Putting the Fun Putting the Fun into into

“Fun”damental “Fun”damental Financial Financial EducationEducation

What FFSC Oceana did for What FFSC Oceana did for their 2009 Military Saves their 2009 Military Saves

CampaignCampaign

Games and PrizesGames and Prizes

CLUE: CLUE: Currently the most popular Currently the most popular ““brainiac” TV gamebrainiac” TV game

ANSWER: ANSWER: What is ... ?What is ... ?

CLUE: CLUE: The numbers for Military Saves at NAS The numbers for Military Saves at NAS Oceana during military saves Oceana during military saves

monthmonthANSWER:ANSWER: ProgramsPrograms ParticipantsParticipants

(57)(57) (1959) (1959)

‘‘Fun’damentals for Fun’damentals for PlannersPlanners

• Build on conditioned responsesBuild on conditioned responses

• Engage the “Reticular Activating System” Engage the “Reticular Activating System” (RAS)(RAS)

• Provide instant gratification – they are youngProvide instant gratification – they are young

• Provide appropriate rewards for champions – Provide appropriate rewards for champions – money and prizesmoney and prizes

• Thank the sponsors & key playersThank the sponsors & key players

1.1.

Sample CategoriesSample Categories

Truth or MythTruth or MythDebts DangersDebts Dangers70%, 20%, or 10%70%, 20%, or 10%Sources of HelpSources of HelpKill Debt, Build Wealth Kill Debt, Build Wealth

MILITARY SAVES MILITARY SAVES Sample Game Sample Game

BoardBoardTruth or Truth or

MythMythDebts Debts

DangersDangers70%, 70%,

20%, or 20%, or 10%10%

Sources Sources of Helpof Help

Kill Debt Kill Debt – Build – Build WealthWealth

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Summary/Q&ASummary/Q&A

• The Wii Generation expects interactive The Wii Generation expects interactive electronic learning experiences – give it to electronic learning experiences – give it to themthem

BUT that does not have to be expensive norBUT that does not have to be expensive nor

complicated.complicated.

• All generations relate to popular games.All generations relate to popular games.• Financial cultural literacy can be “gamed”. Financial cultural literacy can be “gamed”. • The top three questions for this presentation:The top three questions for this presentation:

Fun and FinancesFun and Finances

CLUE: CLUE:

This idea will translate into someThis idea will translate into some

community specific attempts to community specific attempts to

reproduce the “JEOPARDY!” effectreproduce the “JEOPARDY!” effect

ANSWER: ANSWER:

We hope, a double, daily.We hope, a double, daily.

Fun at a glanceFun at a glance

• Age appropriate materialsAge appropriate materials

• Modify known gamesModify known games

• Keep it simple but smartKeep it simple but smart

• Work in teams vs individualsWork in teams vs individuals

• Recognize communities of interest Recognize communities of interest as teams with a championas teams with a champion

• Reward individual effortReward individual effort