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Put Your Heart in The Game · cost: $100k Investor: •Develop prototype Ultra Sync app + HRV from...
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Transcript of Put Your Heart in The Game · cost: $100k Investor: •Develop prototype Ultra Sync app + HRV from...
Teamfounders
Natalie Deane+20 years experience in sport high performance coaching, Melbourne, Australia. Experience in media release and marketing.
Damien Lafont, PhDPhysicist (NASA/JPL/California Institute of Technology postdoc), Expert in flow and peak performance, Author of Back to the Zone. Mental Training Inc. team.
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Andre MarretIT, Systems and Analytics, MS in AI, Melbourne, Australia. Sales experience in software licensing and services (US and Australia)
+99% of fans cannot participate in live events … but they want to
&The teams cannot see and feel
their fans support
3 Problems
Solution4
A live, interactive experience displaying the collective emotional
connection of the audience
Fan Experience5
Collective Experience6
Product7 USPTO, provisional application no: 62881982
Service for clubs, leagues and franchises to enhance fan engagement and experience
8 TechnologyOur value proposition lies on the optimal combination of
technology creating and increasing collective sync
Heart Rate Variability (HRV)From PPG measurement from mobile’s camera or other bio-sensors
RNG (Random Number Generator)Emotion map, non-local influence
Brainwave entrainmentAlpha state triggers, optimal state for sync
Experience DesignInclusion of Ultra Sync into immersive experience such as VR
9 MarketAudience
NBA Attendance:Avg/game: 18,000, Season: 22M
Premier LeagueAttendance Top 5 teams
Avg/game: 40-75,000, Season: 5.6M
390M
WORLD CUP FOOTBALL
Top 5 teams
Avg/game: 0.3-3.8M
Season:
Top 35 games
Avg/game: 20-40M
Season:
Top 10 games
Avg/game: 300MAvg/game:
1.5M
Season:
Avg/game: 0.5-4M
Season:
975M132M
38 games 38 games
159M 20M
Avg/game: 3.95M
Finals Super Bowl
106M82 games
3.1B1.1B432M300M
Business Model10• ServiceRevenues from ads (mobile, venue, TV/media)Global events, Football Leagues, US Major Leagues
Sponsors pay for ads• Ads on app only: $0.01/user• Ads on app and venue’s screens: $0.05/user• Ad on app, venue, and TV/media: $0.1/user
• LicensingRevenues from Clubs, Leagues, Media /Entertainment
Monthly/yearly fees function of audience/attendance
11 RevenuesStandard Year
We take a 1 to 10 cents commission per user, paid by event sponsor
USERSShare of Market
10% of available marketPremier League, La Liga, NFL, NBA
Audience and attendance
AVG FEEMobile 50% (1 cent/user)Venue 30% (5 cents/user)TV 20% (10 cents/user)
REVENUEProjected by 2022
180M $0.04 $7M
12 RevenuesWorld Cup Year
USERSShare of Market
10% of available marketPremier League, La Liga, NFL, NBA
+World CupAudience and attendance
AVG FEEMobile 50% (1 cent/user)Venue 30% (5 cents/user)TV 20% (10 cents/user)
REVENUEProjected by 2022
+World Cup ($12M)
480M $0.04 $19M
We take a 1 to 10 cents commission per user, paid by event sponsor
13Financial Projections
Based on audience/attendance 2017-2019
Revenues based on 10% audience using Ultra Sync during live events
ads @ $0.01 (mobile), $0.05 (venue) and $0.1 (TV) /user
Premier League FootballLa Liga (5 top clubs)
+NFL, NBA+World Cup Football
+Bundesliga, MLS
+AFL, Football (Australia)+NRL, +MLB +Summer Olympics
+ Cricket (Australia, India) + Tennis + Euro football
$1M
$21M
$40M
$80M+ Olympics, Music concerts, eSports + Team chemistry/fan influence
480M
35M
480M
400M
600M
$19M
Year 1
Year 2
Year 3
Year 4
Year 5 1B
users revenues
14 BenefitsSponsors/Brands
15 BenefitsLeague/Franchise
Competitive Landscape16Group Heart
Coherence
Fan Platforms
Fan Apps
HRVApps
Global Fan Experience
Collective EmotionsGiving Immersive-VR
HRV4Training
FanExperience
Competitive Advantages• 1st to market
• Ease of use (mobile, short session)
• High visibility on media, TV, YouTube, … etc.
• The largest live experience of connection
• Ongoing events with large audiences: Major Leagues, World championships, Olympics, Social global events
• Enhanced experience: active users, meaning
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Advisors18
Henk Haarman, Ph.D. Senior Research Scientist & Technical Director for Cognitive Neuroscience, Applied Research Laboratory for Intelligence and Security (ARLIS); Senior Cognitive Scientist, on detail at US Department of Defense, University of Maryland, College Park, USA.
Eric Leskowitz, M.D.Department of Psychiatry at Harvard Medical School, USA. Director of the Integrative Medicine Project at the Spaulding Rehabilitation Hospital in Boston. Expert in team chemistry and group energy.
Mark Ross, PhDBelgravia Technologies. Melbourne Australia. 35 years of experience in developing and leading IT companies in the Australian, US and Global Markets. Mark has been actively involved in the venture industry.
Sept 2020
PHASE 2 - Version1.06 months
cost: $300kInvestor:
• Marketing/Video• Testing sport venues• Launch first app release• Live Display in Sport Arena
App & Services development19
Feb 2020
PHASE 1 - Prototype6 months
cost: $100kInvestor:
• Develop prototype Ultra Sync app + HRV from smartphone’s camera
Jul 2021
PHASE 3 - Version 2.xOne yearcost: $2M
• App & services enhancement
• Marketing – new leagues, and entertainment
• R&D fan influence and team chemistry
Jul 2022+
PHASE 4 - Version 3.xOn going
cost: $10M
• New market segments (new major leagues) and services (team chemistry, group sync, collective AI)
Super BowlFeb 2021
Champion LeagueFinal - Soccer
May 2021Super Bowl
Feb 2022World Cup
Nov-Dec 2022
Champion LeagueFinal - Soccer
May 2022
$1M $47M $19Mrevenues
20 Current Partnerships
21 Future PartnershipsMultiple partnerships opportunities
TECH SPORTS FANPLATFORMS
MARKETINGLIVE EXPERIENCE MEDIA
New services for fans and new ad space before and
during games
New service for fans and new
ad space before and
during games
New live experienceExpertise in fan
engagementNew way of being
fan: giving and fan/team influence
New services on existing platformEx: Real Madrid
22 Exit Strategy
Global leader in sport technology in sport venues
Multiple exit opportunitiesAttract and retain users by offering a unique live experience for good
Additional service on existing fan
platforms
New service on Apple Watch already providing
Heart Rate
New services for fans and new ad space before and
during gamesConnecting
GivingInfluencing
Fans are part of the experience
Using sport as the largest philanthropy
platform
New connection experience and ad space during sport live
events. & pioneer in distant/non-local effects and group response
Sport platformInstant fan response
Local and global
Being first to enter the market of remote influence
and non-local effect
23 FinancialsWe are asking for $500k in funds to finish the development of
our product and release a beta and launch
Product development$250,000
Marketing campaigns$150,000
Develop partnerships$50,000
Patents / IP$50,000
