep public-records requests
in mind and retain your posts.Many companies can automatically record
everything – free or fee.
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Questions?
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Thank you