Put the Freeze on Summer Melt 2014
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Put the Freeze on Summer Melt Dana Evans, Senior Consultant May 9, 2014
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Forget global warming. The bigger issue for most colleges and universities is summer melt. The fact is students change their mind at the last minute. But that’s good news because there are ways to minimize summer melt. Find out how to: - Identify those at risk (and when to start looking) - Partner with other departments on campus during the summer - Build community and engage incoming students - Involve alumni and other members of the incoming class
Transcript of Put the Freeze on Summer Melt 2014
Put the Freeze on Summer Melt
Dana Evans, Senior ConsultantMay 9, 2014
PUT THE FREEZE ON SUMMER MELT
Put the Freeze on Summer Melt
What we will cover today:
• Statistics
• Why we experience summer melt
• Who is at risk for summer melt
• Ideas to stop summer melt
PUT THE FREEZE ON SUMMER MELT
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What We Know:
Average yield rate is 36.9% for 4-year colleges
Statistics from NACAC State of College Admissions and Noel Levitz Cost of Recruiting Undergraduate Students, Inside Higher Ed.
PUT THE FREEZE ON SUMMER MELT
What It Costs You:
Statistics from NACAC State of College Admissions and Noel Levitz Cost of Recruiting Undergraduate Students
$2,4334-year
private college median cost
to recruit new undergrads
$457
4-year public college median cost
to recruit new undergrads
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4 yearprivate college
4 yearpublic college
PUT THE FREEZE ON SUMMER MELT
For enrollment for the Fall of 2013 class, did you experienced summer melt?
Poll Question:
• Increase from previous year?
• Decrease from previous year?
• About the same?
PUT THE FREEZE ON SUMMER MELT
• Students get off a wait list
• Cold feet (second thoughts) about attending college
• Receive tuition bill
Why do we experience summer melt?
PUT THE FREEZE ON SUMMER MELT
Know Who is “at risk” for summer melt?
• Identify warning signs
‣ Less than enthusiastic students
‣ Students missing deadlines
‣ Those on a wait list at another college or university
PUT THE FREEZE ON SUMMER MELT
• Find out who is more historically at risk. . .
‣ Those who deposit early or those who deposit late?
‣ Early applicants or late applicants?
‣ Those who live geographically close to the school or greater distances?
‣ What about academic criteria? Academically weak or strong students?
Know Who is “at risk” for summer melt?
PUT THE FREEZE ON SUMMER MELT
Stop Summer Melt by . . .
• Building relationship between students and college.
• Putting time to the task – where should you spend your time?
• Make it a priority• Don’t move on too fast
PUT THE FREEZE ON SUMMER MELT
Stop Summer Melt by . . .
• Communicating with students who have deposited
• Communicating with parents
• Partner with others on campus
• Housing• Registration• Orientation
• Personalization
PUT THE FREEZE ON SUMMER MELT
Stop Summer Melt by . . .
Engaging new students throughout the summer:
• Alumni hosted send-offs
• Facebook, class of 2018
• Connect them with current students
• Fun surveys for the incoming class
PUT THE FREEZE ON SUMMER MELT
Final Thoughts: • Create a post-yield plan
• Debrief as a staff
• Put it in writing
• Evaluate
PUT THE FREEZE ON SUMMER MELT
Paskill Stapleton and Lord is a higher education enrollment marketing agency focused on the long-term enrollment health of our client institutions
PUT THE FREEZE ON SUMMER MELT
SMART(Sales Management and Academic Recruitment Training)
Thank you
Janet Sieff
412-904-3133
Dana Evans
336-655-2137
www.psandl.com
